Customer Experience Matrix

AUGUST 21, 2009

.* The new offering is designed to support all stages of interactive marketing, starting with traffic generation from paid search, Web banner ads and blogging, and continuing with visitor behavior tracking, landing pages and forms, interactive dialogs, multi-step email campaigns, lead scoring and CRM integration.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Paid Search Agency 120

Webbiquity

JULY 12, 2016

Options range from fairly simple, moderately priced systems targeted at midmarket companies to sophisticated suites for enterprise users. Which means that it takes inbound from many angles – it’s not just your social that brings in people, there are landing pages with helpful information, blog posts, newsletters, etc.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

The Point

SEPTEMBER 6, 2011

All this presents real challenges for both demand generation and lead management. First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com. Next, iDirect sought out a partner to provide strategic counsel and advice on best practices.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

Customer Experience Matrix

DECEMBER 2, 2010

The company began with search engine optimization to attract traffic, and added landing pages, blogging, Web hosting, lead scoring, and Salesforce.com integration. It is now working on more robust outbound email, support for mobile Web pages, and APIs foroutside developers to create add-on applications.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Hubspot Demand Generation Agencies 120

Customer Experience Matrix

FEBRUARY 13, 2014

Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Salesforce.com Pardot. The Venture Beat slide lists some; we report on a good number of them in the VEST; and I''ve written about others on this blog.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

The Point

NOVEMBER 16, 2011

Regardless of who’s in the driver’s seat, however, there’s absolutely no reason, no excuse, for a company’s social media efforts not to be generating leads, and lots of them. For example, take this blog our agency designed more than a year ago for Navicure , a leading online medical claims clearinghouse. Good luck with that.

Social Media 100

Social Media Demand Generation Agencies Media Leads 100

Customer Experience Matrix

FEBRUARY 9, 2012

The case was made yet again this week in an excellent blog post by Joby Blume, describing his former company’s struggles with marketing automation. (Be Howard Sewell of Spear Marketing Group made a similar point on his own blog. Definitely take a look if you’re in that market for that sort of product. Be sure to read the comments).

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Adobe Experience Cloud Blog

AUGUST 31, 2011

by Jen Howard Events are a vital component of demand generation and brand reinforcement platforms and represent a huge slice of total B2B marketing spend. In order to correctly target our database, we leverage our events functionality to segment based on various demographic and behavioral information.

Marketo 48

Marketo Marketing Management Event Marketing Software 48

Adobe Experience Cloud Blog

JANUARY 2, 2014

Web Team – Landing page/form creation for our multiple language websites (one full-time employee). Spear Marketing is a full-service, B2B agency specializing in creative, strategic demand generation and lead nurturing. One demand generation manager (lifecycle strategy/content/campaigns).

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 48

Adobe Experience Cloud Blog

JANUARY 2, 2014

Web Team – Landing page/form creation for our multiple language websites. (1 Spear Marketing is a full-service, B2B agency specializing in creative, strategic demand generation and lead nurturing. One Demand Generation Manager (Lifecycle Strategy/Content/Campaigns). 1 full-time employee).

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 48

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

Interested in demand generation best practices and Napa Valley wineries? Video has become a demand generation strategy your business cannot afford to ignore, and effective B2B marketers match video content to reflect the interest levels of their audience. Place landing pages before offering your in-depth videos.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Hubspot

APRIL 21, 2014

Last year Freeman’s employer, a telecom company called ShoreTel , moved from Eloqua to HubSpot, and it fell to Freeman, the head of demand generation at ShoreTel, to oversee the project. “Because it’s a moving target, I set up an auto download or auto data export that ran daily,” Freeman says.

Marketing Automation Services 28

Marketing Automation Services Planning Marketing Automation Automation 28

Customer Experience Matrix

MARCH 25, 2009

If you look at the Web site of Act-On Software , you’ll see a typical set of demand generation features: email marketing, demand generation (equated with landing pages and forms), lead nurturing, Website visitor tracking, channel (partner) marketing, and lead scoring. I’ll come back to the database later.

Act-On 120

Act-On Demand Generation Work Management Marketing Management 120

Customer Experience Matrix

DECEMBER 13, 2008

To provide a meaningful and consistent comparison of usability across demand generation vendors, you could: 1. Develop a specific package for each scenario, with both a task list and standard materials such as a list of users to set up, data elements to capture, email contents to produce, campaign logic, etc.

