publisher 
SmartBug Media
APRIL 9, 2020
Website copy, blog copy, print copy—what’s the difference? For me, writing concise, snappy web or print copy leaves me feeling like Don Draper (minus the bar cart and cocktails), while blogging (which I’ve been doing since before blogs were “blogs”) leaves me feeling like investigative journalist Bob Woodward.
Top Rank Marketing
JANUARY 5, 2024
[Survey] 90 percent of B2B marketers have said that their roles have become increasingly complex, while 62 percent of marketing leaders have indicated a change from sales-owned to marketing-owned customer relationships — two of numerous findings of interest to B2B marketers contained in newly-published survey data.
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markempa
JULY 10, 2006
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.
Marketing Insider Group
JANUARY 4, 2021
Check out this post on blog frequency. Content creators: As a small SaaS company, you probably don’t have the resources to publish content regularly. Email marketing remains one of the best ways to create ROI. According to the Direct Marketing Association (DMA), you’ll gain a return of $42 for every $1 spent.
Marketing Insider Group
NOVEMBER 28, 2022
In the coming years, Marketing will go in 2 distinct directions: Marketing will become recognized as a strategic function and a driver of revenue for companies. Marketing will be relegated to projects, tasks, and campaigns that can be outsources to an agency. The post Does Marketing Have A Marketing Problem?
Paul Gillin
OCTOBER 5, 2011
In the weeks leading up to the Direct Marketing Association annual conference in Boston this week, exhibitors were out strutting their best stuff. And then I thought about what that says about the state of direct marketing today. It’s a prime source for my Newspaper Death Watch blog. They fooled me good.
Webbiquity
NOVEMBER 8, 2022
With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. But before diving into the advantages it has for marketers who embrace social proof best practices , here’s a closer look at exactly what social proof is and how it works.
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