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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity

However, it’s certainly reasonable to expect that a good number of hiring managers do searches at Google for “IT Recruiter” and then: Download a white paper about “Successful IT Recruiting” or “The Benefits of Passive Candidates.” ” Leave a comment (or subscribe) to a blog about IT recruiting.

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How to Write an Effective Email Newsletter

Webbiquity

Note: This post was originally published on the WebMarketCentral blog. A few years ago, I was tasked with reviving a declining company newsletter. First, the newsletter was split into two separate publications. Over the next six months, subscription increased by more than 400% and the rate of unsubscribes was reduced by 90%.

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Corporate Websites vs. Blogs – Similar Goals, but Very Different Tools

Webbiquity

While most businesses today have websites, the majority still don’t have blogs. While blogging isn’t right for every business, it does offer compelling benefits. Though the ultimate objective of either a website or blog is ultimately to drive increased sales, the two platforms have fundamentally distinct characteristics.

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Best Content Marketing Guides, Tips and Tactics of 2010

Webbiquity

10 Tips For Content Marketing Success by TopRank Online Marketing Blog. E-newsletters, blogs and white papers are among the most popular types of content. While social media, mobile and online video are increasing in importance, traditional email newsletters remain among the most popular delivery vehicles.

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Anecdote: Matt Moore facilitates a discussion on story work with Madelyn Blair and me

Buzz Marketing for Technology

Newsletter. 18:10 - Scientific papers as mystery stories. And if you are interested in how to use mystery story format to write scientific papers (or any persuasive communication) then check out this post. • Digg this. --> --> Trackback Pings. Anecdote Associates. Contact us. Categories. Change management.

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7 Mistakes Speakers Make with Presentations

Writing on the Web

The more I think about this, this “rule of 3″ should also apply to other content you publish and communicate: newsletters, blogs, white papers, ebooks, etc. Blog this on Blogger. Repeat at least 7 times, and you’ve got a message that will be remembered and associated with your name. That’s it.

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The (digital) morning news routine: how mobile news aggregators have evolved beyond the homepage

Parse.ly

Elsewhere, blogs were designed specifically to organize all that information and make it more digestible. Everything was considered a “blog” back then, wasn’t it?) These implicit aggregators include MSN, Yahoo, Digg, and Drudge Report. That should validate a lot of the work homepage and newsletter editors are doing.