Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Martech

SEPTEMBER 20, 2023

Channel99, the B2B performance and marketing attribution service launched by Chris Golec, founder and former CEO of Demandbase, has announced a pixel-technology driven platform to give visibility into the B2B customer journey. ” 6sense and Demandbase may be more expensive, but performance might offset those higher costs. .

DemandBase 89

DemandBase Marketing Attribution Account Based Marketing B2B 89

Customer Experience Matrix

APRIL 1, 2009

I had a nice little chat with DemandBase two weeks ago. But it turns out that DemandBase has been inching its way up the value chain. Some time ago they released a free widget, DemandBase Stream, that shows the companies visiting your Web site in a news ticker on your computer desktop.

DemandBase 120

DemandBase Lead Scoring Lead Ranking Jigsaw 120

Martech

MAY 3, 2023

Email marketing is a powerful tool for nurturing leads. Leading readers down the marketing funnel naturally is crucial for creating a seamless user journey and boosting conversions. An active blog is one of the most favored ways to share content, with 79% of companies using it reporting a positive ROI ROI. No hard pitch.

Top of Funnel 89

Top of Funnel Lead Scoring Lead Ranking Marketing Automation Services 89

Only B2B

OCTOBER 13, 2021

We’ve all seen how difficult and time-consuming it can be to lead customers through your sales pipeline. Finding quality leads might feel like a never-ending task. A percentage of the leads you discover will always fall out of the pipeline along the way. Demandbase. In this case, intent data can be useful.

Intent Data 118

Intent Data Intent Enterprise Management Work Management 118

KoMarketing Associates

FEBRUARY 1, 2018

A survey conducted by Demandbase discovered that although 66 percent of agency-based marketers are already deploying ABM, 45 percent of their clients do not fully understand ABM. For insight into this challenge and other obstacles, we spoke to Kent Ragen, VP of Channel Sales at Demandbase. ABOUT KENT RAGEN.

Account Based Marketing 190

Account Based Marketing Advertising Agencies DemandBase Paid Search Agency 190

SmartBug Media

APRIL 4, 2022

As marketers, our job is to help our sales teams find high-quality leads. You may use outbound marketing to try and catch your audience’s attention, or you might use inbound marketing to attract leads to your website. These leads are perfect for your sales team because they’re already hot! Demandbase. What Is Intent Data?

Intent Data 98

Intent Data Intent DemandBase Account Based Marketing 98

Conversica

JANUARY 8, 2020

If context is key to unlocking new opportunities, then B2B sellers need to prioritize tools and methodologies that extract, leverage and prioritize context during conversations with leads. The Demand Unit Waterfall, developed by SiriusDecisions , is a lead management framework focused on Account-Based Marketing (ABM).

Marketing AI 81

Marketing AI Demand Sales Qualified Leads Ideal Customer Profiles 81

Launch Marketing

APRIL 20, 2022

jonmiller Jon Miller Chief Marketing Officer, Demandbase . As a co-founder of Marketo, Jon now continues to share thought-provoking content on Twitter in his new role as Chief Marketing Officer at Demandbase. Jon shares all the latest trends and interesting articles from third-party sources.

Twitter 118

Twitter B2B Marketing B2B Thought Leadership DemandBase 118

Engagio

AUGUST 11, 2023

This blog was written by Bob Samuels, Co-founder at TechConnectr to showcase a recent webinar featuring Demandbase CMO Jon Miller In the ever-evolving landscape of marketing, staying ahead of the curve is not just an advantage; it’s a necessity. ‘intent’ acknowledges this essential aspect of marketing.

Account Based Marketing 62

Account Based Marketing Marketing AI Webinar Metrics Marketing Strategy 62

Oktopost

DECEMBER 8, 2021

Justin currently leads social and influencer marketing for Demandbase. During that time he also founded a food and cooking blog that shared their experiences and invited friends to write as they explored their passion for cooking, including recipes, and tips. Catch all episodes here. Meet Justin Levy. Episode Summary.

DemandBase 109

DemandBase Advertising Agencies Transparency Social Media 109

DemandBase

AUGUST 21, 2020

In this blog post, I’ve created six tangible tips for companies looking to unify their Sales and Marketing teams. Intent is the new lead. Forget about top-of-funnel leads and start using stronger intent signals (e.g., Let’s dive in. 6 Tips for Unifying Sales and Marketing. Intent is simply a game-changer for B2B go-to-market.

Top of Funnel 116

Top of Funnel B2B Sales B2B Marketing DemandBase 116

DemandBase

MARCH 23, 2020

Maybe this will lead to a meeting to discuss how your products or services can help. At Demandbase, we have taken specific steps in the past few weeks to ensure sales and marketing teams are communicating effectively. But that’s a topic for another blog.) Either way, you are setting yourself up for success in the long term.

