The Point

APRIL 19, 2017

The best demand generation campaigns start with content that your prospects want. The best demand generation content does more than attract a crowd; it generates engagement from, and dialogue with, prospects who at the very least have the specific pain or problem that your product or solution can solve.

Top of Funnel 214

Top of Funnel Demand Generation Agencies Demand Generation Paper 214

The Point

OCTOBER 31, 2012

If you’ve ever wondered how to turn a boring corporate blog into a vibrant, engaging lead generation machine, here’s your opportunity. From Your Blog: 10 Tips for Higher Blog ROI.” In just 18 minutes, you’ll learn: • How to leverage your blog for lead nurturing and customer marketing …. •

Lead Ranking 100

Lead Ranking Lead Scoring Leads Lead 100

The Point

MARCH 16, 2011

In part 3 of my podcast with Steve Farnsworth of Jolt Social Media, we discuss the role of blogs in the lead generation landscape, and the simple steps companies can take to convert their blogs from PR dumping grounds to a key part of their demand generation engine.

Generation 100

Generation Leads Lead Marketing Qualified Leads 100

The Point

APRIL 21, 2010

How do you reinvent a company blog in a way that does more than simply provide a platform for thought leadership? Like many companies, Navicure’s corporate blog had evolved organically over time, and the marketing team was looking to leverage social media for more than just PR value. The results have been startling.

Demand Generation Agencies 100

Demand Generation Agencies Sales Leads Paid Search Agency Work Management 100

The Point

SEPTEMBER 30, 2022

Can PESO do the same for demand generation ? Examples in a demand generation context include social media advertising, display advertising, or sponsored content. Earned Media generates engagement through activities that are not paid placements. The #PESO Model & Your Demand Generation Strategy Click To Tweet.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Demand Webinar Metrics 130

The Point

SEPTEMBER 28, 2009

If your blog post showed up in a Google listing, would someone click on it? Tags: B2B Marketing Blogs Social Media blog marketing lead generation b2b demand generation b2b lead generation Demand Generation. Forget nuance.

Demand Generation 100

Demand Generation Leads Lead Marketing Qualified Leads 100

The Point

MAY 27, 2014

B2B Marketing Copywriting Creative Demand Generation direct marketing email marketing lead generation assumptive close assumptive close technique b2b copywriting b2b copywriting tips email copywriting tips' Just don’t assume he or she already believes your product is the answer. To download your free copy, click here.

Copywriting 100

Copywriting B2B Demand Generation Agencies Demand Generation 100

The Point

NOVEMBER 14, 2014

Research firm Software Advice have released their 2014 B2B Demand Generation Benchmark Report , a handy reference for anyone planning 2015 marketing spend. Based on responses from more than 200 BtoB marketing professionals, it provides useful insight on the types of demand gen programs and content that are trending in the marketplace.

Trade Show 100

Trade Show Demand Generation Agencies BtoB Lead Ranking 100

The Point

MAY 30, 2014

Over at the IDC Technology Marketing Blog , analyst Sam Melnick posted an article recently with the intriguing title: “Are Ad Agencies Keeping Pace with the Marketing’s (sic) Massive Digital Uptake? Helping clients achieve closed-loop demand generation. Hint: Maybe Not)”. However, that doesn’t mean creativity doesn’t have value.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 100

The Point

DECEMBER 16, 2013

In fact, I’ll make almost the exact opposite prediction: “By 2015, the percentage of B2B leads that arrive via corporate Websites will shrink dramatically as marketers maintain multiple, distinct online channels that are optimized for demand generation.”. But effective to the point that they generate 71% of all sales leads?

Demand Generation Agencies 100

Demand Generation Agencies B2B Sales Sales Leads Microsite 100

The Point

AUGUST 29, 2017

Just as with integrated demand generation programs , a combination of different channels, deployed in a prescribed sequence, is more likely to bring about success compared to relying on one channel alone (for example, email). “Ghost call” – dial the prospect twice without leaving a voicemail if no answer. Send a text message.

Touchpoints 228

Touchpoints Account Based Marketing ABM Ideal Customer Profiles 228

The Point

SEPTEMBER 9, 2014

A quick Web search yields dozens of blog posts and articles on the topic, many quoting the same source, a Doctor Jeffrey Lant and his “Rule of Seven,” a rule that states: “You must contact your buyers a minimum of seven times in an 18-month period for them to remember you.”. Or it could take months.

