Writing on the Web

NOVEMBER 22, 2010

Here’s a little review of steps involved in writing and publishing a blog post: Once you have written the body of the post, it’s time to check for effectiveness: Before you publish, here are a few smart things to check for: And now you are ready for important final steps… What is missing here? Blog this on Blogger.

Top of Funnel 100

Top of Funnel Content Marketing Digg Content 100

Webbiquity

FEBRUARY 8, 2011

Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. Facebook, Twitter and even newer tools like Quora may be sexier and get more attention, but blogs are the workhorses essential to making social media marketing work.

Aggregage 100

Aggregage Trends B2B B2B Thought Leadership 100

Writing on the Web

JUNE 18, 2010

One important key to effective blog marketing is to keep your brain clean and fresh. This blog and gmail will be doing a Savasana - corpse pose – of complete relaxation. Blog this on Blogger. Share this on Facebook. Email this via Gmail. Email this via Gmail. Email this via Hotmail.

Ning 100

Ning Digg Buzz Blogger 100

Buzz Marketing for Technology

APRIL 6, 2010

But Facebook? It involves seeing from the front end of the sale all the way to the consummation of the sale and I believe Facebook has or is planning to have some of the most critical elements all on their platform (and all for free!). Element #2 – Email – the most critical element of a lead nurturing platform is email.

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Leads 100

Writing on the Web

JUNE 9, 2011

I’ve said it before, and I’ll say it again: a business blog is the best way to get found online, the best way to connect with potential clients, and the pathway to turning readers into clients. So, what’s your favorite excuse for not blogging for your business? And they do go to Facebook , Twitter , and LinkedIn.

Digg 100

Digg Buzz Blogger Internet Marketing 100

Writing on the Web

MAY 25, 2011

Three Keys to Blogging When you Are Happy. Just like when you walk into a restaurant, the waiter immediately communicates without saying one word what your service experience might be like, the opening phrases of your blog or website are going to speak volumes about how you are thinking and what you are feeling. Who is your audience?

Digg 100

Digg Blast Campaigns Buzz Blogger 100

Writing on the Web

JANUARY 18, 2011

How much personality should you show on your blog without becoming an ego-blogger ? I recommend listening to his short video about sharing your personality on your blog, an interview done by Rohit Bhargava , author of Personality Not Included. I was at this Blog World conference when Rohit interviewed Tim, in 2008. Tweet This!

Personalization 100

Personalization Digg Blogger Buzz 100

Writing on the Web

JANUARY 31, 2011

I stumbled upon The Content Factor and found their approach to blog writing and white papers refreshing: The Content Factor provides good advice for content marketing strategies: But to be successful with blogging , you have to recognize some key differences: The best blogs are personified. Blogs have to be kept up.

Tips 100

Tips Advertising Agencies Digg Blogger 100

Buzz Marketing for Technology

OCTOBER 6, 2010

I am just putting the finishing touches on the 2nd Edition of Facebook Marketing for Dummies (Wiley) with my co-author Rich Krueger (and BTW we have sold over 20,000 copies in less than a year!). We also just completed Facebook Advertising for Dummies (Wiley) which is due to ship in November.

Facebook 100

Facebook Social Networks BtoB Digg 100

Buzz Marketing for Technology

MARCH 30, 2010

Translation – it provides a rich target for your marketing, you may even put a name or a face to it as one of his blog post detailed called How Well do you Know your Buyer Personas ? How … Facebook! And I stumbled upon this concept while working on a Facebook Ad campaign. Share this on Facebook. Email this to a friend?

Buyer Personas 100

Buyer Personas Facebook Advertisements Advertising 100

Webbiquity

SEPTEMBER 13, 2010

By the same token, despite the many benefits of a business blog , not everyone should rush into it. Like owning a pet, writing a blog isn’t rocket science but does require a certain level of care and attention, lest the effort end up among the millions of abandoned, forgotten and neglected blogs littering the online landscape.

Digg 100

Digg Blogger Broadcasting Buzz 100

Writing on the Web

MARCH 7, 2011

What are the most important SEO tips for your blog to get good search results? I don’t have to understand it, I just follow the blog SEO tips and I get better search engine results. Sometimes this happens when I write about topics that don’t really have synonyms like Facebook , or “ search engines.&#.

SEO 100

SEO Tips Digg Blogger 100

Writing on the Web

FEBRUARY 10, 2011

Blogging for your business works like this: You blog about the problems you solve for your clients. They email or call and hire you. But then your business grows, you get busy, and what happens to the blog? I think I enjoy blogging for other people more than I do for myself! Blog this on Blogger.

