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WRITING ON THE WEB | WEDNESDAY, SEPTEMBER 8, 2010 Blog Writing: What Can We Learn From Reality TV? While Writing on the Web and other websites like it have featured dozens of solid tips for improving your blog writing , I’m going to offer a source of divine inspiration when the going gets tough. When writing for your blog be sure to develop a unique (even quirky) personality and keep it consistent. The same goes for your blog. -
CEEKUE | WEDNESDAY, JUNE 23, 2010 Numbers – 126.000.000 Share this on Facebook Share this on LinkedIn Digg this! Tags: Blogging Numbers weblog By the end of 2009 there were approx. 126.000.000 weblogs existing on the Internet. am glad you were able to find mine. Stumble upon something good? Share it on StumbleUpon Promote this on Orkut Share this on Reddit Share this on del.icio.us. -
Is The White Paper Dead for B2B Marketing? Such content can include: • A blog by the subject-matter expert(s). • Discussion forums. • Surveys/polls that the audience can take. • A news aggregation feature. • And yes, white papers. Digg this! Kill the white paper!” they are increasingly telling their clients. And I tend to agree. What’s your view on this? Tweet This! -
New research puts Fortune 500 social media usage on display The Center for Marketing Research at the University of Massachusetts released a new study of the Fortune 500’s adoption of blogging and Twitter. Highlights: One hundred-eight (22%) of the Fortune 500 companies have a public-facing blog with a post in the past 12 months. Blogging varied by industry type. Digg this! -
IT'S ALL ABOUT REVENUE | FRIDAY, JULY 22, 2011 4 Steps for Making a Fan for Life [Video] Do they read the official blog? Digital Marketing Adrian Chang blogging blogs Boston Bruins buyer behavior Email Marketing Facebook Lead Nurturing online behavior online marketing sports blogs sports marketing sports teams the miami heat the phoenix suns Twitter upsellingCheck out the video below. Dig Into the Data.
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WRITING ON THE WEB | WEDNESDAY, OCTOBER 6, 2010 10 Ways to Make Content More Engaging The Content Marketing Institute has hit another home-run with their question to content experts, “ How do you make content more engaging? Ten experts responded, including moi , and their answers are illuminating, especially for anyone charged with creating quality content for blogs, social media, and writing for the Web. Digg this! -
WRITING ON THE WEB | MONDAY, SEPTEMBER 27, 2010 Content Marketing Blues: the Battle for Attention Content marketing with blogs isn’t as easy as it used to be. The bad news is there are more blogs, more competition for attention. think this is essential advice for anyone using a blog for business, not just B2B marketers. Blog writing is easy and simple and hard at the same time. Blog this on Blogger. -
WRITING ON THE WEB | TUESDAY, JANUARY 11, 2011 Content Marketing with Stories: Better than Facts Good stories are what make a blog interesting and fun to read. So if you’re a professional with a blog, or writing content for your web pages or e-newsletter, what kinds of stories should you be writing? On a blog, it’s easier to do since it’s a personal communication tool. Blog this on Blogger. -
WRITING ON THE WEB | FRIDAY, SEPTEMBER 24, 2010 Writing Web Content: 5 Simple Steps for Results suppose it depends on what you’re writing, but I can’t think of many web pages, blog posts, articles where these 5 questions wouldn’t be appropriate. Example: Imagine I’m writing copy designed to promote my ebook, Content Marketing with Blogs. Are you interested in learning more about blog writing? -
WEBBIQUITY | MONDAY, FEBRUARY 1, 2010 (Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009 So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. ROI Is Dead by StraightUpSearch Blog. Top Ten blogs: Social Media Measurement by Seldom Seen Kid. Urs E. -
WRITING ON THE WEB | MONDAY, AUGUST 9, 2010 Blog Writing Tips for Business Clarity Although these tips are designed for business professionals who write reports, proposals, presentations and memos, they are totally applicable to blog writing. There is no better way to approach business and blog writing tasks than to keep in mind three realities: Business readers are content driven. Blog this on Blogger. -
DELICIOUS B2BMARKETING | THURSDAY, MARCH 24, 2011 Top 5 Mistakes to Avoid on Your Company Blog But if you’re looking to do more — establish your company’s executives as thought leaders in the industry, develop relationships with customers or gather feedback from prospects and clients — then a company blog is a much better choice. Starting Without a Strategy Don’t take starting a company blog lightly. -
WRITING ON THE WEB | MONDAY, JUNE 20, 2011 How to Write with Your Right Brain: 5 Tips ?? One of the smartest things you can do to keep up with blog writing is to use your brain well. The third thing I do in the morning when I get up is write on one of my blogs. When clients ask, “How do you find time to post on all your blogs? If you’re writing on your blog, you may only need 30-45 minutes or less. -
