Navigate the Channel

JULY 12, 2023

Benchmarking industry standards can guide email marketing goals. In early 2023, Email Tool Tester found that the average deliverability for all email tools combined was just below 85%, which means 15% of sent emails were either flagged as spam or bounced into the sock-in-the-dryer void. Twisted logic, yes, but a valid open rate metric?

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Litmus

JUNE 28, 2021

In this blog post, we’ll walk you through a 12-point check-up to gauge the health of your email program today and what to do if things don’t look so great. Consistent email engagement and deliverability. Things that will get my spidey senses tingling would be dramatic drops in deliverability, open, or click-through rates.

Budget Programs 61

Budget Programs Deliverability CAN-SPAM Privacy Protection 61

Litmus

FEBRUARY 7, 2023

Welcome to our new monthly blog series where I, your humble Senior Community Evangelist, recap our latest Litmus Talks and note key takeaways (and offer a few thoughts of my own) to occupy your precious brain space. Our experts weigh in with a range of perspectives: These services potentially raise everyone’s game.

Email Marketing 89

Email Marketing Design Trends Work Management 89

Salesforce Marketing Cloud

APRIL 15, 2024

Despite this, it seems to be the most common method of deriving engagement across most email service providers (ESPs). I recently blogged about the subscriber lifecycle and the need to have an active list hygiene strategy in place. Deliver and win Why is personalized content important?

Webinar Metrics 121

Webinar Metrics Click Rate Open Rate Blast Campaigns 121

Adobe Experience Cloud Blog

FEBRUARY 2, 2011

by Josh Aberant In this privacy blog series , we’ve been reviewing the trends and changes happening in US privacy within online marketing and business. One of the biggest recent announcements was, of course, the FTC’s privacy report “Protecting Consumer Privacy in an Era of Rapid Change”.

Privacy Policies 48

Privacy Policies Privacy Privacy Protection Marketo 48

Adobe Experience Cloud Blog

JANUARY 10, 2011

Many Marketo customers and partners have been asking what effect these potential new regulations will have on Marketo’s industry leading solution and the overall marketing automation space. We believe that by reinforcing key areas of privacy protection we’re invigorating the long term vitality of the online ecosystems.

Marketo 48

Marketo Privacy Positioning Privacy Protection 48

Litmus

MARCH 8, 2024

Let’s explore some key events in email marketing from the past few years that have shaped the industry. 2021: Apple’s Mail Privacy Protection (MPP) comes into effect on September 20, 2021. 2023 : Apple introduces Link Tracking Protection (LTP) as part of its iOS 17 release on September 18, 2023.

Privacy 89

Privacy Marketing AI Email Marketing Data Hygiene 89