Webbiquity

FEBRUARY 22, 2022

A recent survey from TopRank Marketing (summarized in The State of B2B Influencer Marketing here) found that the most common influencer activity among marketers was collaborating on content (87%) and that the most popular content types were blog posts (83%) and recorded video (67%). Record those presentations or panel discussions.

B2B Marketing 357

B2B Marketing Research Paid Search Agency Advertising Agencies 357

Customer Experience Matrix

FEBRUARY 21, 2014

Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions. Let’s start with DemandBase. Data in the DemandBase DMP comes from both DemandBase and clients. So much for the mechanics.

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DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

DemandBase

MARCH 17, 2020

This is why we’re excited to roll out Site Analytics, Self-Serve Targeting, and Demandbase Data Stream offerings. Demandbase has always been the leader in identifying the qualified account traffic to your site, and now, with Site Analytics, you have the ability to turn this data into actionable insights in new ways.

DemandBase 52

DemandBase Marketing AI Advertising Channels Enterprise Management 52

SWZD

APRIL 9, 2019

The sixth annual ABM Innovation Summit hosted by Demandbase kicked off with CEO and founder Chris Golec and CMO Peter Isaacson giving an entertaining opening Keynote address. One of the other things I noticed was the comfortable relationship the Demandbase executives appeared to have with the executives from Salesforce – the major sponsor.

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DemandBase Account Based Marketing ABM B2B Thought Leadership 48

Engagio

JULY 15, 2020

We are excited to announce that our blog has moved to a new home! As you undoubtedly know by now, Demandbase has acquired Engagio , and one of the implications is that the Engagio blog has moved to the Demandbase blog. Demandbase Has the Answer by Russell Martin. Your Target Accounts Are Working from Home?

Account Based Marketing 62

Account Based Marketing DemandBase Word of Mouth ABM 62

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Martech

SEPTEMBER 20, 2023

Channel99, the B2B performance and marketing attribution service launched by Chris Golec, founder and former CEO of Demandbase, has announced a pixel-technology driven platform to give visibility into the B2B customer journey. ” 6sense and Demandbase may be more expensive, but performance might offset those higher costs. .”

DemandBase 89

DemandBase Marketing Attribution Account Based Marketing B2B 89

Customer Experience Matrix

APRIL 1, 2009

I had a nice little chat with DemandBase two weeks ago. But it turns out that DemandBase has been inching its way up the value chain. Some time ago they released a free widget, DemandBase Stream, that shows the companies visiting your Web site in a news ticker on your computer desktop.

DemandBase 120

DemandBase Lead Scoring Lead Ranking Jigsaw 120

Engagio

FEBRUARY 15, 2024

We also asked Demandbase CEO Gabe Rogol the most important lessons that he learned from his journey from sales roles to CEO. If you want to hear more from Gabe, check out his blog on AI. The post AE to CEO: The Journey appeared first on Demandbase. The post AE to CEO: The Journey appeared first on Demandbase.

DemandBase 62

DemandBase Cost per Acquisition CPA Communities 62

Engagio

JANUARY 19, 2021

But if you’re a SaaS company like us at Demandbase, you’ll also want to consider a third type of information about your prospects: technographic data. There are a number of ways to leverage technographic data in Marketing and Sales efforts, but to keep this blog succinct, we’ll focus on the top four. What is technographic data?

Ideal Customer Profiles 133

Ideal Customer Profiles Demand Generation DemandBase Marketing AI 133

Engagio

MARCH 16, 2023

This blog dives into how to develop an action plan to help your organization leverage ABM to navigate an economic downturn. The post 5 B2B Business Leaders Offer Insights on Leveraging ABM to Survive a Downturn appeared first on Demandbase.

ABM 77

ABM Account Based Marketing DemandBase B2B 77

Engagio

MAY 8, 2023

This blog dives into what metrics B2B marketers should use when consumer advertising metrics just aren't working. The post Why Your B2B Attribution KPI Metrics Are (Probably) Wrong appeared first on Demandbase.

DemandBase 71

DemandBase B2B B2B Marketing Advertisements 71

Engagio

JULY 1, 2021

For more on the value of personalization, read my blog, Personalized Marketing Matters! A core feature within Demandbase One is Selectors. But with Demandbase Selectors, you are able to perform basic segmentation and advanced, cross-object segmentation. A closer look at Demandbase Selectors in advanced mode.