WRITING ON THE WEB | MONDAY, SEPTEMBER 20, 2010 Writing Better Web Content: Ask what? Who? Why? Many people focus on the medium, the latest shiny tool: the blog, the Twitter tweets, and Facebook updates, without regard for the basic rules of writing copy for the Web. Blog this on Blogger. Digg this! Blog Content: Are you personal… or all business? Smart marketers know the rules and never forget them. -
B2B MARKETING INSIDER | THURSDAY, APRIL 28, 2011 Blogging Is Good Business – 8 Tips To Get It Right My own social journey (and years of procrastination) pushed me into starting this personal blog nearly a year ago. And with 93 posts, almost 500 comments, nearly 30,000 visitors and just over 47,000 page views later and I am convinced that blogging is one of the simplest and most effective forms of marketing. Promote your blog. -
WRITING ON THE WEB | SATURDAY, FEBRUARY 26, 2011 High Quality Content Sites Is What Google Wants Here’s an excerpt from Website Magazine , an article from Mike Phillips that constitues good search marketing advice: From the Official Google Blog : “ Many of the changes we make are so subtle that very few people notice them. Blog this on Blogger. Digg this! Blog Marketing: How Readers Find Your Business. -
CONFLUENT FORMS | FRIDAY, AUGUST 3, 2012 Focus on your blog, don't promote the social media services The gist of the article is that by focusing too much on growing your Facebook fan presence at the expense of focusing on your own website and blog, that you're inserting an intermediary into your communications with your customers, fans, and supporters while doing so believing that you're in fact extending your outreach. -
WRITING ON THE WEB | THURSDAY, APRIL 7, 2011 Content Checklist: Don’t Publish Without It The checklist is designed for digital content creators and marketing teams, but it can and should be used by anyone writing a business blog or other content for the Web. This is a great checklist to keep handy for anyone creating content for blogs. This is similar to what I write about in my ebook, Content Marketing with Blogs. -
Easy Steps to Amplify Your Blogging The good news is that I’ve found a really great way to effectively amplify your blogging, reach a new set of potential customers, build relationships with fellow bloggers, and create a useful and powerful library of relevant content for your industry. The net effect of all of this is that you will greatly amplify your blogging. -
Easy Steps to Amplify Your Blogging The good news is that I’ve found a really great way to effectively amplify your blogging, reach a new set of potential customers, build relationships with fellow bloggers, and create a useful and powerful library of relevant content for your industry. The net effect of all of this is that you will greatly amplify your blogging. -
Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. Digg this! Tweet This! Share this on Facebook. -
Do you need to be an Extrovert to be in Social Media Marketing? Digg this! Tags: Blogging Communities Crowdsourcing Enterprise 2.0 Great question which I found myself asking last night after I reviewed my recent Myers Briggs score. found it interesting that my score came in as ENTJ. And for sure you need to be an extrovert if you plan on becoming a proclaimed social media expert or guru. -
WRITING ON THE WEB | THURSDAY, JUNE 23, 2011 Engaging Content: 7 Tips to Get Readers to Think When it comes to reading your blog , however, please, please DO make me think ! Your blog posts should have meaty content that stimulates your audience to ask questions , to comment , to agree wholeheartedly , or disagree vociferously. How can you write blog posts that stimulate readers to think and even actively participate? -
WEBBIQUITY | SUNDAY, FEBRUARY 14, 2010 Don’t They Know Who You Are? Why Reputation Management is Crucial If you can make the time commitment, start your own blog. At the very least, look for opportunities to write guest-posts and/or get interviewed for blogs related to your industry. You can link to other blog posts, published articles, white papers or other informational content your company has produced about the topic. -
Social Media Budget Ratio in B2B Marketing In my new advisory role for the member s of MENG I have been getting a bunch of questions from the members that are making great fodder for blog posts. actually tried to tackle this question a few times on my blog before. healthy piece of my SMBR is devoted to listening which will be the topic of the next blog post. Digg this! -
WEBBIQUITY | MONDAY, OCTOBER 18, 2010 Best Business Blogging Tips and Guides of 2010 (So Far), Part 2 How can you craft more compelling blog headlines? How can you get more links to your blog? Find the answers to those questions and others here in more of the best guides to business blogging of 2010 so far. Blog Optimization, Post Title SEO & Deadeye Targeting by aimClear. Digg this! Ranks.nl It was riveting. -
