ClearVoice

JULY 12, 2023

Is writing blog headlines and fine-tuning them worth it? The Power of Blog Headlines Using powerful blog headlines will benefit you in many ways: You get more clicks. Inserting your target keywords in your headlines helps search engines understand what your blog post is about. How do you write a good headline for a blog?

Viral Marketing 52

Viral Marketing Urgency Marketing Keywords Traffic 52

Marketing Insider Group

SEPTEMBER 12, 2023

We can create reports, summaries, and basic blog posts in seconds. AI delves deep, segmenting and pinpointing specific audience groups based on their behavior, interests, and demographics. AI, with its predictive capabilities, determines the prime times to publish or promote content, based on when your audience is most active.

Marketing AI 274

Marketing AI Distribution Content Marketing Content 274

Sales Engine

OCTOBER 16, 2015

Content marketing uses the same skills and tactics as publishing a magazine—only the distribution methods, audience-building techniques, and analysis tools are different. But with everyone jumping on the content marketing bandwagon, it’s not enough to publish a blog or a white paper. Sometimes they get it wrong.

Content Marketing 120

Content Marketing Lead Ranking Content Marketing & Strategy 120

Marketing Insider Group

MARCH 24, 2021

In fact, even in the glory days of Madison Avenue, the most successful agencies published authentic content that informed and humanized even as it entertained. Instead of publishing self-promotional content on social media, share tips, how-tos, and advice. When your followers ask questions or comment on your posts, interact with them.

Brand Identity 356

Brand Identity Branding Advertising Agencies Content 356

ClearVoice

DECEMBER 26, 2018

If you kept up with the bevy of brilliant blog posts we published this year, then we’d venture to say you learned a lot. let us introduce you to 11 of this year’s top blog posts. 11 ClearVoice blog posts you loved in 2018 (and we’ll take them as hints for more). We’re not offended.),

Paid Search Agency 89

Paid Search Agency Customer Surveys Advertising Agencies Budget Programs 89

Marketing Insider Group

DECEMBER 20, 2021

I would venture to guess that this problem is largely due to the fact that brands focus so much on new content that they forget to assess what they’ve already published. If your business regularly publishes content but isn’t seeing results, a content audit is a good place to start in remedying the problem. This means everything.

Lead Scoring 342

Lead Scoring Lead Ranking Marketing Analytics Tools Content 342

ClearVoice

JUNE 13, 2022

For B2C marketing, a blog is a cost-effective and long-term lead generator for your business. With a B2C business blog , you can: Educate your customers. But how exactly do you write a great (or even good) B2C blog post? But how exactly do you write a great (or even good) B2C blog post? Build trust and authority.

Buyer Personas 52

Buyer Personas Top of Funnel Work Management Keywords 52

Marketing Insider Group

JULY 6, 2020

Treat LinkedIn as a way to generate leads, rather than just a place to publish content. Add buttons to your blog posts and other content to make it easy to share on LinkedIn too. If you’re running ads on LinkedIn, you can take a look at your business analytics to get detailed campaign demographics. Image source: [link].

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Anyword

MARCH 11, 2020

All publishers use their content in one way or another to keep their revenue generation engine running. But in order to grow substantially, publishers have to diversify their revenue streams and increase their stability. So what are some of the ways other publishers are using their content to bring a profit?

Paid Content 54

Paid Content Lead Ranking Cost Per Click Banner Ads 54

Marketing Insider Group

JUNE 9, 2020

You learn every time you publish and share. So I try to publish answers to those questions as often as I can. Not only do we publish content that solves these problems, but we also make a habit of listening – and responding to our customers on social media, on chat, on email – everywhere. You optimize over time.

Campaigns 307

Campaigns B2B Thought Leadership Content Marketing Advertising Agencies 307

Top Rank Marketing

NOVEMBER 24, 2023

MarketingCharts Influencer Pay Equity Guide The Association of National Advertisers (ANA), PR Council, and 4As have published a new guide to influencer marketing which has focused on achieving greater pay equity, with report data showing a pay gap of some 29 percent for black, indigenous, and other people of color (BIPOC) influencers.

B2B Marketing 92

B2B Marketing Budget Programs Spending B2B 92

Marketing Insider Group

MARCH 29, 2021

Look for market-relevant data, such as: Demographics: Who are the people who need your products in your new market? Content consumption behavior: Since you’ll need to publish your content where and when they’ll find it, it pays to look at which online – and offline – channels they prefer.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Martech Advisor

OCTOBER 10, 2019

Customers want what they want when they want it, and microtransactions provide that level of on-demand content, writes David Pokress, EVP Global Publishing, AdColony. Nearly everyone, regardless of demographics, values convenience. Duolingo CEO Luis von Ahn, from Blog post. Consumers are pressed for time.

