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Social CRM: The Latest Evolution for Managing Customer Relationships

Adobe Experience Cloud Blog

“Social CRM isn’t just about bolting on a new plug-in to your system like a new air foil on your minivan, but instead a new way of doing business,” Jeremiah Owyang wrote in a recent blog post on his Web Strategy blog. Accessing sites like Demandbase, LinkedIn and Jigsaw from the tools already in use.

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