WRITING ON THE WEB | THURSDAY, OCTOBER 28, 2010 Basic Human Motivation: 4 Ways to Engage Readers Blog this on Blogger. Digg this! Ways to Grab Blog Readers’ Attention and Engage their Brains. Ways Blog Formatting Engages the Reader’s Brain. As content marketers, if you are writing content designed to persuade and influence, you need to know what makes people tick. will defend myself and my husband. -
Social Media is not a campaign it’s a commitment! Digg this! Blogging Communications Crowdsourcing Customer Support Enterprise 2.0 A while back I created a post called – There is no “campaign in Social Media because when marketers use the word “campaign,” it tends to suggest an initiative to get a message out to a targeted group of constituents. Tweet This! -
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, JANUARY 14, 2010 Sharing is how you build a Brand They spend lots of time building the perfect blog, the perfect Facebook page, the perfect Twitter page but then have no plan for a sustained content creation. Then package it up to be sharable in the form of blogs, podcasts, videos, white papers, eBooks or whatever. Digg this! So over the last few blog posts we have looked. -
WRITING ON THE WEB | SUNDAY, OCTOBER 24, 2010 Neuromarketing Books for Marketing to Brains Blog this on Blogger. Digg this! Tags: Content Marketing On Writing Better Online Marketing Online Persuasion Writing Great Copy blog content blog writing brain science content marketing with blogs neuromarketing persuasion Writing for the Web Here are a few of my favorites: Neurofocus.com: The Neurofocus CEO, A.K. -
WRITING ON THE WEB | THURSDAY, APRIL 28, 2011 Content Marketing Tip: Use Ready-to-Publish Articles For example, as a former executive coach and psychologist, I write for other coaches and consultants who are too busy with clients to write their own newsletters and blogs. In my ebook Content Marketing with Blogs , I talk about the 4 Es: educate, entertain, engage and enrich the lives of people each time you write and publish on your blog. -
WRITING ON THE WEB | THURSDAY, JULY 29, 2010 How to Make Social Proof Work Online Blog this on Blogger. Digg this! Tags: Attracting Clients Content Marketing Online Marketing Online Persuasion Pathway to Profits client stories content marketing with blogs converting readers to clients landing pages persuasion triggers sales pages social proof testimonials or Robert M. Share this on Bebo. Email this via Gmail. -
WRITING ON THE WEB | THURSDAY, MARCH 31, 2011 Content Curation: How to Become a Thought Leader Here’s an important post from Joe Pulizzi’s Junta42 blog, Content Curation Grows Up, Original Content Still Key. Blog this on Blogger. Digg this! Content Marketing with Blogs: What Do You Believe? Blog Content: Are you personal… or all business? And, you do need to add your point of view. -
Using Content to Build Trust in B2B Marketing If you know this going into the launch plan – then its just a matter of how you are going to sequence those messages (for example do you send out the eBook first with a link to the video second and the press release third with the virtual event forth and the blog/twitter buzz fifth?) Digg this! And then what is the timing? Tweet This! -
Can you answer the most painful question in marketing? let him go on for awhile but finally had to hit him with the most painful question in all of blogging … marketing… perhaps in all of business: “What makes you special?. So I challenged my friend to dig deep into his heart and tell me why he wanted to master the social web and blogging. What make this blog special? -
The ultimate blogging smack-down: Schaefer versus Mitch Joel A few weeks ago Mitch Joel , blogger and founder of Twist Image, aggressively disagreed with me on my blog post Why it’s Ridiculous to Argue About Ghost Blogging. Check it out to see what happens when we lock horns on the subject of ghost blogging and social media philosophy in general. Digg this! Tweet This! -
IT'S ALL ABOUT REVENUE | TUESDAY, FEBRUARY 8, 2011 The Last Blog Post: The 4 Metrics That Matter My concerns for the future of publishing are not bound by industry; they apply to stories written for the newspaper and posts to the company blog. Many of the most popular blogs out there consistently challenge long-held assumptions or introduce the counter-intuitive. by Jesse Noyes | Tweet this. First, let me quiet any confusion. -
WEBBIQUITY | TUESDAY, MARCH 23, 2010 44 (of the) Best Twitter Articles and Blog Posts of 2009 Discover the answers to these questions and others in this collection of some of the best blog posts and articles about Twitter from the past year. Find Local People on Twitter Using NearbyTweets by Flyte Blog. Twitter Search Queries You Should Know by Magicomm Blog. Visualizing Twitter Statistics x100 by Digital Buzz Blog. -