Mobile Advertising 62

Mobile Advertising Ad Exchange Lead Ranking Custom Publishing 62

Top Rank Marketing

DECEMBER 29, 2023

B2B growth plan: perfecting partner ecosystem marketing 45 percent of B2B marketing decision-makers at typical B2B organizations have said that new or renewed ecosystem partners were their primary revenue source, as more B2B companies have moved towards broadening their partner ecosystems, according to newly-published Forrester Research data.

Paid Search Agency 108

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 108

Top Rank Marketing

SEPTEMBER 1, 2023

percent expansion in 2024 that would see spending topping the $1 trillion mark, according to newly-published forecast data. Nearly $964B Ad Spend Forecast, 5 Companies To Have A Major Impact Worldwide advertising spending is expected to expand by some 4.4 percent during 2023, reaching $963.5 billion, with an addition 8.2

Paid Content 111

Paid Content B2B Marketing B2B Planning 111

Scoop.it

MARCH 14, 2024

Image Source Because he published real before-and-after results (aka, information deemed helpful to the reader), it became an engaging post that got more likes than Kyle’s average Instagram posts and raised several questions about the brand’s pills, too. For example, consider Hims as an example.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Marketing Insider Group

MAY 15, 2023

Here are some key aspects you need to identify to develop an effect B2B digital marketing strategy : Demographics. This includes blog posts , eBooks, whitepapers, webinars, and more. The best way to level up your marketing game is to publish high quality content consistently. Pain Points. Content Marketing.

B2B Marketing 310

B2B Marketing B2B Buyer Personas Mobile Advertising 310

Choozle

MARCH 27, 2024

In this blog, we’ll explore the complexities of CTV advertising and outline strategies for advertisers to navigate this fragmented landscape successfully. Additionally, major CTV publishers and streamers often operate as walled gardens, prioritizing direct sales over transparency. The good news?

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

B2B Memes

MARCH 2, 2011

Beyond the “paid media” that advertising represents, they also have the “owned media” of their own blogs, Facebook pages, and twitter accounts, and the “earned media” of online word-of-mouth. We have talked about circulation numbers, demographic readership, readers per copy, and potential/actual ‘exposures’ to ads.

Word of Mouth 100

Word of Mouth Content Distribution Demographics 100

Top Rank Marketing

NOVEMBER 3, 2023

The post Elevate B2B Marketing News Weekly Roundup: B2B Buyer Trust Data, LinkedIn Tops 1 Billion Users, & Google’s $2B AI Investment appeared first on B2B Marketing Blog - TopRank®. Social Media Today U.S. advertising market recorded a rise in year-over-year ad spending, with a scant 0.1

Trust Marketing 110

Trust Marketing B2B Marketing Linkedin Advertising Agencies 110

Marketing Insider Group

AUGUST 12, 2020

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. Find your (brand) voice , and then align all your content – whatever the channels you publish it on – with one voice. Look at your existing social media audience, your blog subscribers, and your actual paid customers.

Social Media 325

Social Media Top of Funnel Social Marketing Marketing & Strategy 325

ClearVoice

MARCH 9, 2024

Content distribution is the strategy you apply to publishing, sharing, and promoting your content across multiple platforms and channels to ensure maximum reach and engagement. It’s not enough to hit “Publish.” and have limited — if any — control over the content being published. Working with influencers.

Distribution 52

Distribution Paid Content Content Planning 52

Anyword

MARCH 23, 2022

In this post, we will talk about how you can gauge whether the content you write is engaging your audience before you publish it. There are plenty of tools out there that help you measure how well your copywriting performs after it’s been published. ” And we won’t just stop at the blog post itself.

Copywriting 90

Copywriting Cost Per Click Tools Keywords 90

Marketing 261

MARCH 21, 2018

How To Create A Blog Style Guide. How do you make sure the quality of your blog posts—no matter who’s writing them—never wavers? A blog style guide, of course. A style guide sets standards for published work that often includes information on: the technical stuff, like. Anatomy of a Blog Style Guide.

Personalization 75

Personalization Guidelines Template Rules 75

Hubspot

JUNE 16, 2020

When I sit down to write a blog post, I stick to a routine that has some flexibility. If you're writing for the professional who is part of a large organization, how does your blog cater to their needs? Many marketers agree — blogging is an important part of their content strategy. Are you keeping your audience in mind?

