Navigate the Channel

JULY 12, 2023

Benchmarking industry standards can guide email marketing goals. Email can also help build value, differentiation, and trust among prospects and clients alike,” according to market research company Insider Intelligence, formerly eMarketer. Email is a staple in B2B marketing, but it’s too often taken for granted. What are the specifics?

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Litmus

FEBRUARY 7, 2023

Welcome to our new monthly blog series where I, your humble Senior Community Evangelist, recap our latest Litmus Talks and note key takeaways (and offer a few thoughts of my own) to occupy your precious brain space. Read on (or jump ahead!): There is a cost to getting BIMI set up. Is BIMI worth implementing? Avoid ambiguous rating scales.

Email Marketing 89

Email Marketing Design Trends Work Management 89

Salesforce Marketing Cloud

APRIL 15, 2024

We’ve seen a lot of talk over the last couple of years, and especially since Apple MPP rolled out, about not being able to trust open rates. While open rates remain a KPI we keep our eyes on, it’s essential to note that it may not always reflect direct subscriber interactions, due to privacy measures.

Webinar Metrics 121

Webinar Metrics Click Rate Open Rate Blast Campaigns 121

Adobe Experience Cloud Blog

FEBRUARY 2, 2011

by Josh Aberant In this privacy blog series , we’ve been reviewing the trends and changes happening in US privacy within online marketing and business. One of the biggest recent announcements was, of course, the FTC’s privacy report “Protecting Consumer Privacy in an Era of Rapid Change”.

Privacy Policies 48

Privacy Policies Privacy Privacy Protection Marketo 48

Adobe Experience Cloud Blog

JANUARY 10, 2011

Many Marketo customers and partners have been asking what effect these potential new regulations will have on Marketo’s industry leading solution and the overall marketing automation space. Fundamentally, Marketo is excited about initiatives that foster trust in online marketing and commerce. Exposure to FTC’s Do Not Track.

Marketo 48

Marketo Privacy Positioning Privacy Protection 48

Litmus

MARCH 8, 2024

Email marketers use tools that rely on data—like segmentation and dynamic content—and with the growing demand for personalization , it’s important to be up to speed on the latest data privacy regulations in order to foster (and uphold) brand trust. More importantly, it helps build trust in their brand.

Privacy 89

Privacy Marketing AI Email Marketing Data Hygiene 89