Contently

NOVEMBER 10, 2022

Keith Johnston, VP and research director serving CMO professionals at Forrester , notes the rise of data-driven communication: “We’re at the tipping point where we’re trying to decide what marketing really means in this era.” Schedule a demo for a consultation on your content measurement strategy today.

Lead Ranking 130

Lead Ranking Enterprise Management Lead Scoring Work Management 130

KoMarketing Associates

SEPTEMBER 10, 2019

Forrester expects B2B ecommerce in the just United States to reach $1.8 Even as of the close of 2018, Forrester says US B2B ecommerce had already exceeded $1.1 Forrester predicts B2B ecommerce will continue with a 10% compound annual growth rate (CAGR) for the next five years. trillion by 2023. billion online with U.S.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

Madison Logic

FEBRUARY 7, 2024

Forrester Research predicts that poorly personalized content will degrade the purchase experience for 70% of buyers over its failure to demonstrate an understanding of their business needs. According to Forrester, buyers aged 25-44 will make up three-fourths of business buying teams in 2024. Request a demo to learn how we can help.

Marketing AI 52

Marketing AI Work Management B2B Marketing Marketing Management 52

Vidyard

JANUARY 11, 2018

When Forrester asked whether they prefer video content, three generations responded in this fashion: Millennials: 71% Gen Xers: 58% Baby Boomers: 54% For millennials, video, be it live or asynchronous, is the next best thing to face-to-face. Greater Optimization Opportunities How much of your latest blog post did readers consume?

Video Marketing 129

Video Marketing Planning Content Marketing Click Rate 129

Metadata

FEBRUARY 14, 2024

Quick aside: Here’s how to build a complete customer journey To build an accurate customer journey, start with what you know about your customers’ pain points, challenges, and key events in their journey, like the frequent actions they take before requesting a demo. Book a demo today. Want to learn more about Metadata?

Lead Ranking 52

Lead Ranking Marketing Qualified Leads MQL Paid Search Agency 52

Vidyard

APRIL 8, 2021

Trend forecasting from analysts like Forrester views using video for sales moving from “test” to “invest” and an imperative part of any sales journey. Sales reps and account execs have fully embraced one-to-one video because of the ability to leverage it in prospecting, product demos, and follow-ups.

Advertising Benchmark 79

Advertising Benchmark Video Marketing Forrester Forecasting 79

Madison Logic

JANUARY 3, 2024

Forrester’s July 2023 Artificial Pulse Survey participants agree , ranking creating marketing content with genAI as the most important use case for AI over the next 12 months. Request a demo today to learn how you can leverage crucial buyer and customer data for your ABM initiatives and unlock new opportunities for growth.

Marketing AI 52

Marketing AI Account Based Marketing ABM Effectiveness 52

Marketing Interactions

NOVEMBER 29, 2021

Unless it’s a demo form—and sometimes not even then—filling out a form does not make someone a lead who is sales ready. Forrester finds that buyer interactions have increased to 27 (across both marketing and sales) from 17 only two years ago. Request a No-Pitch Consult” is a different mindset than “Book a Demo” or “Contact Sales.”.

B2B 62

B2B Work Management Marketing Management B2B Thought Leadership 62

NetLine

JUNE 21, 2022

This happens every day online; a user requests a piece of content only to be hounded by a company rep asking if we’d like to see a demo of their product. Of course, if a user comes to your site to request a demo or directly asks to speak with a company representative we encourage you to respond immediately. Committing to Lead Nurture.

Lead Nurturing 126

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 126

Sana Commerce

MARCH 4, 2022

According to one survey Forrester Consulting survey, the top barrier was back-office integration across channels — 44% of respondents cited this as a barrier. In one survey of B2B suppliers by Forrester Consulting, 87% said omnichannel investment will be crucial to serving customers. Get a demo. Sana can help. White paper.

Forrester 52

Forrester Barriers B2B Sales Work Management 52

Metadata

FEBRUARY 5, 2024

Blog posts targeting the same keywords. Case in point: Over 90% of respondents to a 2023 Forrester survey said they completely or somewhat trust peers in their industry. Schedule a demo today. (Psst…we’re talking about Jira.) Websites with the same buzzwords (supercharge, anyone?). Emails with nearly identical subject lines.

Paid Content 52

Paid Content Advertisements Advertising Peer-to-peer 52

Vidyard

JANUARY 11, 2018

When Forrester asked whether they prefer video content, three generations responded in this fashion: Millennials: 71%. How much of your latest blog post did readers consume? By 2025 they’ll account for 75 percent of the workforce (read: buyers) and they’re about to upend your marketing like a digital native hurricane.