Demand Generation Agencies 100

Demand Generation Agencies Validation Demand Generation Rules 100

The Point

JANUARY 24, 2017

Even in this digital age, trade shows are still a core part of many B2B marketers’ 2017 demand generation plans. Generating maximum return from that investment, however, requires careful planning, and close attention to both pre-show and post-show communications strategy.

Trade Show 100

Trade Show Traffic Demand Creativity 100

The Point

JANUARY 27, 2010

If this is your first visit to the blog, welcome. If you’re a regular reader of my old blog, you may be asking (literally): What’s The Point? Here’s the news: the blog has moved to a new location and re-launched with a new name because I’ve also moved, to a new agency: Spear Marketing Group. Regards, Howard.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Demand Generation Work Management 100

The Point

JUNE 5, 2018

Read more about the survey results on Lori’s blog.). What do you think that says, if anything, about where most marketers stand in their adoption of ABM as a demand generation strategy? HJS: What did you find the most surprising finding from the survey? LDW: Overall, the scores were quite low. for lead management to 3.35

Lead Ranking 194

Lead Ranking Forrester Lead Scoring Paid Search Agency 194

The Point

JUNE 27, 2012

For today’s B2B marketer, content is the fuel that feeds the demand generation engine. But when lead generation, lead nurturing , customer marketing and social media programs all require a constant feeding of new, compelling content, what do you do when the pace of new programs outstrips your ability to generate that content?

Campaigns 100

Campaigns Peer-to-peer Lead Nurturing Paper 100

The Point

JANUARY 21, 2014

We’re getting ready for a second broadcast and after reading one of your recent blog posts, I can already think of at least one thing that we could do better. I received an email recently from Kevin Payne, Senior Director of Field Marketing at customer service software provider [24]7. What would you change?”.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Campaigns Marketo 100

The Point

AUGUST 11, 2015

These days it seems to me that you can’t read a marketing blog, attend a marketing conference, listen to a marketing podcast, without hearing someone drone on about the customer journey. Look, I’m all for the general notion of our marketing being more targeted, personalized, and relevant. Well, not so fast. We have no clue.

Sales Cycle 100

Sales Cycle Demand Generation Lead Nurturing Aggregators 100

The Point

OCTOBER 14, 2010

The clients we work with are concerned with more basic, day-to-day issues: enhancing sales productivity, converting more inquiries to sales-ready leads (or trial users to paying customers), better leveraging their marketing database, and increasing demand generation ROI. I’m just not sure the rest of us are quite there yet.

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

The Point

OCTOBER 8, 2009

Except awareness and thought leadership represent only a fraction of the potential return from social media, and in fact (I would argue) place well behind the windfall that social media makes possible in the areas of lead generation and lead nurturing. use targeted, insightful content to attract and engage with qualified prospects.

Demand Generation Agencies 100

Demand Generation Agencies PR Social Media Paid Search Agency 100

The Point

SEPTEMBER 20, 2010

Improve your blog. Does your corporate blog contribute to overall marketing ROI in a measurable way? A blog should be the centerpiece of your social media strategy. First, it should be generating sales leads. Let’s do a Q4 campaign targeting the financial services industry.”. Here are some ideas to consider: 1.

Marketing Budget Creation 100

Marketing Budget Creation Marketing Budget Paid Content Budget Programs 100

The Point

JANUARY 30, 2018

In “ The Startup’s Guide to Demand Generation: From Your First 10 Customers to Your Next 1,000 ,” the two authors cover everything from when to make the first marketing hire, to what marketing technologies to buy first, to how best to leverage marketing data. Brand may not matter, but message does. Good Content is Your Secret Weapon.

Demand Generation Agencies 168

Demand Generation Agencies Demand Generation Demand Generation 168

The Point

APRIL 8, 2010

When I went to my favorite e-newsletters, blogs, and online periodicals to change my email address, I discovered in most cases that I had no such option. There is one simple technique, however, that can reduce the turnover. I was reminded of this lately when I changed companies (and email address) late last year.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Marketo Lead Nurturing 100

The Point

AUGUST 16, 2016

In coordination with their demand generation agency, Spear Marketing Group , the company developed an integrated marketing program that would measure, and highlight, which brands were executing “gold medal” campaigns.

Microsite 100

Microsite Campaigns Demand Generation Agencies Branding 100

The Point

DECEMBER 12, 2014

Similarly, my earlier blog post also suggested that external links (to the advertiser’s home page, for example) may lower conversion rates by providing an “escape route” that is contrary to the desired action, namely having the visitor complete a registration form.

