Webbiquity

JUNE 7, 2010

through co-creation and crowdsourcing ) and customer service ( Best Buy and Comcast for example) to human resources (outstanding HR tweeps: Sharlyn Lauby and Alicia Arenas ) and sales groups. In terms of revenue generation, the effective use of social media by both sales and marketing teams is critical. Share this on Facebook.

Social Media 100

Social Media Media Enterprise Management Digg 100

Writing on the Web

JULY 15, 2010

There was a time I was in love with blogging … I had already been in the business of content marketing for 5 years on the Web, using an old-fashioned website platform. In 2004, I started blogging. But my lover wasn’t really “the blog.&# But it’s not about “the blog…&#.

Content Marketing 100

Content Marketing Ning Work Management Content 100

Writing on the Web

JUNE 23, 2010

If you want to learn about formatting sales and landing pages using Wordpress , please register for the free Webinar I’m hosting Thursday, June 24, 2010 at 4 p.m. I’m interviewing Suzanne Bird-Harris, developer of the WP Sales Page wizard. Blog this on Blogger. Share this on Facebook. Share this on Bebo.

Landing Pages 100

Landing Pages Ning Advertorials Digg 100

Writing on the Web

AUGUST 10, 2010

Your blog writing can improve. Ba-da-boom , instant sales and subscriptions. I’ve been reading several neuroscience and communications books that say the same things in different ways, and I think these persuasion tips can easily apply to better blog writing. I also want to impart a lesson for blog writing.

Trigger Marketing 100

Trigger Marketing Digg Work Management Act-On 100

Writing on the Web

JUNE 16, 2010

My content business, ContentforCoachesandConsultants.com , is built on a blog platform, although I don’t use it as a blog. Once set up, you can easily publish fresh content, write sales copy, add product pages, and benefit from the facility with which Wordpress works with the search engines. Blog this on Blogger.

Marketing Websites 100

Marketing Websites Ning Digg Buzz 100

Webbiquity

MAY 4, 2010

One of the primary reasons most blogs are abandoned is that it takes time to build an audience. the graph below compares the last three months of traffic on the WebMarketCentral blog, which after four and a half years had built up a sizable and consistent following, to the first three months after launch of the Webbiquity blog.

RSS 100

RSS Digg Tagging Blogger 100

Webbiquity

JUNE 23, 2010

While most businesses today have websites, the majority still don’t have blogs. While blogging isn’t right for every business, it does offer compelling benefits. Though the ultimate objective of either a website or blog is ultimately to drive increased sales, the two platforms have fundamentally distinct characteristics.

Enterprise Management 100

Enterprise Management Marketing Websites Marketing Management Tools 100

Writing on the Web

JUNE 28, 2010

Last Thursday, I interviewed Suzanne Bird-Harris , a programmer who developed the WP Sales Page template. So when she says this is next to impossible to create a good-looking sales page in Wordpress without using a sales page template, I believe her. 10 Elements of a Good Sales Page: Headline (plus pre-headline).

Template 100

Template Ning Webcast Digg 100

Digital B2B Marketing

MAY 1, 2012

Not only do you still need to create content to capture leads, nurture prospects and support sales, you need to create sharable and discoverable content also and then patiently wait before you see the return on this new investment. Including your blog feed or twitter stream will give you an immediate content-focused traffic boost.

Inbound Marketing 100

Inbound Marketing Budget Programs Paid Search Agency Digg 100

Writing on the Web

JUNE 21, 2010

Do you need to create professional looking sales or landing pages? I had a teleclass I was doing with Michael Martine teaching The Ultimate Traffic Formula , how to get maximum results from your blogging efforts. First thing I tried to do was create a registration page using my Wordpress site on this blog. Blog this on Blogger.

Landing Pages 100

Landing Pages Ning Advertorials Digg 100

Writing on the Web

SEPTEMBER 9, 2010

If you’re writing your blog for more than just fun, you’ve probably thought about how you can make some money from it. 1) Putting ads on your blog. This is the most obvious way to make money blogging. If you’re just starting out blogging one of these is the best way to start. 4) Selling blog merchandise.