Video Marketing 102

Video Marketing Planning Content Marketing Click Rate 102

DemandBase

JULY 16, 2020

Jesse Darsinos did an excellent job covering the basics of 1:1 sales outreach and humanizing the sales process for top prospects in his recent blog post. So for the purposes of this blog, we delve into creating a successful 1:few approach. If a picture is worth 1,000 words, we wonder how many a custom demo is worth.

Outreach 86

Outreach Enterprise Management DemandBase Buy 86

Mereo

JUNE 29, 2023

In fact, Forrester estimates that 65% of produced marketing assets go unused because they are irrelevant. Your buyers desire meaningful content that is shares keen insights and is backed by facts (statistics, client testimonials). On top of this, content marketing is notorious for consuming valuable resources.

Top of Funnel 36

Top of Funnel Content Marketing Case Studies Case Study 36

Vidyard

JANUARY 8, 2021

Modules within the course include: balancing synchronous and asynchronous communication to deliver a better customer experience, how to deliver engaging and impactful virtual demos and presentations, and advanced time management strategies for remote sellers, to name a few. Vidyard: Video for Remote Sales Training and SKO Kit.

Training 141

Training Top of Funnel Resources Work Management 141

Vidyard

APRIL 8, 2021

Trend forecasting from analysts like Forrester views using video for sales moving from “test” to “invest” and an imperative part of any sales journey. The Use of One-to-One Video Is on the Rise Sales reps and account execs have fully embraced one-to-one video because of the ability to leverage it in prospecting, product demos, and follow-ups.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Forrester Forecasting 65

SpotMe Blog

SEPTEMBER 21, 2021

For more information, speak to your SpotMe representative today or request a demo. com and Forrester Wave: B2B Marketing Events Management Solutions, Q1 2021. After all, a first impression goes a long way to establish a brand.”. SpotMe Express is available today as a generally available product.

Enterprise Management 52

Enterprise Management Webinar Metrics Marketing Management Marketing Automation Services 52

SpotMe Blog

OCTOBER 7, 2023

SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report and a Market Leader in Research In Action’s Vendor Selection Matrix Report – Marketing Event Management: The Top Global Vendors 2023. To see for yourself why SpotMe is the best medical conference app, request a free demo today.

Conference 52

Conference Enterprise Management Work Management Marketing Management 52

Hubspot

JULY 15, 2020

Account Engagement is a first-party measure of which accounts are engaging with a business through activities such as email clicks, digital advertising impressions, website visits, webinar registrations, physical events attendance, blog post reads, and online product demos. The resounding answer? Go digital.

Demand Generation 91

Demand Generation Account Based Marketing Ideal Customer Profiles ABM 91

Thinkers360

FEBRUARY 28, 2024

This comprehensive blog post, informed by insights from Thinkers360.com, Exclusive briefings and demos of your products or services that address their audience’s needs and challenges. Analyst Relations (AR) and B2B Influencer Relations programs work hand-in-hand as strategic arms, elevating your brand within your target market.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Full Circle Insights

OCTOBER 1, 2022

The Forrester B2B Revenue Waterfall provides a helpful context for analysis, and from a marketing perspective, effective campaigns are those that move targeted accounts through the opportunity funnel to the prioritized stage, where the sales handoff occurs. That’s why monitoring activation rates should be a top priority.

Account Based Marketing 52

Account Based Marketing ABM Sales Management Webinar Metrics 52

SpotMe Blog

JULY 21, 2023

1 SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. 3 Rainfocus Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. 4,776 reviews) #6 Splash Named a Contender in The Forrester Wave : B2B Event Management Technology, Q1 2023 report.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Madison Logic

OCTOBER 4, 2023

In the fifth and final article in our “Using Digital Channels with Precision” blog series, we’ll discuss why CTV is such an important emerging channel and how to best leverage it in your data-driven, multi-channel ABM approach. Request a demo today!

Multi-Channel 52

Multi-Channel Account Based Marketing ABM Advertising Channels 52

Vidyard

OCTOBER 8, 2020

This has led to the rise of the homepage video (often a nice explainer or promo) and the addition of videos to a variety of pages including product and service pages, about and career sections, landing pages, resource hubs, support centers, blogs, and more. Blog Videos 3.6 Recommended Video Type: Demo. Blog Videos.