Landing Pages 100

Landing Pages Lead Ranking Lead Scoring PPC 100

The Point

AUGUST 8, 2011

If the top budget priority for 2011 is “increasing customer acquisition,” it seems contrary at best to suggest that lead generation (alternatively, demand generation or “feeding the funnel”) is dropping in precedence. . • “Optimizing Social Media Strategy” is cited by only 18% of companies as a top priority.

Lead Generation 100

Lead Generation Social Media Allocation Marketing Qualified Leads 100

The Point

MARCH 3, 2010

At Spear , when we design lead nurturing programs for our clients , we’re fervent proponents for using blogs as a way to deliver this type of news, views, and insight. Tags: B2B Marketing Lead Management Lead Nurturing Marketing Automation Offer Strategy b2b demand generation b2b lead generation.

Lead Ranking 100

Lead Ranking Lead Scoring Lead Nurturing Webcast 100

The Point

MARCH 18, 2011

In an engaging 15-minute discussion, we touched upon topics including: • striking the balance between demand generation and lead nurturing. • ideas for weaving social media into lead generation and lead nurturing programs. the outlook for Revenue Performance Management and marketing in general.

Lead Nurturing 100

Lead Nurturing Conversion Marketo Demand Generation 100

The Point

MARCH 13, 2013

An effective lead follow-up strategy , therefore, is essential to ensuring that you’re getting the most from your investment in demand generation. This article originally appeared as a guest post on Optify’s Lead Generation Software Blog.

Autoresponders 100

Autoresponders Effectiveness Trade Show Bandwidth 100

The Point

SEPTEMBER 6, 2011

All this presents real challenges for both demand generation and lead management. After interviewing a number of firms, they hired Spear Marketing Group , a Marketo solutions partner and a full-service agency known for its work in both demand generation and lead management.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

The Point

JANUARY 17, 2013

Generate 10 deals per quarter from contacts already in our CRM database. What is about social media that you think will extend and improve your demand generation mix? Webinars can be an important part of the demand generation mix, and Sales loves them because they’re viewed as generating more “qualified” leads.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Generation 100

The Point

JANUARY 6, 2014

It’s a new year, so what better time to get your demand generation strategy “in shape” for improved performance? Make your blog count. Blogs have long been the exclusive province of the PR team, but demand generation marketers are starting to realize the potential for blogs to generate leads in a big way.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Autoresponders 100

The Point

MARCH 29, 2012

Want a simple way to have your corporate blog show measurable results? If you post blog content to your Facebook or LinkedIn or Google Plus page, add those also. As with driving subscriptions (#1, above), it takes more than a row of sharing icons (Like, Tweet, +1) on your blog to get people to spread the word. Share this blog!

RSS 100

RSS Paper Case Study Case Studies 100

The Point

FEBRUARY 14, 2024

True, if you generate survey data through a third-party service, you generally won’t receive those responses as leads, or know how specific individuals answered specific questions. At minimum, produce a formal, long-form survey report in ebook format and a blog post. Not all survey reports are created equal. Don’t neglect PR.

Customer Surveys 278

Customer Surveys Marketing Budget Creation Planning B2B Thought Leadership 278

The Point

NOVEMBER 16, 2011

Regardless of who’s in the driver’s seat, however, there’s absolutely no reason, no excuse, for a company’s social media efforts not to be generating leads, and lots of them. For example, take this blog our agency designed more than a year ago for Navicure , a leading online medical claims clearinghouse. Good luck with that.

Social Media 100

Social Media Demand Generation Agencies Media Leads 100

The Point

APRIL 23, 2020

Fix your blog. Corporate blogs are some of the most neglected marketing assets in a company’s arsenal. With the right design, frequency, and content, however, a blog can be a key driver for SEO and lead generation. Here’s a recorded Webinar that provides tips on how to get leads and more from your blog.

Budget Management 263

Budget Management Spending Work Management Marketing Management 263

The Point

MARCH 25, 2016

Use SEM to generate incremental leads outside of your target list. Start by publishing a blog post a couple of weeks before the event – perhaps a short, Q&A-style interview with the Webinar speaker, or an excerpt of the planned presentation – and include a call to action that links to the registration page.

Webinar Metrics 100

Webinar Metrics SEM Marketo Marketing Automation Services 100