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KPIs Your PR Department Should Be Tracking

Webbiquity

Web Traffic. One of the most critical KPIs your PR department should be tracking is web traffic. You can track engagement using social media monitoring tools like Twitter Analytics, which will show you how many impressions your tweets are receiving and how many interactions (likes, retweets, etc.) Social Media Engagement.

PR 253
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Use These Eight Tips to Find Topics for Your WordPress Blog

Scoop.it

It is well-known as it allows you to start your blog without the complicated coding work. With that out of the way, bloggers can focus on making content and growing their blogs. You can write about anything from a personal diary style blog to discussing the best website development proposal tips. Source: Google Trends.

Tips 84
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10 Tips to Build Better Converting Twitter Traffic

Sprout Social

Twitter is an integral part of social media marketing these days. Almost every business, big and small, is on Twitter. Unfortunately Twitter traffic has become more difficult to come by over the past few years. Twitter can drive solid well-converting referral traffic. But hard doesn’t mean impossible.

Twitter 101
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How to Use B2B Google Ads for Lead Generation: A 6-Step Guide

KoMarketing Associates

Most of the focus is on strategies like lead magnets that rely on traffic already coming to your site. . Google Ads works beautifully to gather quality leads with high buyer intent—if you leverage the tools Google provides and target high-intent keywords. . Find The Right (High Intent) Keywords .

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3 Tools to Develop High-Performing B2B Blog Content

KoMarketing Associates

When it comes to content marketing, blogging efforts are often a critical part of a B2B organization’s strategy and lead generation efforts—a point emphasized by the fact that an average of 3 million new blog posts will have been published by the time you’ve gone to bed. Google Search Console.

Tools 144
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Understanding Google SERP Features in 2021: The Complete Guide

KoMarketing Associates

By analyzing the factors of web pages that appear in Google SERPs for targeted keywords, SEOs are able to determine potential tactics for improving their pages’ positions in those results. A very simple SERP could look like this: You’ll also notice I used a long tail keyword – “goldfish farming online course.”

SERP 295
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What Are Paid, Owned, and Earned Media, and Which One Drives More ROI?

Marketing Insider Group

They actually all work together to drive traffic and conversions. Digital display ads on third-party sites. Fast lead generation and traffic to owned media. The top pick for paid social media was LinkedIn with Facebook and Twitter coming in second and third. Sponsorships of events (live or virtual). Partner emails.