The Point

APRIL 21, 2010

How do you reinvent a company blog in a way that does more than simply provide a platform for thought leadership? Like many companies, Navicure’s corporate blog had evolved organically over time, and the marketing team was looking to leverage social media for more than just PR value. The results have been startling.

Demand Generation Agencies 100

Demand Generation Agencies Sales Leads Paid Search Agency Work Management 100

Webbiquity

JUNE 7, 2018

According to the Email Marketing & Marketing Automation Excellence 2017 report, about 54% of marketers consider email an effective channel. And 23% say that lead generation is the topmost benefit of email marketing. It’s the preferred direct marketing tactic for low cost and high ROI. Over to You.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Onalytica B2B

NOVEMBER 1, 2016

Going into 2017, improving your SEO should remain hot on your agenda, as without giving it consideration, finding your website may well be like trying to find a needle in a metaphorical, saturated market haystack. Ranking number 1 on Google, is extremely important and effective in increasing organic web traffic. BRAND INTEGRITY.

Marketing AI 229

Marketing AI SEO Paid Search Agency Social Media 229

Martech

OCTOBER 10, 2023

To stay competitive, companies must adapt their digital marketing strategies. An increase in consumer-driven touchpoints Ten years ago, brands drove two-thirds of touchpoints across advertising, direct marketing and in-person experiences, according to Cadillac’s CMO Melissa Grady Dias during a June 2023 Millennium Alliance keynote.

Marketing AI 118

Marketing AI Paid Search Agency Allocation Marketing Management 118

Customer Experience Matrix

DECEMBER 27, 2006

Here is list of marketing and branding blogs, courtesy of Chris Brown at Branding and Marketing. This is part of project to increase traffic for less-well-known blogs in the area. I haven't looked at every blog on this list but did remove quite a few from the original that didn't seem relevant.

Enterprise Management 120

Enterprise Management Brand Identity Branding Copywriting 120

Stevens & Tate

APRIL 18, 2024

Content Marketing : Content marketing involves creating and disseminating articles, blogs, and videos that directly address the queries and challenges potential residents or their families may face when considering senior living options.

Marketing Automation Services 52

Marketing Automation Services Communities Marketing Automation Automation 52

Inbox Insight

MAY 24, 2022

Affiliate – an advertising model where businesses reward third-party publishers (affiliates) for traffic or leads to their products or services as a result of the affiliate’s own marketing efforts. Bidding – in paid search, marketers bid the maximum amount of money they are willing to pay for each click on their ads.

Multi-Channel 98

Multi-Channel Paid Content Paid Search Agency Advertising Channels 98

KoMarketing Associates

AUGUST 7, 2018

Test traffic streams instead of creative. Remember that old direct marketing koan, “Which is most important, the offer, the creative or the list?”. Except in this case, “the list” is the traffic. Where is the traffic to that page coming from? Then create a new page, and send that segment of traffic to it.

Conversion Rate 162

Conversion Rate Conversion Top of Funnel Landing Pages 162

Zoominfo

SEPTEMBER 25, 2019

This next idea stemmed from a campaign in which we explored using video (and our sister SEO agency’s services) to help improve organic traffic. Either the “organic” theme was lost on people, or they simply weren’t in the market for a solution to help them with organic search traffic. That’s okay!

Paid Content 182

Paid Content Campaigns Examples B2B 182

Valasys

APRIL 29, 2021

These are online media marketing, pay per click, contributing to a blog, direct marketing, content marketing, and significantly more. Digital marketing for business is extremely beneficial and helps drive traffic on the site and builds profit on investments. Blogging is helpful.

Planning 52

Planning Business Merchandising Social Media 52

Webbiquity

JANUARY 19, 2016

For all the bashing of “vanity metrics” in social marketing, those likes and shares (“engagement”) remain the most commonly used measure for evaluating social media success. 80% of marketers use these as primary success metric; 56% base social success on website traffic. V3B Blog ). V3B Blog ).

