Remove search-engine
article thumbnail

Elevate B2B Marketing News Weekly Roundup: B2B Becomes More Complex, LinkedIn Benefits From X Exodus, & New Google Ads Shifts

Top Rank Marketing

Social Media Today Bing Tests Trending Labels In Visually Explore Box Microsoft’s Bing search engine has begun testing designated trending-now content within its visual exploration search functionality, offering B2B marketers potential new avenues for content optimization, Microsoft recently announced.

article thumbnail

Why Website Copy is Different From Blog or Print Copy

SmartBug Media

Website copy, blog copy, print copy—what’s the difference? For me, writing concise, snappy web or print copy leaves me feeling like Don Draper (minus the bar cart and cocktails), while blogging (which I’ve been doing since before blogs were “blogs”) leaves me feeling like investigative journalist Bob Woodward.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

4 Lean and Mean Growth Marketing Strategies for Small SaaS Businesses

Marketing Insider Group

Those are impressive numbers, so how can you get in on the search action? Organic SEO rankings rise because of content marketing. You’ll need to consistently produce content with keywords that match how your audience searches. It includes monthly search volume and organic and paid competition. Image: Brightedge Research.

article thumbnail

Nine Benefits of Using Social Proof in Marketing

Webbiquity

With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. But before diving into the advantages it has for marketers who embrace social proof best practices , here’s a closer look at exactly what social proof is and how it works.

article thumbnail

B2B Lead Generation Blog: RSS Your Press Room for better search engine visibility

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

RSS 120
article thumbnail

5 Steps to Improve Lead Generation ROI

Marketing Insider Group

Some examples include: Content marketing. Direct marketing. It might benefit you to take inventory of all of your former means of lead generation and marketing campaigns to find trends and gaps in the data. Reverse-engineer previous tactics that have delivered exactly what your sales peers have asked for.

article thumbnail

Does Marketing Have A Marketing Problem?

Marketing Insider Group

In the coming years, Marketing will go in 2 distinct directions: Marketing will become recognized as a strategic function and a driver of revenue for companies. Marketing will be relegated to projects, tasks, and campaigns that can be outsources to an agency. Marketing Must Earn Respect.