Demand Generation 93

Demand Generation Account Based Marketing ABM DemandBase 93

KoMarketing Associates

FEBRUARY 1, 2018

A survey conducted by Demandbase discovered that although 66 percent of agency-based marketers are already deploying ABM, 45 percent of their clients do not fully understand ABM. For insight into this challenge and other obstacles, we spoke to Kent Ragen, VP of Channel Sales at Demandbase. ABOUT KENT RAGEN.

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Account Based Marketing Advertising Agencies DemandBase Paid Search Agency 190

ANNUITAS

MAY 31, 2023

Ignite kicked off with a compelling keynote from Demandbase’s Jon Miller about how “the B2B playbook is dead.” By now, we’ve all heard how tools like ChatGPT can be used to create new content, such as blog posts, emails, and marketing materials. But two sessions really brought this new reality to the fore.

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B2B Marketing Marketing Analytics Tools B2B DemandBase 130

Engagio

AUGUST 11, 2023

This blog was written by Bob Samuels, Co-founder at TechConnectr to showcase a recent webinar featuring Demandbase CMO Jon Miller In the ever-evolving landscape of marketing, staying ahead of the curve is not just an advantage; it’s a necessity. We hope to see you there!

Account Based Marketing 62

Account Based Marketing Marketing AI Webinar Metrics Marketing & Strategy 62

Engagio

APRIL 11, 2023

In this blog, we go over some key points discussed in a recent webinar sponsored by Drift on the benefits of personalizing the digital experience. The post Ctrl-Alt-Del Your Old Ways: Transformation With Drift and State Street appeared first on Demandbase.

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DemandBase Webinar Metrics Personalization 62

Launch Marketing

APRIL 20, 2022

jonmiller Jon Miller Chief Marketing Officer, Demandbase . As a co-founder of Marketo, Jon now continues to share thought-provoking content on Twitter in his new role as Chief Marketing Officer at Demandbase. Jon shares all the latest trends and interesting articles from third-party sources.

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Twitter B2B Marketing B2B Thought Leadership DemandBase 118

SmartBug Media

APRIL 4, 2022

This means that when those potential customers search, you can make sure they find you with marketing activities such as an FAQ section on your website, a blog post, a white paper, or an in-depth video for complex explanations. Demandbase. Read on for more ways you can use intent data as a marketer. Read the full case study.

Intent Data 98

Intent Data Intent DemandBase Account Based Marketing 98

Engagio

MARCH 23, 2023

In this blog, we've teamed up with CHEQ to discuss how the fake web can impact ABM and what you can do. The post How the Fake Web Impacts ABM appeared first on Demandbase. The fake web can stand in the way of even the most intelligent strategy.

Account Based Marketing 62

Account Based Marketing ABM DemandBase 62

Only B2B

OCTOBER 13, 2021

Demandbase. Demandbase’s complete Marketing Solution assists marketing and sales teams in collaborating, sharing knowledge, and experiencing growth. Demandbase clients may win better sales quicker by integrating these products into one simple solution. This shortens the time it takes to locate suitable consumers.

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Intent Data Intent Enterprise Management Work Management 118

Oktopost

DECEMBER 8, 2021

Justin currently leads social and influencer marketing for Demandbase. During that time he also founded a food and cooking blog that shared their experiences and invited friends to write as they explored their passion for cooking, including recipes, and tips. Watch the recording: Want to hear more from renowned marketing leaders?

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DemandBase Advertising Agencies Transparency Social Media 109

Conversica

JANUARY 8, 2020

Technology is really the key to making your Marketing and Sales efforts more effective across the Waterfall,” writes Peter Isaacson, Chief Marketing Officer at Demandbase, in MarTech Today. While you’re at it, explore the Conversica blog to understand how a Conversica Sales AI Assistant can Optimize Your Touch Cycle Plan.

Marketing AI 81

Marketing AI Demand Sales Qualified Leads Ideal Customer Profiles 81

Engagio

FEBRUARY 15, 2023

In this blog, Vertical IQ President David Buffaloe, dives into B2B industry intelligence and how it can give sales the clues they need to close a case(aka a deal). The post Crack the Case for B2B Sales By Using Industry Intelligence appeared first on Demandbase.

B2B Sales 62

B2B Sales DemandBase B2B Verticals 62

DemandBase

MAY 15, 2020

Demandbase Has the Answer. Check out the blog post Your Target Accounts are Working from Home? Demandbase Has the Answer. The post The #Fakenews About Advertising Budgets appeared first on Account-Based Marketing – Demandbase. Let’s use B2B in authentic and meaningful ways.