Work Management 129

Work Management Marketing Management B2B Marketing DemandBase 129

DemandBase

JULY 16, 2020

The Demandbase sales team has achieved considerably higher results from personalized outreach than with generic blasting. Jesse Darsinos did an excellent job covering the basics of 1:1 sales outreach and humanizing the sales process for top prospects in his recent blog post. Personalization: It’s Not Just Jargon. percent to 10 percent.

Outreach 86

Outreach Enterprise Management DemandBase Buy 86

DemandBase

MAY 15, 2020

We’ve also seen leading companies quickly execute campaigns that promote their contributions to fighting the epidemic. Demandbase Has the Answer. Check out the blog post Your Target Accounts are Working from Home? Demandbase Has the Answer. B2B advertising can reach employees who are working from home.

Budget Programs 98

Budget Programs Allocation Advertisements Advertising 98

Engagio

SEPTEMBER 20, 2021

Instead of diving headlong into account-based strategies – because diving head first into everything isn’t an approach for everyone – you can take things one step at a time, and that’s what this blog is about. With Demandbase One, this step is simple. Traditional Marketing and Sales technologies are lead-based.

DemandBase 71

DemandBase Lead Ranking Marketing & Strategy Lead Scoring 71

Engagio

JANUARY 12, 2021

While leads and opportunities are essential for B2B marketing metrics, they are insufficient to measure Account-Based Marketing. ABM occurs at every stage of the funnel , unlike lead-based metrics, which are overly focused on net-new business creation. Take each lead’s activity and identify which account he or she should be part of.

Account Based Marketing 112

Account Based Marketing ABM Lead Ranking Top of Funnel 112

DemandBase

NOVEMBER 20, 2019

Today I made one of the easiest, hardest, and most gratifying decisions in my 12-year career as founder and CEO of Demandbase. I am proud to share that seven-year veteran and chief revenue officer of Demandbase, Gabe Rogol, will take the helm and lead this next chapter in our growth. The First $100 Million. The Next Chapter.

Account Based Marketing 80

Account Based Marketing DemandBase Forrester ABM 80

DemandBase

MAY 14, 2020

But rest assured, fellow marketers, at Demandbase, we’ve been hard at work finding the answer to a summer bereft of your best-laid plans. Users can include blog articles, social media, videos, eBooks into a responsive interface with CTAs. Intent is the new lead. After all, so many activities are off the table. Summer concerts?

Account Based Marketing 98

Account Based Marketing ABM DemandBase Top of Funnel 98

Strategic-IC

DECEMBER 22, 2017

10 Account-Based Marketing Blogs to Kick Start 2018. This post explores how to develop a truly customer-centric strategy with inbound to ABM; where inbound works to generate relevant leads and create a nurture pool of opportunities, which you can then use to identify high-value, high propensity accounts for ABM.

Account Based Marketing 79

Account Based Marketing Planning ABM Marketing Budget Creation 79

DemandBase

MAY 28, 2020

Check out this blog from @Demandbase, which lists five types of data that strengthen marketing performance. Stop counting leads. Get laser-focused on bottom-of-the-funnel success metrics like marketing- and sales-qualified leads (MQLs and SQLs), opportunities, wins, and revenue. click to tweet. The post Spray and Pray?

Efficiency 71

Efficiency Account Based Marketing Sales Qualified Leads DemandBase 71

DemandBase

JULY 2, 2020

You may have heard that this summer Demandbase acquired Engagio. And we are thrilled that some talented folks from the Engagio marketing team have joined us here at Demandbase, so as a more powerful organization we’ll create even better content B2B marketers will enjoy. Just In Time for Summer. (An But enough of that.

DemandBase 122

DemandBase Work Management Marketing Management Account Based Marketing 122

Engagio

AUGUST 23, 2021

Thought leadership isn’t about cranking out more blog posts or pushing yet another generic webinar, hoping to generate more leads. The post It’s Not Just Demand Generation – It’s Brand Generation appeared first on Account-Based Marketing – Demandbase. Quality over quantity. True expert advice.

Demand Generation 149

Demand Generation Demand Generation B2B Thought Leadership 149

Engagio

JANUARY 20, 2024

The idea that we would make someone fill out a form to get a piece of content, have them check the boxes, then call that a lead is crazy. ” For more insights like these, check out Demandbase Central, our collection of the best resources on B2B go-to-market, including blogs, videos, ebooks, and podcasts.

