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4 Elements that drive B2B direct marketing results

Biznology

So with that in mind, this blog is focused on the basics. If you’re an experienced B2B direct marketer, this is probably not for you. In B2B, direct marketing copy leads the process, and finding a good direct marketing copywriter is almost as hard as going undefeated in the NFL. Like this post?

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Goal-Directed Marketing: How Marketers Can Help Buyers Achieve Their Goals

Tony Zambito

Marketers can employ a simple litmus test on the authenticity of buyer personas – if they are not based on qualitative research eliciting goals and goal-directed behaviors, as well as, created within a goal-directed framework, then they should be considered buyer profiles, not buyer personas.).

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Why Website Copy is Different From Blog or Print Copy

SmartBug Media

Website copy, blog copy, print copy—what’s the difference? For me, writing concise, snappy web or print copy leaves me feeling like Don Draper (minus the bar cart and cocktails), while blogging (which I’ve been doing since before blogs were “blogs”) leaves me feeling like investigative journalist Bob Woodward.

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Search Marketing by the Numbers

Biznology

Photo credit: Search Engine People Blog. I had signed to do a corporate training session on search marketing. I mean, it wouldn’t have been hard to teach search marketing and just leave out all the number parts. Search marketing, of course. I definitely had a problem. ”). (If

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Elevate B2B Marketing News Weekly Roundup: B2B Becomes More Complex, LinkedIn Benefits From X Exodus, & New Google Ads Shifts

Top Rank Marketing

Social Media Today Bing Tests Trending Labels In Visually Explore Box Microsoft’s Bing search engine has begun testing designated trending-now content within its visual exploration search functionality, offering B2B marketers potential new avenues for content optimization, Microsoft recently announced.

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B2B Lead Generation Blog: Inquiry management and search marketing strategy

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. to Generate and Follow Leads » Inquiry management and search marketing strategy BtoB Magazines Carol Krol interviewed Kevin Lee, executive chairman of Did-it Search Marketing on "Effective Search Strategies."

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4 Lean and Mean Growth Marketing Strategies for Small SaaS Businesses

Marketing Insider Group

Those are impressive numbers, so how can you get in on the search action? Organic SEO rankings rise because of content marketing. You’ll need to consistently produce content with keywords that match how your audience searches. It includes monthly search volume and organic and paid competition. Image: Brightedge Research.