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Quotable Moments from Two ABM Podcasts with Jon Miller (CMO and CPO, Demandbase)

Engagio

Now also the Chief Marketing and Product Officer at Demandbase. Jon joined Demandbase in June 2020 with the acquisition of Engagio, an ABM SaaS company he co-founded. (And And before that he created and co-founded the popular marketing automation software Marketo. The Engagio and Demandbase merger. How he got here.

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Top Marketing Blogs You Should Be Reading

Kabbage

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year.

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Top Marketing Blogs You Should Be Reading

Kabbage

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year.

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Top Intent Data Providers Used by Marketers (and the Use Cases Behind Them)

SmartBug Media

As marketers, our job is to help our sales teams find high-quality leads. You may use outbound marketing to try and catch your audience’s attention, or you might use inbound marketing to attract leads to your website. These leads are perfect for your sales team because they’re already hot! Demandbase. What Is Intent Data?

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Top 10 B2B Marketing Influencers You Should Be Following on Twitter 

Launch Marketing

jonmiller Jon Miller Chief Marketing Officer, Demandbase . As a co-founder of Marketo, Jon now continues to share thought-provoking content on Twitter in his new role as Chief Marketing Officer at Demandbase. Jon shares all the latest trends and interesting articles from third-party sources.

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Crawl. Walk. Run. A Phased Approach to Developing an Account-Based Strategy

Engagio

Instead of diving headlong into account-based strategies – because diving head first into everything isn’t an approach for everyone – you can take things one step at a time, and that’s what this blog is about. With Demandbase One, this step is simple. Traditional Marketing and Sales technologies are lead-based.

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Performance Branding: why strategy and data must work together to drive pipeline

Velocity Partners

You know, Marketo and Engagio founder and CMO at Demandbase (and, it just so happens, serial Velocity client). The penalty of sugar rush The sugar rush leads dilemma is largely at fault here. Sales reps in most B2B tech firms ignore up to 70% of leads provided by marketing. That Jon Miller.