| | | Marketing to Business Executives Blog | |  Blog + Digg | 7 articles |
| Page 1 of 1 | Previous | Next | MARKETING TO BUSINESS EXECUTIVES BLOG JANUARY 19, 2011 Ten Use Cases for Content Curation in Marketing Marketing to Business Executives Blog B2B Marketing Strategies that Work Home About Home > Content curation , Content marketing , Social media management , Thought leadership > Ten Use Cases for Content Curation in Marketing Ten Use Cases for Content Curation in Marketing 01/12/2011 Marketing to Business Executives Leave a comment Go to comments Content curation offers the promise of addressing both information consumers’ and marketers’ challenges in taming the flood of digital information. But as I look at the vendor landscape it is apples and oranges. Reduce costs. | MARKETING TO BUSINESS EXECUTIVES BLOG FEBRUARY 16, 2011  “Curation” gets six tweets per hour…right now! Marketing to Business Executives Blog From Insight to Action in B2B Home About Home > Buyer behavior , Content curation , Content marketing , Customer knowledge , Thought leadership > “Curation&# gets six tweets per hour…right now! “Curation&# gets six tweets per hour…right now! Tweets per hour and the “sparkline&# of tweet history is shown for each story. | | | | | |
| MARKETING TO BUSINESS EXECUTIVES BLOG FEBRUARY 25, 2011  Eqentia content curation gives control to information consumer. Share this: Email Print Facebook Share Digg Reddit StumbleUpon Categories: Content curation , Content marketing , Thought leadership Tags: Business , Curator , Eqentia , Marketing , Personalization , Social media Like Be the first to like this post. A lot of the buzz about content curation these days focuses on the selection of quality stories or articles, which is very important. | MARKETING TO BUSINESS EXECUTIVES BLOG JANUARY 14, 2011 Sorting through content curation options Marketing to Business Executives Blog B2B Marketing Strategies that Work Home About Home > Content curation , Content marketing , Lead management , Marketing technology , Social media management , Thought leadership > Sorting through content curation options Sorting through content curation options 01/13/2011 Marketing to Business Executives Leave a comment Go to comments Let’s say you are serious about establishing a thought leadership position in an area of keen concern to your customers. There are dozens of content curation tools out there. Let me know what you think. | MARKETING TO BUSINESS EXECUTIVES BLOG FEBRUARY 22, 2011  Games as Content in B2B Marketing Share this: Email Print Facebook Share Digg Reddit StumbleUpon Categories: Buyer behavior , Content marketing , Customer knowledge , Games in B2B Marketing , Thought leadership Tags: B2B buyers , digital marketing , Games to educate Like Be the first to like this post. I felt as if they had broken the silence on this marketing approach in B2B until I took a look around the web. Thanks. | MARKETING TO BUSINESS EXECUTIVES BLOG FEBRUARY 9, 2011  B2B battleground for content curation « Marketing to Business. The B2B marketer, like, publishers, need search and filtering that yields a quality collection of items (blog posts, articles, tweets) from which the curator can work efficiently. Share this: Email Print Facebook Share Digg Reddit StumbleUpon Categories: Content curation , Content marketing , Social media management , Thought leadership , Uncategorized Like Be the first to like this post. | | | | | | | |
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 Evidence:the heart of your business (and marketing) plan.
Marketing to Business Executives Blog From Insight to Action in B2B Home About Home > B2B marketers job , Business management , Core marketing skills , Customer knowledge , Marketing measurement > Evidence:the heart of your business (and marketing) plan Evidence:the heart of your business (and marketing) plan 02/15/2011 Marketing to Business Executives Leave a comment Go to comments Cover via Amazon If you haven’t read John Mullins’ and Randy Komisar’s book, Getting to Plan B , I urge you to do so. Read the book for some great examples.) getting to plan B). MORE >>
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