Demand Generation 120

Demand Generation Work Management Demand Marketing Management 120

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.)

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. Note: this post was originally published on the WebMarketCentral blog in September 2009. Share this on del.icio.us. Post this on Diigo.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Microsite Salesforce.com 100

The Mx Group

AUGUST 1, 2018

With Marketo you can centralize all your digital marketing campaign emails, landing pages and other marketing materials. Marketo’s blog provides a wealth of information on marketing automation topics, tips and trends. Demand Gen Report. SiriusDecisions. CMI is a one-stop shop to help you create better marketing content.

Resources 79

Resources B2B Marketing Marketing Automation Services B2B Thought Leadership 79

Customer Experience Matrix

SEPTEMBER 23, 2010

Summary: Vendors who target small businesses include provide functions beyond traditional marketing automation. This helps business owners who need to generate revenue as efficiently as possible. Vendors like NetSuite do offer such products, but they’re not targeted at very small businesses.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Management Marketing Automation 120

Vidyard

DECEMBER 5, 2017

With Vidyard, we’re able to understand exactly how our videos are performing and pass individual prospect engagement data to Hubspot and Salesforce.com so high value leads are identified and immediately routed to sales”, says Tarah Cammett, Vice President of Marketing at VoltDB. Best of all, the Vidyard team made it fast and easy.”

Marketing Qualified Leads 62

Marketing Qualified Leads Video Marketing Sales Qualified Leads Lead Scoring 62

Vidyard

DECEMBER 5, 2017

With Vidyard, we’re able to understand exactly how our videos are performing and pass individual prospect engagement data to Hubspot and Salesforce.com so high value leads are identified and immediately routed to sales”, says Tarah Cammett, Vice President of Marketing at VoltDB. Blog Post: [link]. About Vidyard.

Marketing Qualified Leads 54

Marketing Qualified Leads Video Marketing Sales Qualified Leads Lead Scoring 54

Vidyard

DECEMBER 5, 2017

With Vidyard, we’re able to understand exactly how our videos are performing and pass individual prospect engagement data to Hubspot and Salesforce.com so high value leads are identified and immediately routed to sales”, says Tarah Cammett, Vice President of Marketing at VoltDB. Best of all, the Vidyard team made it fast and easy.”

Marketing Qualified Leads 50

Marketing Qualified Leads Video Marketing Sales Qualified Leads Lead Scoring 50

Rev

NOVEMBER 20, 2018

Again, the list goes on and on. Resources include blogs, webinars, books, podcasts, videos, infographics, marketing events, and so on. That is, 96.96% of the visitors to your landing page leave without telling you who they are. What if targeting could more precisely identify these situations?

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

MLT Creative

MAY 26, 2010

As I look back on my first blog series, I must say: I picked quite the subject to tackle. Until next time, here are five more marketing automation vendors: Loop Fuse Loop Fuse's secret weapon is OneView, the only on-demand sales and marketing automation solution for companies that brings sales and marketing together to form one giant team.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Rev

NOVEMBER 20, 2018

Again, the list goes on and on. Resources include blogs, webinars, books, podcasts, videos, infographics, marketing events, and so on. That is, 96.96% of the visitors to your landing page leave without telling you who they are. What if targeting could more precisely identify these situations?

Marketing AI 68

Marketing AI Paid Content Paid Search Agency Allocation 68

Online Marketing Institute

JULY 31, 2009

problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand. My point: B2B marketers are looking elsewhere for help generating demand. The good news?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Online Marketing Institute

MARCH 13, 2011

Home How it works Solutions Customers Company Free Trial Blog Get updates via email: What is ReadyContacts? ReadyContacts is a provider of role-based contact lists for targeted demand generation campaigns. See how it works with our Free Trial program. Most popular posts Do You Have CallerID For Your Website?

Sales Qualified Leads 40

Sales Qualified Leads ReadyContacts High Quality Lead netFactor 40

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

Traffic numbers may have been down in August, but the quality of blog posts certainly wasn’t. It’s a useful and dangerous tool to seamlessly forward visitors and search engine spiders to a new URL for one of several reasons including if a website needed to change its domain or a time sensitive page like a contest.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40