The Point

MAY 27, 2014

Adapted from “The High Tech Direct Marketing Handbook”. B2B Marketing Copywriting Creative Demand Generation direct marketing email marketing lead generation assumptive close assumptive close technique b2b copywriting b2b copywriting tips email copywriting tips' To download your free copy, click here.

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The Point

APRIL 21, 2010

How do you reinvent a company blog in a way that does more than simply provide a platform for thought leadership? Like many companies, Navicure’s corporate blog had evolved organically over time, and the marketing team was looking to leverage social media for more than just PR value. The results have been startling.

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The Point

MAY 30, 2014

Over at the IDC Technology Marketing Blog , analyst Sam Melnick posted an article recently with the intriguing title: “Are Ad Agencies Keeping Pace with the Marketing’s (sic) Massive Digital Uptake? Hint: Maybe Not)”. However, that doesn’t mean creativity doesn’t have value. What do you think?

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APRIL 8, 2010

When I went to my favorite e-newsletters, blogs, and online periodicals to change my email address, I discovered in most cases that I had no such option. As long ago as 2002, the Direct Marketing Association was reporting that fully 33% of people change their email address once per year. After all, you’ve earned them! *As

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The Point

FEBRUARY 22, 2010

On the home page of my browser resides a pair of RSS feeds that alert me instantly to new questions posed on LinkedIn in two categories: direct marketing and lead generation. Here’s where you can (I believe) overtly directly people to your Website, blog, or other resources and not run afoul of LinkedIn’s unspoken protocols.

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The Point

DECEMBER 21, 2011

Says Matt Heinz of Heinz Marketing on his blog : “Brilliant effort from Howard Sewell and the team at Spear Marketing. But never did we expect our card to be described as “Best B2B Holiday Card of the Year.” Funny, buzz-worthy, and a call to action to boot.”.

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The Point

SEPTEMBER 20, 2016

For the complete interview, see the TechnologyAdvice marketing blog. TA) Marketers tend to think of outsourcing as an auxiliary measure — a lifeline for when you can’t afford to do things in-house, or you don’t have the manpower. Reposted with permission. (TA)

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