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

SmartBug Media

NOVEMBER 6, 2018

Is business blogging a part of your financial institution’s marketing strategy? If the answer is no, keep reading to learn how blogging can help drive traffic to your website. The History of Blogging. The concept of blogging was introduced in 1994, when a college student wanted to publish his writing online.

Business Blogging 73

Business Blogging Traffic Organization Buyer Personas 73

33Across

OCTOBER 28, 2016

Social media platforms have become a driving force in publisher monetization. These platforms provide publishers with an opportunity to target a demographic and deliver specified content with precision. The post Social Media Platforms: 3 Tips on How Publishers can Win appeared first on 33Across. Let’s face it.

Social Media 48

Social Media Tips Media Demographics 48

Contently

FEBRUARY 21, 2023

The information you collect often determines the channels you publish on, the topics you write about, and your overarching narrative. In practice, this may mean publishing a social post or press release to address a common audience concern or hesitation about your brand.

Marketing AI 147

Marketing AI CMS Development Lead Ranking Process 147

SocialPilot

APRIL 22, 2024

So, when you create them, make sure you publish them at the best time to post the Reels on Instagram to get maximum visibility and engagement. The logic behind this is that the Instagram Reel algorithm favors recently published Reels over older ones. But it takes real effort to create engaging Reels.

Best Practices 105

Best Practices Ad Frequency Analytics Demographics 105

SocialPilot

FEBRUARY 19, 2024

Nowadays, from email copies, product descriptions, and creating social media posts using AI to detailed blog posts, AI-generated content is everywhere. To get to the crux of this conversation, this blog will shed light on the pros and cons of ai-generated content and how you can use AI to create your marketing assets.

Generation 98

Generation Psychographics Content User-Generated Content 98

SocialPilot

MARCH 11, 2024

In this blog, we’ll get into the crux of how AI is reshaping the influencer marketing landscape and discover which AI tools are the helping hand in this transformation. Personalize content: Influencers could provide personalized video messages or greetings for specific audiences or demographics. What is AI influencer marketing?

Marketing AI 76

Marketing AI Advertising Agencies Planning Work Management 76

Circle Studio

DECEMBER 28, 2017

As we wrap up another year, we turn our attention to the most popular posts published on our blog in 2017. These posts are representative of our blog’s mission to be the go-to resource for marketing information and best practices for both clients and prospects. 7 B2B Marketing Trends to Watch in 2018. Read Article.

B2B Thought Leadership 107

B2B Thought Leadership Advertising Agencies Demand Generation Agencies Thought Leadership 107

SocialPilot

JANUARY 21, 2024

However, the Facebook boost post feature also allows you to target audience based on specific demographics such as, age, gender, interests, and location. Be specific with demographics to avoid wasting resources on uninterested people. Try different demographics and note what works best.

Facebook 99

Facebook Allocation Budget Programs Ad Frequency 99

SocialPilot

DECEMBER 6, 2023

If you are a marketer or a brand looking to outrank competitors, you need to focus on content creation, publishing, brand voice, posting consistency, and performance monitoring, among other key elements. In this blog, let’s look at what makes for an ideal social media marketing checklist. Where should you start?

Paid Content 62

Paid Content Social Media Social Marketing Marketing & Strategy 62

Binary Demand

MARCH 1, 2024

Since marketing content is the main way potential customers find your company, as a B2B marketer, you always create blogs, ebooks, ad copy, and more. This data fuels the creation of hyper-targeted marketing materials, including landing pages, blog content, emails, and digital advertisements.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

Top Rank Marketing

SEPTEMBER 15, 2023

billion, according to newly-published forecast data. The post Elevate B2B Marketing News Weekly Roundup: Influencer Marketing’s Growing Importance & Adobe’s New AI appeared first on B2B Marketing Blog - TopRank®. percent in 2022, totaling $29.14 billion, and is expected to expand by a further 16.9

Marketing AI 106

Marketing AI B2B Marketing B2B Marketing Management 106

Top Rank Marketing

AUGUST 18, 2023

percent figure from the same period in 2022, while 2024 has been forecast as the year when B2B events will experience a full recover, according to newly-published report data. trillion, according to newly-published DEI report findings, and Marketing Dive recently took a look at some of the opportunities and challenges businesses are facing.

B2B Marketing 91

B2B Marketing Linkedin B2B Social Marketing 91