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The State of B2B Publishing 2024: A Conversation with ASBPE Leadership, Cory Sekine-Pettite and Davide Savenije

Trade Press Services

What people sometimes call native advertising, such as writing white papers, native articles, blogs, and things like that. Search used to drive a lot of audience directly to the publications but now they’re coming up with technology that you don’t necessarily need to go to the publication site to get the information.

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It takes a village to launch a new online publication

Biznology

My amazing team and I just launched a site called Newconomy. The Newconomy site is actually designed to be a cryptobank. You’ll quickly need to develop your own strategy to get as close to your professional community of choice as possible. Don’t Just Sit Back, Get Involved! The next step in the Newconomy is the community.

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How Do You Market Something That’s Worthless?

Chris Koch

Today, anyone can go to WordPress.com, set up a Web site, and begin publishing news and information to the world – for free. (I It becomes extremely difficult for a publisher to sell a Web site subscription when so much is available for free. are immune to this kind of disintermediation? It Won’t Stop with Virtual Goods.

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How customer experience supports brand loyalty through relationships

Biznology

Another viewpoint stems from that of disintermediation where facilitators (in this case retailers) are being replaced by a direct connection of manufacturer to consumer. The irony of this disconnect is that an extremely small percentage of dealer site visitors are actually influenced by the content they find there, least of all price/product.

Loyalty 80
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The Role of Brand Journalism in Content Marketing

Biznology

Now, however, they’re disintermediating the news media just like everyone else and going straight to consumers and B2B prospects with news, information and content. For example, check out The Content Strategist , the blog of Contently, a content marketing platform. What would brands be doing in the journalism business?

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I have seen the future of B2B marketing. It’s on Forbes.

Chris Koch

I agree (journalism’s future will be determined by its ability to create a business model that pays better than the current one: giving away content for free and charging way too little for ads), but I think he missed the more important disruptive power that platforms like BrandVoice really do have: to disintermediate traditional marketing.

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Have Digital Marketing and Social Media Killed the Industrial.

Industrial Marketing Today

Steve Woods said it best when he wrote in his blog post , “As the emphasis on face-to-face interaction as a way to build trust decreases in lieu of other ways of building trust, the need to be “in the field” also decreases.” Provide online access to your in-house subject matter experts via a blog or live chat.