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Zoominfo

FEBRUARY 25, 2021

Outbound prospecting is a direct marketing channel where salespeople identify target customers and then directly reach out to them in order to introduce them to their company or product. Republishing blog posts on just two different sites can lead to a 34% increase in page views. Company Blog. Outbound Prospecting.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Brandpoint

APRIL 8, 2019

The people who you’re speaking to are the ones who willingly gave you their email, who downloaded your eBook or subscribed to your blog , and are basically saying, “Alright, show me what you got.” In the midst of linking to your newest or most relevant blog posts, include anecdotes from your company.

Newsletter 96

Newsletter Email Marketing Marketing Strategy Marketing & Strategy 96

SocialPilot

MARCH 12, 2024

The essence of Integrated Marketing campaign lies in the fact that despite the cross-platform variance in execution, the coherence of the message is retained all throughout. What more could a marketing enthusiast ask for?

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. searching for recipes, directions, or new bars to try out. Today we’re closing out this three-part series with a post for our marketing audience. Today’s blog post is for you!

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

markempa

JUNE 7, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Paid Search Agency Companies B2B Thought Leadership 120

BenchmarkONE

JULY 20, 2022

And with the time constraints of running a business and all of the content out there, it can be tough to read every blog and social channel to find the best guidance. 16 Marketing Thought Leaders to Follow. He’s a well-known speaker, marketer, and customer service guru and could teach you a thing or two about building a blog.

Advertising Agencies 76

Advertising Agencies Paid Search Agency Work Management B2B Thought Leadership 76

KoMarketing Associates

JUNE 13, 2013

Members of this group engage in daily discussions about relevant digital marketing topics such as content marketing, social media marketing, site traffic, lead generation, email marketing, and more. The Digital Marketing group is also a space to share pieces of content (i.e., Search Engine Marketing Blog'

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

NuSpark Consulting

JUNE 29, 2015

CEOs and marketing leaders often stand on opposite sides of a deep chasm in terms of their belief in the power of B2B content marketing. While marketers recognize that content marketing can boost ROI, many corporate leaders still live in a worldview where traditional direct marketing campaigns rule.

B2B Marketing 100

B2B Marketing Content Marketing Planning Cost per Lead 100

Zoominfo

FEBRUARY 25, 2021

Outbound Prospecting Outbound prospecting is a direct marketing channel where salespeople identify target customers and then directly reach out to them in order to introduce them to their company or product. Republishing blog posts on just two different sites can lead to a 34% increase in page views.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Zoominfo

OCTOBER 15, 2020

To achieve this level of automation today, modern marketers are working against spreadsheets that are updated every week, are doing offline deduping, comparisons and cross-checks, are downloading and uploading files, and don’t have the data they need to properly execute at scale in a digital first way.

Zoominfo 246

Zoominfo Intent Signal Work Management Intent Data 246

Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. searching for recipes, directions, or new bars to try out. If you’re on the hunt for new marketing resources, look no further. Today’s blog post is for you!

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

ViewPoint

SEPTEMBER 24, 2013

I have written articles and blogs against BANT (as a lead qualifying criterion) for years. A couple of months ago I read a blog by Ardath Albee entitled “BANT is Bunk, BS and Irrelevant”. I summarized Ardath’s thoughts, and mine, in a blog published on July 11, 2013. Ginger Conlon (Editor-in-Chief, Direct Marketing News). "I

Opinions 120

Opinions Sales Qualified Leads Lead Scoring Lead Ranking 120

Adobe Experience Cloud Blog

SEPTEMBER 1, 2016

Instead, practice the principles of engagement marketing and explore ways to break through with content and campaigns that truly resonate with them. In this blog, I’ll share three unique ways to make your content and campaigns more engaging: 1. This blog was co-authored by Bob Geller, President of FusionPR.

Campaigns 91

Campaigns Paid Search Agency Marketing Automation Services Thought Leadership 91

Zoominfo

SEPTEMBER 25, 2019

Organic Jam This next idea stemmed from a campaign in which we explored using video (and our sister SEO agency’s services) to help improve organic traffic. Either the “organic” theme was lost on people, or they simply weren’t in the market for a solution to help them with organic search traffic. That’s okay!