Creating Engagement in B2B Marketing Over the last few years of writing this blog I have talked a lot about the virtues of creating a steady stream of content that is consistent in its frequency to bring people back to your site time and time again. As you may know already, blogging is a quantity game. Digg this! A recent Cone Inc.’s Creating Engagement. -
WRITING ON THE WEB | FRIDAY, JANUARY 14, 2011 Content Marketing with Stories: Why We Tell Lies… It wasn’t until 2004 when I started blogging that I began to use story. started speaking at conferences and I was able to tell people about the pivotal moments that made a big difference: blogging changed my life and exploded my business. Blog this on Blogger. Digg this! Let me tell you a story about that. -
How to sell stuff on your B2B blog without being annoying Earlier this week I wrote about a growing trend toward sponsored posts and outright selling on blogs. Frankly I think this defeats the community-building aspect of a blog. One day, sponsors will figure out nobody is reading the blog when it is obviously nothing more than an advertisement. Digg this! Right? Why not? -
WRITING ON THE WEB | MONDAY, SEPTEMBER 13, 2010 10 Conversion Tips from Brain Science How is it they decide to trust the information you provide, and register to download information from your blog or website? Blog this on Blogger. Digg this! Ways Blog Formatting Engages the Reader’s Brain. Why do people decide to buy a product online? What can we learn from brain science? Share this on del.icio.us. -
WRITING ON THE WEB | MONDAY, OCTOBER 11, 2010 Content Marketing Biases: Your Attitude Is Showing Blog this on Blogger. Digg this! Tags: Attracting Clients Content Marketing On Writing Better biases blog content blog writing content marketing with blogs Online Marketing How biased are you about peoples’ faces, ages, skin tone, body size, ethic origins? Don’t believe me? don’t care. Tweet This! -
WRITING ON THE WEB | WEDNESDAY, JUNE 23, 2010 Sales & Landing Pages Using Wordpress: Learn How Blog this on Blogger. Digg this! Blog or Website: Do You Use Wordpress as a Website? If you want to learn about formatting sales and landing pages using Wordpress , please register for the free Webinar I’m hosting Thursday, June 24, 2010 at 4 p.m. The class is on the phone and on the Internet, your choice. Email. Buzz up! -
Social Media Lead flow in B2B Marketing Digg this! Tags: Blogging Content Marketing Lead Generation Lead Nurturing Social Media Social Networking Word spreads quickly in Social Media – sometimes more quickly than you can keep up with. You must keep a constant eye on mentions of your brand, your products and your services in order to survive in this market landscape. -
B2B MEMES | FRIDAY, MARCH 19, 2010 Blogging Strategies: Post in Haste, Promote at Leisure Sugameli’s final tip for how to get more views of your blog posts was “Don’t publish before noon on Mondays!. As Kirkpatrick notes a bit later in his article, Luciani’s analysis is “tracking the time that the post is submitted to the news site—not when it was necessarily posted on the blog.. -
WEBBIQUITY | FRIDAY, JANUARY 15, 2010 How Social Media Changed the Sales Cycle into the Buying Cycle Things began to change when blogging became popular about seven years ago. Blogs were different from other forms of communication: less formal, more matter-of-fact, (sometimes) unbiased, and most importantly, they provided the opportunity for feedback. Digg this! Store rooms and offices were full of these glorious materials. -
WRITING ON THE WEB | WEDNESDAY, OCTOBER 27, 2010 Engaging Content: Get Emotional, Really Emotional Blog this on Blogger. Digg this! Tags: Attracting Clients Content Marketing On Writing Better Online Marketing blog content blog writing brain science content marketing with blogs emotional triggers engaging content When Harry Met Sally , Sally insisted men could never tell when women were faking an orgasm. -
A podcast on blog community philosophy A few topics: Blogging and leadership. Digg this! Tags: Personal blogging I had the pleasure of being Trey Pennington’s guest on his Marketing Professor Radio Show last week. I didn’t know where the conversation would lead but I spent nearly the whole time talking about YOU, meaning the {grow} community. -
WRITING ON THE WEB | WEDNESDAY, FEBRUARY 2, 2011 3 Web Tools to Make Money Online Please share the top 3 tools you couldn’t live without for doing business on the Web… Blog this on Blogger. Digg this! Content Marketing Managing Your Ezine & Blog Tasks Online Marketing Pathway to Profits business blogging content marketing with blogsused to keep a word doc listing them all, yikes! -
WRITING ON THE WEB | FRIDAY, SEPTEMBER 3, 2010 Compelling Content: Pushing Readers’ Hot Buttons This is the job of good content marketing and the challenge for online professionals who write blogs, articles, and web pages. Blog this on Blogger. Digg this! How do you write compelling content that attracts and engages readers? Ahhh, that question again…(followed usually by how do you turn readers into buyers ?) -
