The Rise of the Marketing Technologist Part 3: People, Process, Content and then Technology
ANNUITAS
MARCH 18, 2014
I was sitting in some client meetings recently going over their Demand Generation Strategy, and something struck me as out of the ordinary…but in a good way. Moving from tactics-based marketing to strategic Demand Generation will most likely require the development of a new skill set within your team. Step One: People.
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