A Primer on Website Visitor ID and Smart Form Technology for Lead Generation
NuSpark Consulting
DECEMBER 18, 2011
The tools make it easier to ID companies and prospects who work at those companies, by combining those IP lookups and visiting companies with data from various online contact databases and LinkedIn, therefore making it easier to contact the “who” rather than the “what.”. DemandBase has a similar structure. Here’s ReachForce.
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