WRITING ON THE WEB | MONDAY, JULY 5, 2010 Is the Social Web Changing How We Write?How to Write Like You Talk Then along came the Internet, blogs, Twitter and Facebook: Overnight, it seems, our online social lives and writing was pulled back into conversational mode. Blog this on Blogger. Digg this! Tips for Content Marketing on Your Blog, One Conversation at a Time. Blog Content: Are you personal… or all business? -
IT'S ALL ABOUT REVENUE | WEDNESDAY, APRIL 13, 2011 “Revenue” Turns One There are a lot of reasons a company may launch a blog. The AdAge algorithm rewards historical back links pretty substantially, so our going from no blog to the 150 in ten months marked a happy day in our short history. But in the most recent quarters activity on the blog has been even stronger. by Jesse Noyes | Tweet this. -
WRITING ON THE WEB | MONDAY, AUGUST 23, 2010 Ghost Blogging for Executive Coaches You need to be blogging 2-3 times a week, submitting articles to directories, participating on LinkedIn , Twitter , and Facebook … impossible for one person to manage and still have a life. But others, like blog writing, needs to be very good so that it sounds like something you’d say, professional and informed. Digg this! -
WRITING ON THE WEB | MONDAY, OCTOBER 18, 2010 What Drives Us? 4 Keys to Creating Compelling Content Blog this on Blogger. Digg this! Content Marketers Answer the $64,000 Question… Tags: Attracting Clients Content Marketing On Writing Better Online Marketing Online Persuasion Writing Great Copy blog content content marketing with blogs neuromarketing Writing for the Web Lawrence and Nitin Noria. Tweet This! -
WRITING ON THE WEB | THURSDAY, DECEMBER 9, 2010 Content Marketing Tips to Get More “Juice” began these writing tips when I wrote about taking one nugget of information, and instead of posting it as one blog post, you make a list of 3-5 sub-topics or issues. Then you expand each one into 3-5 blog posts. Write one longer article (600-850 words) that ties together the 3-5 blog posts you used in your series. Digg this! -
Why comment on a blog? Do it for the money. Well, I’ve written two recent posts on why people DON’T comment on blogs — one about re-defining engagement , and one with feedback on why people just don’t like to participate. So I’m going to put my money where my blog is. Digg this! And I’m not kidding. And how did they do that? -
WEBBIQUITY | MONDAY, SEPTEMBER 20, 2010 Would You Publish This Comment? It’s always been my practice never to write anything overtly negative on my blog, on the simply philosophy that it never pays to make enemies. In one of my best-of articles, I noted that I found a particular blog post interesting and linked to it. Digg this! think honest debate is healthy. Ask around, he is [expletive]. -
WRITING ON THE WEB | TUESDAY, JULY 13, 2010 3 Biggest Challenges for Online Content Marketing? Search Engine Optimized content on blogs, web pages, articles, social media profiles. Your content on your web pages and blogs must be clear, focused, yet personable. Blog this on Blogger. Digg this! What are the three biggest challenges to marketing your business? How do I get clients ? Convert readers to buyers? -
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, SEPTEMBER 29, 2010 Social Media for the Boardroom They identified around 60 Million conversations (per year) across blogs, microblogs such as Twitter, discussion forums and social networks like Facebook and other enabling technologies such as YouTube, Vimeo and Flickr relating to Energy. Digg this! Many listening engines provide you with “streams” of data which is great. Tweet This! -
How to Choose a Social Media Listening Platform for B2B Marketing All listening platforms collect data from numerous online sources — news sites, blogs, and other Web sites. Digg this! Tags: Blogging Customer Support Facebook Interactive Marketing Social Media Social Networking Twitter In the last post we covered how to create a Social Media Lead Flow. This one is the real kicker. Tweet This! -
WRITING ON THE WEB | THURSDAY, SEPTEMBER 23, 2010 The B2B Manifesto: Trust Building Comes First As you create content for the Web, as you write your blog posts, do you embed trust factors? Blog this on Blogger. Digg this! How good is your “trust-building? I just read this term in a new digital release: The B2B Manifesto , just published by Velocity Partners in the UK. Think about it. awards. testimonials. But am I? -
ENGAGE | WEDNESDAY, JULY 13, 2011 This Blog Post May Not Be For You This is the lure of making the homepage of Digg. Image: gpaumier ] If you liked this, try: 5 Reasons You Won’t Read This Blog Post Want Infinite Blog Post Ideas? W e spend a lot of time wooing people to like us. Follow us on Twitter!” Like us on Facebook!” Maybe. This is the basis of the appeal of creating viral content. -