Business Blogging 100

Business Blogging Business Blogger Digg 100

Writing on the Web

AUGUST 18, 2010

Is your blog like my tennis, a hit or miss? I know people who blog like that. Blogging doesn’t work that way. Blogging is a bit like tennis: you want to keep the ball in play. You can’t do that when your blogging is a hit and miss. Blog this on Blogger. Share this on Facebook. Tweet This!

Business 100

Business Digg Buzz Blogger 100

Writing on the Web

MARCH 21, 2011

What do you find is the most important thing about a blog post? Mark Schaefer over at {grow} blog asked this question and gives his opinion. Take a few minutes to decide, then leave a comment about the top blogging elements that get you to read a post. Sometimes the only thing that will save a blog post is a great headline.

Digg 100

Digg Blogger Opinions Buzz 100

Writing on the Web

NOVEMBER 1, 2010

What are the steps you need to follow to ensure each blog post is optimized for search engines as well as for your readers’ interests? I recently designed and recorded a presentation for the Content Marketing Institute on everything that goes into creating and publishing a quality blog post. Blog this on Blogger.

Tips 100

Tips Digg Social Media Buzz 100

Writing on the Web

SEPTEMBER 2, 2010

Here’s my latest video about my executive coach blogging services produced by iFlashVideo.com. I have several executive coach clients for whom I ghost write and manage their blog updates, including updates to social media sites like Twitter , Facebook and LinkedIn groups. Blog this on Blogger. Email this via Gmail.

Work Management 100

Work Management Marketing Management Service Content Marketing 100

Writing on the Web

MARCH 10, 2011

How’s your content marketing with blogs ? Are you brilliantly blogging several times a week? The blog must be fed anyway. Here are my favorite tips for coming up with a blog post when you’d rather be out playing tennis: Start with a picture. Blog this on Blogger. Share this on Facebook.

Digg 100

Digg Buzz Blogger Stats 100

Writing on the Web

MARCH 24, 2011

I plugged in my Logitech Webcam , pulled up a previous post on my blog, and spoke into the camera. Using video blogging , you can easily get found by clients who have problems you can fix. Copied the embed code from YouTube and posted it into the html side of blog platform. Published blog. Blog this on Blogger.

Video Marketing 100

Video Marketing Digg Buzz Youtube 100

Writing on the Web

MAY 11, 2011

Blogging for your business is like playing tennis: you read the environment, deliver key shots, get ready for the next post, respond to feedback, and try to stay on target. The biggest excuse they use for not blogging enough is they don’t have enough time. Blogs have to be kept up. We struggle with our blog as well.

Digg 100

Digg Buzz Blogger Press 100

Writing on the Web

JUNE 27, 2011

??. If you’ve been reading my blogs for any length of time, you know about my problem with writing: I love to write , and I can write too much. I will proclaim it to be a rousing success for saving you time and energy whenever you’re faced with writing for your ezine, blog, web pages, press releases, and even white papers.

Autoresponders 100

Autoresponders Digg Press Paper 100

Writing on the Web

AUGUST 3, 2010

What are the key elements to a custom blog header that work well for online content marketing? Your header contributes to your blog branding , and also helps readers decide if they want to stay and read or subscribe. For a reasonable fee, Suzanne can transform your blog and give it a whole new look with a custom header.

Marketing Websites 100

Marketing Websites Brand Identity Branding Digg 100

Writing on the Web

JULY 26, 2010

What’s your favorite excuse for not blogging for your business? Here are some that I hear: “I don’t have time to blog.&#. “My clients aren’t surfing the Web reading blogs.&#. Here’s a drawing I made that shows how readers find your blog and become clients. Blog this on Blogger.

Ning 100

Ning Business Digg Buzz 100

Writing on the Web

FEBRUARY 14, 2011

When it comes to writing content for a business blog , most professionals start from their point of view. In the sample quote I used about a “128-bit secure site,&# wouldn’t it be more interesting if the business blogged about a client who had a bad experience using an unsecured website? Blog this on Blogger.

Business Blogging 100

Business Blogging Business Digg Storytelling 100

Writing on the Web

JULY 14, 2010

What is a good checklist before you publish on your blog? Well, it’s easy to go back in and update your post… but what if the phone rings, you have a crises, you get distracted (this is my world)… and you’re stuck with an incomplete blog post. Blog this on Blogger. Share this on Facebook.