Business Blogging 100

Business Blogging RSS Merchandising Advertorials 100

Writing on the Web

JUNE 17, 2010

Even when you’re giving something away, for FREE, you’ve got to write good “sales&# copy that spurs people into action. Now you’ve got to format your sales letter landing page , with a dynamite headline, cool graphics, arrows, ORDER NOW! Creating Great Sales Pages. how to sell socks to centipedes.

Landing Pages 100

Landing Pages Ning AIDA Advertorials 100

Writing on the Web

APRIL 4, 2011

Is Your White Paper a Sales Pitch in Disguise? More often than not, today’s white papers are really just masked sales pitches, too long to keep the attention of today’s buyer. Read more about this on the MASG blog and be sure to leave your commentary. Blog this on Blogger. Share this on Facebook.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Webbiquity

JANUARY 27, 2011

They have significant control of mind share in that space, and their legacy in customer service and sales force automation software is strong. It is made up of sales, service and—wait for it—marketing! Up front, Salesforce.com will garner appeal because the marketing app is bundled with the Sales Cloud 2 product.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Salesforce.com Marketing Automation 100

Writing on the Web

JUNE 23, 2011

When it comes to content marketing , there are ways to write content so it actively markets you and your business without being “in-your-face” sales copy or boring product reviews or press releases. When it comes to reading your blog , however, please, please DO make me think ! Blog this on Blogger. Share this on Facebook.

Tips 100

Tips Digg Ethics Content 100

Writing on the Web

DECEMBER 9, 2010

I began these writing tips when I wrote about taking one nugget of information, and instead of posting it as one blog post, you make a list of 3-5 sub-topics or issues. Then you expand each one into 3-5 blog posts. Write one longer article (600-850 words) that ties together the 3-5 blog posts you used in your series. Tweet This!

Tips 100

Tips Content Marketing Autoresponders Digg 100

Buzz Marketing for Technology

MARCH 11, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. Share this on Facebook. Tweet This!

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Writing on the Web

NOVEMBER 2, 2010

I don’t know why it took me so long to learn this SEO stuff, but I DO know that I wouldn’t post one more blog post without using Scribe SEO Tool. Besides, blogs are naturally search engine friendly…Then I thought, oh heck, I trust Brian Clark, let’s give it a whirl and I can always unsubscribe after a month.

Blogger 100

Blogger Tips Digg Traffic 100

Writing on the Web

AUGUST 3, 2010

They make over 100 coaching sales each year, and Kim has personally increased her coaching fees from $1,200 to over $6,000. Blog this on Blogger. Share this on Facebook. Blog to Book: Raise Your Hand in the Blogosphere. Blog Squad Featured in Coaching Insider. Subscribe to the comments for this post? Tweet This!

Digg 100

Digg Buzz Blogger Tagging 100

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? Then this is the blog post for you. Awareness, Sales, or Loyalty?

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

SEPTEMBER 21, 2010

Can those results be tied back directly to sales, and therefore ROI? Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. This blog is great as encouragement and validation for my own endeavors in social media marketing. It’s not hard, it’s complicated.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Webbiquity

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. “Participating in social media isn’t just about creating a page, making a blog post, posing a question, or tweeting.

Social Media 100

Social Media Social Marketing Media Planning 100

Buzz Marketing for Technology

MAY 4, 2010

I was just reading BtoB Magazine ’s latest issue and an article called Publishers pin hopes on iPad caught my attention enough to blog about it. So as a publisher I would be gearing up my sales force to sell rich media page advertising on the iPad. Share this on Facebook. Answer – Yes I think it could! Tweet This!

Advertisements 100

Advertisements Advertising BtoB Digg 100

Convince & Convert

MARCH 4, 2010

Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. However, even within the business (non cat) blogging arena, there are a wide variety of potential measures to gauge your momentum. Is anyone out there? What’s the Point?

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Writing on the Web

JULY 12, 2010

Also known as a sales page, squeeze page). You can’t get results from all the content you’re creating and publishing on your blog, e-newsletter, social media sites, unless eventually you send people to a landing page and ask them to take action. I know I’ve blogged about this a lot lately. Share this on Bebo.

Landing Pages 100

Landing Pages Rules Content Marketing Ning 100

Webbiquity

NOVEMBER 8, 2010

The steering committee for the awards includes some of the heaviest hitters in the B2B social media space, such as Ardath Albee , author of eMarketing Strategies for the Complex Sale ; Laura Fitton (aka Pistachio), CEO of oneforty.com; Ann Handley of MarketingProfs; and Joe Pulizzi from the Junta42 content marketing blog.

