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Don't They Know Who You Are? Why Reputation Management is Critical

WebMarketCentral

And search engines love social media, which helps expose that rant to anyone searching for the company's name. If you can make the time commitment, start your own blog. At the very least, look for opportunities to write guest-posts and/or get interviewed for blogs related to your industry. Start Twittering.

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Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010

B2B Marketing Zone Posts

The richness of insights that can be gained with a deep understanding of how buyers are using search is nearly without parallel. Paid vs. natural search efforts. Search engines look at on-site factors to determine relevance, but at external links to gauge authority. But that’s content for another blog post.

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