WRITING ON THE WEB | TUESDAY, NOVEMBER 2, 2010 Search Engine Results: 3 Tips for Savvy Bloggers I don’t know why it took me so long to learn this SEO stuff, but I DO know that I wouldn’t post one more blog post without using Scribe SEO Tool. Besides, blogs are naturally search engine friendly…Then I thought, oh heck, I trust Brian Clark, let’s give it a whirl and I can always unsubscribe after a month. -
IT'S ALL ABOUT REVENUE | TUESDAY, JULY 26, 2011 8 Rules For Running Online Display Ads With the advent of email marketing , video marketing, blogging and social media marketing, businesses have a myriad of affordable options to build audience and engagement. The Internet changed the value proposition of mass media marketing. But online displays ads still play a vital role in building a wider audience. Understand the context. -
WRITING ON THE WEB | TUESDAY, JULY 5, 2011 Are Your Content Readers Thinkers or Feelers? Have you ever read an e-newsletter or blog post and got a feeling of disappointment? If so, then you may be like me, a thought-processing person who wants facts and data when reading content online, an e-newsletter or blog post. My challenge to you: take a look at the last newsletter or blog post you wrote. Blog this on Blogger. -
INBLURBS | WEDNESDAY, JANUARY 19, 2011 4 Easy ways to make your brand more social There are so many business blogs regarding how to make your brand more social. 2 Do things responsibly: There are so many social networking sites such as, Facebook, Twitter, LinkedIn, Digg and StumbleUpon and many other. Here are some points that you have to keep into mind for it. So majority forgets that information in minutes. -
WRITING ON THE WEB | TUESDAY, JULY 6, 2010 Best Content Content Marketing Tool on the Planet? Here is a quick video I made this weekend with my Flip camcorder… It’s just a short one… let me know if I can help you with your business blog. What’s your biggest challenge with blogging, and content marketing? Blog this on Blogger. Digg this! Share this on Bebo. Add this link to Box.net. Buzz up! -
WRITING ON THE WEB | FRIDAY, AUGUST 13, 2010 Get Search Engine Optimized- Fast How do you know if your blog posts are optimized for search engines ? You go here , you sign up, you install it to your WordPress blog. You write a blog post, you fill in the information on the SEO plug in, you click the Scribe analyze button, wait a few seconds and get a review of how well your content will do with search engines. -
IT'S ALL ABOUT REVENUE | MONDAY, JUNE 20, 2011 The 7 B2B Sins of Social Media Ignorance Blogging, admittedly, is a bit more demanding, but “not having time” is still no excuse. Social Media B2B b2b marketing b2b social media blogging brand advocates Hoot Suite marketing ROI oneforty ROI social media marketing Stumble Upon TweetDeckHere’s what they are and how you can purge yourself of them. Pride. Sloth. Greed. Gluttony. -
WRITING ON THE WEB | TUESDAY, AUGUST 17, 2010 Content Marketing Tips: Seth Godin on Tim Burton Is your content marketing and blog writing as creative as possible? First of all, we know they are really creative because they produce a lot of unique products – films, books, and blog posts that grab our attention. His book blog is here. What can we learn from this for content marketing and blog writing? Publish. -
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, FEBRUARY 16, 2010 In B2B Marketing: Content is Media Digg this! Advertising Blogging Communications Inbound Marketing Lead Nurturing Social Media Social Networking Web 2.0For some reason there is a lot of confusion about the word Content lately. Back in the late 90s when the internet was just heating up we all heard alot about how “Content is King. Can you stick to it? -
WRITING ON THE WEB | TUESDAY, SEPTEMBER 7, 2010 Social Networking for Business: What’s Right for Yours? Blog this on Blogger. Digg this! Tags: Content Marketing Online Marketing Social Media Stuff Attracting Clients content marketing with blogs social media marketing (As I’m on vacation for a week, I’ve invited Sydni Craig-Hart to share social networking tips.). The big 3: Facebook , Twitter and LinkedIn. Tweet This! -
BIZNOLOGY | TUESDAY, JULY 10, 2012 Images are now mandatory in social media content If your goal is to be shared or read and you’re participating in social media in order to further your personal or corporate brand, then blog, tweet, Facebook, Tumbl, and Posterous without illustrating that content with a photo, chart, illustration, pull-quote, logo, portrait, or infographic at your own peril. It is really mesmerizing. -
Wandering Ink " Blog Archive " How to Prevent Another Leonardo da Vinci Earlier today, a friend and former teacher of mine made a post (private on another blog, and therefore unlinkable) to his students about the seven ideas featured in the book “How to Think Like Leonardo da Vinci , which reminded me about a post I had wanted to make for a long time. I’m linking this to my blog… Nice work! -