Video Marketing 112

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 112

KEO Marketing

JULY 31, 2017

Forrester projects that the global tech market will grow 5% this year alone. Offer Interactive Trials and Demos : Offer a free trial or demo of your products and services and follow-up with content and marketing messages designed to facilitate the buyer’s journey. Do not create Flash websites or long videos/blog posts.

Paid Search Agency 48

Paid Search Agency Practices Companies B2B Thought Leadership 48

Vidyard

NOVEMBER 6, 2018

Runners-Up: Forrester, LeadIQ Honorable Mentions: KPA, Pipefy Combining personalized videos with experiential account-based marketing (ABM) campaigns—like the Sherlock Holmes themed video and campaign below! Those that re-engaged resulted in demos scheduled. Winner: Punch!

Video Marketing 117

Video Marketing Sales Cycle Work Management Marketing Proposals 117

Vidyard

OCTOBER 27, 2019

to share stories about your customers, and to inspire marketing-specific actions (things like demos, trials, subscriptions, and more). From brands, people prefer video content over emails, newsletters, social images, social videos, blog posts, and downloadable content (like PDFs), according to data from HubSpot.

Video Marketing 84

Video Marketing Dwell Work Management Marketing Management 84

Madison Logic

SEPTEMBER 21, 2023

While many marketers view it primarily as a tool for gaining new logos, insights from Forrester suggest a broader application. When used as part of a comprehensive data-driven, multi-channel account-based marketing (ABM) strategy, display ads are critical in reinforcing key messaging and delivering content to target accounts.

Display 52

Display Advertising Channels Account Based Marketing Advertisements 52

Vidyard

OCTOBER 27, 2019

to share stories about your customers, and to inspire marketing-specific actions (things like demos, trials, subscriptions, and more). Give the People What They Want From brands, people prefer video content over emails, newsletters, social images, social videos, blog posts, and downloadable content (like PDFs), according to data from HubSpot.

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

Albacross

NOVEMBER 4, 2021

Source: Forrester , 2021). Buyers are searching for your products before they come inbound – reading a blog post, downloading a white paper, and checking similar use cases online. Learning Intent: accounts who are doing research to learn more about the solutions or people who find your blog post interesting and helpful.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

BenchmarkONE

SEPTEMBER 16, 2021

If you’re confused about why you should invest time and effort into creating one, look at the following statistics: As per Forrester , customers prefer knowledge bases over all other self-service channels. Do you need to include product-driven demos and how-to videos, or will PDF-type documentation suffice?

Knowledge Base 78

Knowledge Base Tips FAQ Content 78

Madison Logic

NOVEMBER 30, 2023

What Happens When You Focus Too Much on Demand Many marketers recognize the power of a brand-building strategy, but demand activities still dominate their budgets and focus. Most organizations want to drive immediate growth, and brand efforts take longer and are harder to measure and demonstrate ROI.

Demand 52

Demand Brand Identity Branding Work Management 52

SpotMe Blog

MARCH 23, 2023

That’s why Forrester has released The Forrester Wave : B2B Event Management Technology, Q1 2023 report. Get the Forrester Wave : B2B Event Management Technology, Q1 2023 report for free now. Out of the 14 event management technology vendors, Forrester named only 4 of them a Leader, one of which we’re proud to say is SpotMe.

Enterprise Management 59

Enterprise Management Forrester Marketing Management B2B 59

Vidyard

JANUARY 8, 2021

Modules within the course include: balancing synchronous and asynchronous communication to deliver a better customer experience, how to deliver engaging and impactful virtual demos and presentations, and advanced time management strategies for remote sellers, to name a few.

Training 74

Training Top of Funnel Resources Work Management 74

Conversica

DECEMBER 18, 2020

According to a 2020 Forrester study commissioned by Adobe, 76% of surveyed B2B practitioners and 83% of surveyed B2C practitioners find customer expectations for more personalized and digital experiences are greater than ever before. Reach out to us to schedule a demo or watch our recent webinar.

Sales Qualified Leads 59

Sales Qualified Leads Lead Scoring Lead Ranking Webinar Metrics 59

ActiveDEMAND

OCTOBER 21, 2019

Guest Blog Post by Leadsbridge. Forrester’s research revealed that only 38% of marketers have a holistic view of how customers interact with digital content along their purchasing journey. Most businesses today have one unique problem. It is the inability to align their sales and marketing teams to work together as one unit.

Paid Content 47

Paid Content Work Management Marketing Automation Services Marketing Management 47

SpotMe Blog

JUNE 13, 2023

SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. To see SpotMe in action, request a demo now. SpotMe was named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023. Get your complimentary copy of the Forrester wave report now.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52