Webbiquity

JANUARY 15, 2010

Things began to change when blogging became popular about seven years ago. Blogs were different from other forms of communication: less formal, more matter-of-fact, (sometimes) unbiased, and most importantly, they provided the opportunity for feedback. No wonder sales groups are among the heaviest corporate users of social media.

Sales Cycle 100

Sales Cycle Buying Cycle Social Media Marketing Management 100

Webbiquity

FEBRUARY 14, 2010

Buyers no longer rely on sales people for basic information or exploratory “consultation.&# They get 95% of the information they need from the Internet—online publications, analyst reports, vendor websites, blogs and other social media—before they have any contact with sales. Share this on del.icio.us. Post this on Diigo.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Webbiquity

SEPTEMBER 7, 2010

Offer other valuable information (case study, new blog post etc.). Day 30: Prospect calls up sales (qualified lead!). Spacing and number of communications should be based on the length of your average sales cycle and complexity of product/services being sold. Share this on Bebo. Subscribe to the comments for this post?

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Buying Cycle Lead Management 100

Webbiquity

DECEMBER 16, 2010

Since you don’t want to take the chance of buying a sleeper however, or a book that’s inappropriate for the recipient, here are nine ideas—books reviewed on the Webbiquity blog this year. Happy shopping! Defy Gravity by Rebel Brown. Check out the Webbiquity bookstore. Share this on Bebo. Subscribe to the comments for this post?

Social Media 100

Social Media Social Marketing Emarketing Media 100

Webbiquity

DECEMBER 21, 2010

Producing and sharing content with your market both attracts prospective buyers and educates them, potentially shortening sales cycles. Content marketing doesn’t always produce immediate or direct results, but it does increase brand recognition, credibility, online visibility and yes—sales—over time. Share this on Bebo.

Social Media 100

Social Media Media Business Paid Search Agency 100

Webbiquity

MARCH 9, 2010

And as one more bit of anecdotal evidence, I have my Twitter, LinkedIn and Facebook badges all displayed in the left column of this blog. It’s more about making current sales cycles more productive than about generating new potential business. Share this on del.icio.us. Post this on Diigo. Share this on Reddit. Tweet This!

Facebook 100

Facebook B2B Marketing Effectiveness B2B 100

Hubspot

OCTOBER 5, 2017

Leads: Potential customers who have expressed interest in our company or services through behaviors like visiting our website, subscribing to a blog, or downloading an ebook. Discovery call: The first contact a sales rep makes with a prospect with the aim to qualify them as a lead for the next step in the sales cycle.

Budget Programs 99

Budget Programs Top of Funnel Tools Work Management 99