Wait a minute. It’s not about engagement after all! I’ve been invited to be a presenter on an upcoming B2B Blogging webinar (announcement forthcoming!) so I’ve been studying many company blogs that I regard as best practices. As an example, I would direct your attention to General Electric , a gold standard for corporate blogging. Digg this! Real guy. -
DELICIOUS B2BMARKETING | TUESDAY, JANUARY 4, 2011 Blog Marketing Tactics - 10 Tested, Proven Ideas I want to share a list of tactics and approaches I’ve used/experimented with at this blog to attract from 40,000-250,000 organic visitors monthly and more than 8,500 RSS/email readers. This is in the hopes of inspiring some new ideas to help your blog or your client’s blog. They found me, mostly through my blogs. -
WRITING ON THE WEB | WEDNESDAY, APRIL 13, 2011 Content Rules: Insight and Originality Attracts Clients Content marketing works: you can publish online content – blog posts, videos, webinars and web pages – that attracts clients to you. Chapman, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars and More that Engage Customers and Ignite Your business (John Wiley & Sons, Inc. Digg this! -
WRITING ON THE WEB | THURSDAY, OCTOBER 7, 2010 Content Marketing to a Caveman’s Brain How do you get them to stay and read your blog post, your web pages, your newsletter? Blog this on Blogger. Digg this! How do you gain the attention of readers? Your brain is 100,000 years old. You may not wake up in the Savannah of East Africa , grab your spear and walk miles to hunt prey for food. Our world, however, has. -
Did Mashable cross a line? What’s going on in most blogs today is not journalism. But with the dramatic decline of the traditional press, whatever we have left on blogs is going to become our de facto news of record. Digg this! Tags: Case studies Legal implications blogging ethics futurist Does that make a difference? Like Mashable. -
Do websites even matter any more? There have even been a flurry of blog posts from Jason Falls , Jay Baer and Debbie Weil debating whether your blog is now the true “hub of your marketing communication effort. Is that going to happen on your blog? Digg this! Tags: Internet marketing Marketing best practices Social Media Strategy blogging -
WRITING ON THE WEB | WEDNESDAY, AUGUST 25, 2010 Mental Skills Make Better Content Writers This is important when you’re writing on the Web , when your composing blog posts. read this post over at Seth’s Blog , and want to share it with you, it made me think about this. Blog this on Blogger. Digg this! Blog Content: Are you personal… or all business? It’s not neuroscience. -
Research shows fastest-growing businesses pile on to the social web For example, 8 percent of the Fortune 500 companies were blogging compared to 19 percent of the Inc. This difference accelerated in 2008 with 16 percent of the Fortune 500 blogging vs. 39 percent of the Inc. 44 percent of those without corporate blogs intend to have one. Digg this! companies. . Interesting! . Tweet This! -
WEBBIQUITY | FRIDAY, JANUARY 8, 2010 How to Write an Effective Business Blog Blogs are not a traditional marketing medium. Blogs written like extended brochures (in promotional language) don’t get read. blog is rather, a place to share useful content. Certainly you can promote your company and product in your blog, but this should be more in the form of sponsorship than selling language. -
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, JANUARY 28, 2010 Influencers vs Advocates in B2B Marketing Digg this! Tags: Blogging Buzz Marketing Communications Communities Inbound Marketing Interactive Marketing Media PR Social Media Twitter It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers. They are non partial and therefore they write about many firms. -
WRITING ON THE WEB | MONDAY, APRIL 25, 2011 What’s Missing in Content Marketing: Who and Why If you’re not writing real stories, your content – on your blog, in your newsletter, on your web pages – runs the risk of being boring. Or, as David Meerman Scott writes on his blog, people are still writing gobbledygook. Blog this on Blogger. Digg this! People are good at writing about what they know. -
WRITING ON THE WEB | FRIDAY, SEPTEMBER 17, 2010 3 Steps to Content Marketing with Blogs Do you know how to turn your blog into “ The best darn marketing tool on the Planet ? So many entrepreneurs and small business still struggle with knowing what to write about, how to write so it engages readers, and how blogs and social media all work together. Blog this on Blogger. Digg this! Can they? -
WRITING ON THE WEB | MONDAY, NOVEMBER 8, 2010 The Senior Brain: How to Market to Oldies but Goodies… Blog this on Blogger. Digg this! Neuroscientists Discover “WIIFM Center in Brain… Neuromarketing: This is your brain on advertising… Tags: Attracting Clients Content Marketing Online Marketing Online Persuasion blog content brain science content marketing with blogs neuromarketing Wake up, folks. -