Budget Programs 98

Budget Programs Allocation Advertisements Advertising 98

DemandBase

AUGUST 21, 2020

In this blog post, I’ve created six tangible tips for companies looking to unify their Sales and Marketing teams. The Demandbase team has achieved considerably higher results from personalized outreach than with generic blasting. Let’s dive in. 6 Tips for Unifying Sales and Marketing. Intent is the new lead. percent to 10 percent.

Top of Funnel 116

Top of Funnel B2B Sales B2B Marketing DemandBase 116

DemandBase

JULY 16, 2020

The Demandbase sales team has achieved considerably higher results from personalized outreach than with generic blasting. Jesse Darsinos did an excellent job covering the basics of 1:1 sales outreach and humanizing the sales process for top prospects in his recent blog post. Personalization: It’s Not Just Jargon. percent to 10 percent.

Outreach 86

Outreach Enterprise Management DemandBase Buy 86

DemandBase

MARCH 23, 2020

At Demandbase, we have taken specific steps in the past few weeks to ensure sales and marketing teams are communicating effectively. At Demandbase, we’ll be offering our online ABM certification courses free of charge – just use code CAREERGOALS at the registration page. But that’s a topic for another blog.)

Work Management 129

Work Management Marketing Management B2B Marketing DemandBase 129

DemandBase

NOVEMBER 20, 2019

Today I made one of the easiest, hardest, and most gratifying decisions in my 12-year career as founder and CEO of Demandbase. I am proud to share that seven-year veteran and chief revenue officer of Demandbase, Gabe Rogol, will take the helm and lead this next chapter in our growth. The First $100 Million. The First $100 Million.

DemandBase 80

DemandBase Account Based Marketing Forrester ABM 80

Engagio

SEPTEMBER 20, 2021

Instead of diving headlong into account-based strategies – because diving head first into everything isn’t an approach for everyone – you can take things one step at a time, and that’s what this blog is about. With Demandbase One, this step is simple. With Demandbase One you can turn your data into action, automatically.

DemandBase 71

DemandBase Lead Ranking Marketing & Strategy Lead Scoring 71

DemandBase

MAY 14, 2020

But rest assured, fellow marketers, at Demandbase, we’ve been hard at work finding the answer to a summer bereft of your best-laid plans. Users can include blog articles, social media, videos, eBooks into a responsive interface with CTAs. It’s the ABM Innovation Tour or Bust appeared first on Account-Based Marketing – Demandbase.

Account Based Marketing 98

Account Based Marketing ABM DemandBase Top of Funnel 98

Drew Neisser

APRIL 21, 2023

Tune in to today’s episode with the expert marketing execs Jon Miller of Demandbase and Allyson Havener of TrustRadius as we examine the implications of these notable trends and what marketers can do about it. B2B buying trends are changing and the old marketing playbook isn’t working anymore. What does this mean for your marketing strategy?

Buy 52

Buy Trends DemandBase B2B 52

DemandBase

APRIL 29, 2020

Like other companies, the Demandbase marketing team has gone from weekly in-person meetings in Journey, our main conference room, to entirely virtual Zoom-fests. For example, in his excellent blog post, Russell Martin shows how B2B identification of target accounts who are working form home can still be highly effective.

B2B Marketing 86

B2B Marketing Account Based Marketing DemandBase Planning 86

DemandBase

JULY 2, 2020

You may have heard that this summer Demandbase acquired Engagio. And we are thrilled that some talented folks from the Engagio marketing team have joined us here at Demandbase, so as a more powerful organization we’ll create even better content B2B marketers will enjoy. Just In Time for Summer. (An But enough of that.

DemandBase 122

DemandBase Work Management Marketing Management Account Based Marketing 122

Strategic-IC

DECEMBER 22, 2017

10 Account-Based Marketing Blogs to Kick Start 2018. This exclusive webinar, with ABM experts Strategic IC and Demandbase is designed to address those challenges. Considering or continuing an Account-Based Marketing strategy in 2018? Here are 10 ABM posts we published in 2017 to kick start your year.

Account Based Marketing 79

Account Based Marketing Planning ABM Marketing Budget Creation 79

Engagio

JANUARY 12, 2021

You can manually do a simple match on email domain or automate it with technology like Demandbase that uses more sophisticated methods for lead-to-account matching. At Demandbase, we think that account-level engagement is a better indicator of potential buying activity than individual lead scores. Match activities to accounts.

Account Based Marketing 112

Account Based Marketing ABM Lead Ranking Top of Funnel 112