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Social CRM: The Latest Evolution for Managing Customer Relationships

Adobe Experience Cloud Blog

“Social CRM isn’t just about bolting on a new plug-in to your system like a new air foil on your minivan, but instead a new way of doing business,” Jeremiah Owyang wrote in a recent blog post on his Web Strategy blog. Providing the option to pass back leads to marketing for further nurturing.

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True Social Selling

Adobe Experience Cloud Blog

Sales can access Jigsaw, Demandbase, & LinkedIn directly through the tools they are already using. Sales must learn to go through all their lead’s web activity and email activity to identify the best leads and to figure out when to make contact. . Sales must go to multiple websites to find contact information.

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