Twitter 100

Twitter Digg SMB B2B 100

Webbiquity

JANUARY 21, 2011

Most of us aren’t good at it (if we were, we’d be highly compensated professional sales people instead of managers, marketers, PR practitioners, designers, writers, or whatever). LinkedIn, Twitter, Facebook, webinars, podcasts, blogs…didn’t even exist. Share this on Facebook. It’s not comfortable.

Work Management 100

Work Management Marketing Management Consulting Digg 100

Buzz Marketing for Technology

MARCH 18, 2010

And once you have identified the conversations where you think a sales opportunity may be occurring you need to feed that into your listening platform so you can flag those opportunities when they come in. All listening platforms collect data from numerous online sources — news sites, blogs, and other Web sites. Share this on Facebook.

Work Management 100

Work Management Social Media Marketing Management Social Marketing 100

Writing on the Web

JULY 8, 2010

In a recent poll , I asked readers if their marketing tasks were easier, faster, more effective since publishing a website or blog… Half of respondents said yes , significantly better results since doing web marketing. This brief poll was hosted on here on this blog, so only my readers would have responded. Blog this on Blogger.

Ning 100

Ning Content Marketing Digg Buzz 100

Webbiquity

DECEMBER 16, 2010

Since you don’t want to take the chance of buying a sleeper however, or a book that’s inappropriate for the recipient, here are nine ideas—books reviewed on the Webbiquity blog this year. Share this on Facebook. Happy shopping! Defy Gravity by Rebel Brown. Check out the Webbiquity bookstore. Share this on Bebo.

Social Media 100

Social Media Social Marketing Emarketing Media 100

Webbiquity

AUGUST 9, 2010

Measuring the ROI of social media is challenging for several reasons, the most significant of which is the problem of “last click attribution;&# just because a sale or lead “came from&# Twitter or Facebook as the last click doesn’t necessarily mean that site deserves all the credit. Share this on Facebook.

Social Media 100

Social Media Social Marketing Media Marketing Analytics Tools 100

Writing on the Web

MARCH 17, 2011

When people invest hundreds of dollars with you, they usually have questions , and even though these same questions may have been answered on your sales page, people need reassurance that answers apply to them. Usually, I’ll review their web pages and blog, and there may be glaring mistakes or branding opportunities they are missing.

Consulting 100

Consulting Digg Buzz Blogger 100

Writing on the Web

DECEMBER 16, 2010

Social sites, web, blog, articles, videos, etc. Is your sales copy effective? Is your sales transaction process easy and smooth? Create more offers and packages of information to increase sales; create more JV partnerships. Improve your online systems (sales copy, shoppping cart, videos, SEO, social media, surveys)?

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100

Writing on the Web

DECEMBER 13, 2010

Which is why they are my clients … they need content and they need to publish on the web – blogs, e-newsletters, ebooks, etc.). Other people tend to focus their online marketing on content; they write books and they publish blogs and newsletters… and they hate speaking. Blog this on Blogger. Please share.

Practices 100

Practices Content Marketing Digg Content 100

Webbiquity

APRIL 27, 2010

Content development is one of the most time-consuming aspects of social media marketing, but other than blogging, it isn’t clear if writing is included in these figures. Metrics related to ROI, such as leads generated and direct sales, were mentioned by only about half of the survey respondents as key benefits of social media marketing.

Social Media 100

Social Media Marketing Report Social Marketing Planning 100

Webbiquity

JULY 25, 2011

So I figured it was time to update my inaugural post on this blog, What is Webbiquity? The second and third largest “search engines,&# based on volume of searches, aren’t search engines at all: YouTube and Facebook. And finally, your website and blog are no longer the only places that buyers may find you.

Optimization 100

Optimization Microsite Digg Work Management 100

Webbiquity

JULY 25, 2011

So I figured it was time to update my inaugural post on this blog, What is Webbiquity? The second and third largest “search engines,&# based on volume of searches, aren’t search engines at all: YouTube and Facebook. And finally, your website and blog are no longer the only places that buyers may find you.

Optimization 100

Optimization Microsite Digg Ideal Customer Profiles 100