Marketing AI 62

Marketing AI Lead Ranking Multi-Touch Attribution Conversion 62

Engagio

AUGUST 17, 2021

As the VP of Alliances and Business Development at InsideView, a Demandbase company, Heidi is in charge of managing InsideView’s OEM partnerships and strategic alliances. And to learn more, check out Heidi’s tips on how best to use sales intelligence in her ongoing Sales Secrets blog series. Today’s guest: Heidi Bamburg.

InsideView 71

InsideView DemandBase First-Mover Advantage B2B Thought Leadership 71

Engagio

JUNE 7, 2023

In this blog we’ll be touching on the highlights of their session. However, this approach often resulted in uninterested leads and poor conversion metrics. The post Growthbusters – Stop Wasting Your Advertising Budget On Irrelevant Audiences appeared first on Demandbase. Let’s get started. Want to learn more?

Advertisements 62

Advertisements Advertising DemandBase B2B Sales 62

DemandBase

JUNE 18, 2020

About the author: Jesse Darsinos is a sales professional at Demandbase with a focus on enterprise technology companies. He’s well-versed in the world of ABM and display advertising and has practiced demand generation and sales development at leading global and start-up tech organizations.

Process 90

Process DemandBase Account Based Marketing Wikipedia 90

Only B2B

FEBRUARY 6, 2024

And learning how to collect b2b intent data helps in generating more quality prospects and increase the chances of getting more qualified leads. Read on, this blog provides you with a step-by-step guide for increased sales and marketing ROI. This translates to higher lead quality, improved conversion rates, and maximized marketing ROI.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

NuSpark Consulting

DECEMBER 18, 2011

Long available within marketing automation, these programs complement sales and lead scoring efforts, by allowing you to capture intelligence and follow-up with firms visiting your digital destinations. Here I can see how people from CDW Computer Centers navigated my website or clicked on email links via my lead nurturing efforts.

Lead Generation 100

Lead Generation Reachforce Lead Scoring Lead Ranking 100

Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Engagio

JUNE 27, 2018

Every day, someone somewhere is publishing a mediocre blog post pertaining to ABM. Stephanie Thomas, Demandbase. Great companies are built with great people, and hiring the right person to lead your ABM can be the difference between success and failure. Look no further than your LinkedIn or Twitter feed for proof.

Account Based Marketing 54

Account Based Marketing ABM Sales Management Peer-to-peer 54

Top Rank Marketing

NOVEMBER 15, 2023

With the recent launch of our all-new 39-page 2023 B2B Influencer Marketing Report , there’s no better time to put these questions to some of the top B2B industry influencers, leading B2B marketers from major brands, and influencer marketing technology executives. LinkedIn is a TopRank Marketing client.

Work Management 121

Work Management Marketing Management B2B Marketing B2B 121

Velocity Partners

FEBRUARY 27, 2024

You know, Marketo and Engagio founder and CMO at Demandbase (and, it just so happens, serial Velocity client). The penalty of sugar rush The sugar rush leads dilemma is largely at fault here. Sales reps in most B2B tech firms ignore up to 70% of leads provided by marketing. That Jon Miller.

Sales Management 76

Sales Management Top of Funnel Work Management Brand Identity 76

Only B2B

JULY 14, 2023

In this blog, we will explore the role of AI in ABM, focusing on how it enhances personalization and improves efficiency. According to a study by Demandbase , 80% of marketing executives believe that AI enhances the effectiveness of ABM. Let’s dive into this exciting topic and uncover the potential of AI-powered ABM.

Account Based Marketing 62

Account Based Marketing Marketing AI ABM Efficiency 62

NuSpark Consulting

APRIL 13, 2012

Then Compuserve and Prodigy … You also had Thomas Register and mailing lists to find leads…. Nowadays there are hundreds and hundreds of online tools and platforms that assist us in generating, converting, and nurturing leads into sales. This area is one of the most crucial, but often misunderstood elements of lead generation.

Paid Content 100

Paid Content Top of Funnel Marketing Funnels Lead Generation 100

PathFactory

MAY 3, 2022

You may have seen the recent articles and blog posts. The second is a direct response blog post, “ Traditional B2B Sales is Dead, Long Live the UCE? ” Just look at the explosive growth of ABX-focused companies such as 6sense, Demandbase, and PathFactory. You’ve likely seen the social commentary shared across LinkedIn.

Ideal Customer Profiles 59

Ideal Customer Profiles B2B Sales Top of Funnel Account Based Marketing 59

Scoop.it

SEPTEMBER 14, 2023

Based on your research, you find that your competitor generates many of its leads through its recipe blog posts. You can also use marketing intelligence tools like BrandWatch, Tableau, and Demandbase to gather data on customer preferences and behavior. Here’s an example. Let’s say you’re a restaurant.

Churn Rate 86

Churn Rate SMB Marketing & Strategy DemandBase 86