Social media bloggers who hit it out of the park Once in a while you read a blog post and think, now that was great … this blogger REALLY hit it out of the park! Here we go … Kelli Schmith offers so many great posts on her Dig Deep Thinker blog but I found this one extraordinarily useful. Her blog Anthropology in Practice is on my daily reading list. Digg this! -
IT'S ALL ABOUT REVENUE | FRIDAY, JULY 8, 2011 What Your Business Needs To Know About Google+ Your brand, or even you, might not be able to jump on Google+ yet, but you can get a head start by embedding the +1 button on your websites and blogs. by Jesse Noyes | Tweet this Unless you’ve avoided the Internet over the past two weeks, you’ve probably heard about Google’s big play into the social web. That’s a modest assessment. You don’t. -
IT'S ALL ABOUT REVENUE | MONDAY, JULY 11, 2011 14 Sanity Saving Apps For Business Travelers Mark Schaefer , Author of the GROW blog. by Jesse Noyes | Tweet this If your job involves a lot of travel, you know how maddening it can be: the delayed flights, the missed connections, the inability to find a good cup of coffee in a foreign city. Ann Handley , Chief Content Officer at MarketingProfs. Twitter Mobile App. Ann Handley. TripIt. -
WRITING ON THE WEB | TUESDAY, OCTOBER 19, 2010 Brain Scans Reveal 3 Elements of “Buying Brain” Blog this on Blogger. Digg this! Tags: Attracting Clients Content Marketing On Writing Better Online Marketing Online Persuasion brain scans buying brain content marketing with blogs converting readers to clients neuromarketing persuasion Whether or not there is emotional ENGAGEMENT. Source: The Buying Brain , A.K. Tweet This! -
WRITING ON THE WEB | THURSDAY, OCTOBER 21, 2010 7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing Blog this on Blogger. Digg this! Tags: Attracting Clients Content Marketing On Writing Better Online Marketing Online Persuasion blog content brain science content marketing with blogs converting readers to clients neuromarketing persuasion persuasion triggers subconscious mind Writing for the Web billion in US alone. -
WRITING ON THE WEB | FRIDAY, JULY 15, 2011 Online Persuasion: How to Write to Create Desire Blog this on Blogger. Digg this! Attracting Clients Content Marketing How to.Tips Online Persuasion Pathway to Profits Writing Great Blog Content blog writing Online Marketing persuasion persuasion triggers Writing for the WebWhen writing online , how can you appeal to readers’ emotions on a business-oriented site? -
WRITING ON THE WEB | WEDNESDAY, SEPTEMBER 1, 2010 Content Marketing with Emotions: Write with Feeling Does your blog trigger emotional reactions ? Blog writers need to step away from their anonymous masks and get real, get emotional. My background in psychology has been essential in learning how to write effective content for a business blog. Blog this on Blogger. Digg this! Are you writing with feeling? Sadness. -
WRITING ON THE WEB | TUESDAY, OCTOBER 12, 2010 Writing Well: A Little More Authenticity, Please… You can read their blogs to discover for yourself how/why their writing resonates authentically. Blog this on Blogger. Digg this! If Your Blog Writing Stinks… Writing Better Content: An Emotional Pathway. Sure, marketing is vastly improved when it sounds authentic. Authenticity is a noun, not a verb. Tweet This! -
WRITING ON THE WEB | THURSDAY, AUGUST 5, 2010 Online Persuasion: Seeing Through the Eyes of Your Customers saw a great blog post the other day. Think about how the images you use on your blog posts can connect emotionally to your readers. Blog this on Blogger. Digg this! There’s an important shift in content marketing tactics that affects professionals who want to get found, get known and get clients online. Tweet This! -
BIZNOLOGY | TUESDAY, APRIL 9, 2013 Kiss your line-of-shame smack on its social media lips! Nothing you will do in your blog posts will ever be as humpy or as nast or as raunchy as all the people in your office have already possibly been when they clicked upload and your Harlem Shake video went live and possibly went quasi-viral. His latest episode features Julien Smith and this blog post is going to be completely derivative. -
WRITING ON THE WEB | MONDAY, JUNE 28, 2010 Why Use a WP Sales Page Template? If you’d like to know how to use a landing page template within your WP blogging platform, I suggest you read this page here, describing how the WP Sales Page template works: WP Sales Page … and yes, it’s an affiliate link because I love this product. Blog this on Blogger. Digg this! And I know others have too. -
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, FEBRUARY 11, 2010 Does Bit.ly convert for B2B Marketing – a case study Our plan was simple – to blog, tweet and post content leading up to the event that used only a single customize bit.ly Digg this! Tags: Blogging Communications Events Innovation Interactive Marketing Social Media Strategy Twitter Virtual Events The short answer – heck yeah! Tweet This! Share this on Facebook. | |