The State of B2B Publishing 2024: A Conversation with ASBPE Leadership, Cory Sekine-Pettite and Davide Savenije
Trade Press Services
MARCH 11, 2024
What people sometimes call native advertising, such as writing white papers, native articles, blogs, and things like that. Search used to drive a lot of audience directly to the publications but now they’re coming up with technology that you don’t necessarily need to go to the publication site to get the information.
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