Ning 100

Ning Digg Buzz Blogger 100

Writing on the Web

NOVEMBER 3, 2010

Here’s how to bust out of blog oblivion: Blogging 101: 6 weeks to Confident Blogging with the Queen of WordPress, Suzanne Bird-Harris. The latest survey of small biz professionals revealed most people struggle with “ Time :&# 72% say they don’t have enough time to update their blog. Blog this on Blogger.

Business Blogging 100

Business Blogging Blast Campaigns Business Class 100

Writing on the Web

DECEMBER 3, 2010

( Annalaura Brown is guest blogging this week, while Patsi’s on vacation.). Facebook can be a powerful list building tool if you know how to use it properly as such. Here are ten ways you can use FB to build your email list and increase your online business income. Share your blog posts. or networked blogs.

Facebook 100

Facebook Ad Building Tools Autoresponders 100

Webbiquity

OCTOBER 25, 2010

Over time, the top source of traffic for most blogs is search. But two great sources are blog directories and RSS syndication sites. So, having recently completed a submission campaign for a client, here is an updated list of blog directories and RSS syndication sites that remain active and free. Webbiquity B2B Marketing Blog).

RSS 100

RSS Promotion PR PageRank 100

Writing on the Web

AUGUST 9, 2010

Although these tips are designed for business professionals who write reports, proposals, presentations and memos, they are totally applicable to blog writing. There is no better way to approach business and blog writing tasks than to keep in mind three realities: Business readers are content driven. Blog this on Blogger.

Tips 100

Tips Business Digg Marketing Proposals 100

Writing on the Web

AUGUST 24, 2010

I’m the gal who says blogging is easy, 1-2-3, done in 20 minutes. And I call myself The Blog Squad…I’ve even got a great little package you can have called Time Saving Tips for Smart Bloggers , audio, transcript, PDF handouts. You can solve your blogging blues with all the tips in this program. Am I stuck?

Blogger 100

Blogger Digg Buzz Business Blogging 100

Writing on the Web

AUGUST 16, 2010

What can you learn about blog writing and content marketing from the theater? Blog writing is similar. With blog writing and content marketing, you need to spell things out. Heck, even adding hyperlinks breaks up the text in a blog post. Blog this on Blogger. Share this on Facebook. Email this via Gmail.

Digg 100

Digg Buzz Blogger Class 100

Writing on the Web

JULY 15, 2010

There was a time I was in love with blogging … I had already been in the business of content marketing for 5 years on the Web, using an old-fashioned website platform. In 2004, I started blogging. But my lover wasn’t really “the blog.&# But it’s not about “the blog…&#. Tweet This!

Content Marketing 100

Content Marketing Ning Work Management Content 100

Writing on the Web

SEPTEMBER 17, 2010

Do you know how to turn your blog into “ The best darn marketing tool on the Planet ?&# So many entrepreneurs and small business still struggle with knowing what to write about, how to write so it engages readers, and how blogs and social media all work together. Blog this on Blogger. Share this on Facebook.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

SEPTEMBER 28, 2010

You need to know why you care , and you need to communicate that to customers in your content marketing and blogs. Think about it: why should people care what you have to say in your blog unless they can identify with your values? Blog this on Blogger. Share this on Facebook. Email this via Gmail.

Content Marketing 100

Content Marketing Digg Content Trigger Marketing 100

Writing on the Web

JUNE 16, 2010

My content business, ContentforCoachesandConsultants.com , is built on a blog platform, although I don’t use it as a blog. Blog this on Blogger. Share this on Facebook. Email this via Gmail. Email this via Hotmail. Email this to a friend? Email this via Yahoo! Website, Blog, Ezine?

Marketing Websites 100

Marketing Websites Ning Digg Buzz 100

Writing on the Web

SEPTEMBER 15, 2010

Text messaging , email from phones and Twitter have all contributed to the acceptance of extremely abbreviated forms of communications. In most cases we’re in a hurry to write a blog post and hit publish. Blog this on Blogger. Share this on Facebook. Email this via Gmail. Email this to a friend?

Digg 100

Digg Buzz Blogger Amazon 100

Webbiquity

APRIL 20, 2010

While social media marketing gets the headlines, email marketing remains an effective and increasingly used tool in marketer’s toolboxes. After nearly 20 years, it may not seem as sexy as Facebook, Twitter and LinkedIn, but used properly, it’s a proven medium that generates cost-effective results.

Tactics 100

Tactics Email Marketing Marketing Strategy Marketing & Strategy 100