Paid Content 100

Paid Content Campaigns Examples B2B 100

markempa

NOVEMBER 14, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. By pinpointing where traffic originates and the accompanying click-stream, you have the means of tracking the path visitors are taking to your site.

Lead Generation 120

Lead Generation Analytics Generation Google 120

Scoop.it

JULY 12, 2022

Email marketing allows you to send more targeted emails, resulting in higher open and click-through rates. According to a study from the Direct Marketing Association, marketers who used segmented campaigns saw as much as a 760% increase in revenue. Email marketing is a great way to reach your audience.

Email Marketing 92

Email Marketing Campaigns Paid Search Agency Lead Scoring 92

seo.co

JANUARY 23, 2022

Be a source for first-person research and data in the form of industry surveys, direct market research and unbiased reporting. Add A Blog. Adding a blog to your website is a fun and effective way to get more links from larger websites. Also make a point to try to guest post on the blogs of other people.

High Quality Lead 98

High Quality Lead Press Link Building Thought Leadership 98

Salesforce Marketing Cloud

DECEMBER 8, 2023

Make a new plan, Stan What is email marketing and why does it matter? Email marketing is a form of direct marketing that uses messages to promote products or services, send thought leadership pieces, or connect with their audience in other ways. The answer is easy if you take it logically, with these best practices.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Optinmonster

SEPTEMBER 8, 2022

This kind of revenue attribution is harder to do with social media, blogging, or other types of content marketing. Email marketing ROI is highest because it’s a direct way to reach your customers and build brand awareness. Next, you need to calculate what you spent on email marketing.

ROI 79

ROI Email Marketing Marketing Analytics Tools Marketing Budget 79

Hubspot

JULY 6, 2020

mail marketing is still widely used and continues to offer many benefits to marketers. It can boost brand awareness, increase web traffic, delight your audience, and ease subscribers through the customer funnel. blogs, videos, graphics).". Here's a great example. Company Announcements. Other Reasons.

Top of Funnel 101

Top of Funnel Click Rate Work Management Hubspot 101

Liveintent

OCTOBER 17, 2018

Unless you have a tiny operation that depends completely on local foot traffic, virtual business is inescapable – even if most shopping is still done in stores. Integration of email not only as a direct marketing campaign channel but in a broader sense lets retailers identify people, yes, but within a context. Start here.

Amazon 48

Amazon Merchandising eCommerce Demographics 48

SnapApp

JULY 21, 2016

A pop culture phenomenon for marketers is often just irresistible – like a moth to a flame. All the buzz, the search engine traffic, and the playful angles to take are just dangling there, beckoning. Cribbing some high-viral traffic by slipping in a few keywords to get new attention to your site is a tough approach to dismiss.

Marketing & Strategy 48

Marketing & Strategy Marketing Qualified Leads Lead Ranking Touchpoints 48

Ambal's Amusings

OCTOBER 15, 2009

ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). What types of metrics do B2B marketers need to measure a marketing campaign's success? Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Ardath Albee.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Liveintent

SEPTEMBER 26, 2019

For a long time in our space, you’ve had two different avenues going in different directions. Marketers at media companies were focused on bringing more customers in and understanding those customers, and the AdTech team was focused on monetizing the audience. Why is that so important?

Media 48

Media Custom Publishing Mobile Advertising Work Management 48

Sharpspring

JANUARY 21, 2020

Research on visitor behavior from Direct Marketing Association (DMA) on Consumer Email Tracking shows that readers are likely to: sign-up for discounts and offers (51%), become regular customers (46%) or actively participate in some type of loyalty program (40%). Optimize Sign-up Incentives to Gain More Email Subscribers.

Tips 52

Tips Trigger Marketing Opt-out Opt-in 52

Sharpspring

JANUARY 21, 2020

Research on visitor behavior from Direct Marketing Association (DMA) on Consumer Email Tracking shows that readers are likely to: sign-up for discounts and offers (51%), become regular customers (46%) or actively participate in some type of loyalty program (40%). Optimize Sign-up Incentives to Gain More Email Subscribers.

Tips 52

Tips Trigger Marketing Opt-out Opt-in 52