Remove industry
article thumbnail

Real Time Banter with Chad White: What you need to know about Mail Privacy Protection (MPP)

Liveintent

This June, Apple announced a new feature that is shaking up the email marketing world: Mail Privacy Protection. Set to launch in the fall with iOS 15, Mail Privacy Protection (MPP) gives Apple Mail users more control over the data shared with companies sending them email. What exactly is Mail Privacy Protection?

article thumbnail

Email Benchmarks for Building Product Marketers

Navigate the Channel

Benchmarking industry standards can guide email marketing goals. In early 2023, Email Tool Tester found that the average deliverability for all email tools combined was just below 85%, which means 15% of sent emails were either flagged as spam or bounced into the sock-in-the-dryer void. What are the specifics? Translation?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Is Your Email Program Health Great or in Need of Help? [Checklist]

Litmus

In this blog post, we’ll walk you through a 12-point check-up to gauge the health of your email program today and what to do if things don’t look so great. Consistent email engagement and deliverability. Things that will get my spidey senses tingling would be dramatic drops in deliverability, open, or click-through rates.

article thumbnail

Email Debrief: Marketing and Design Trends

Litmus

Welcome to our new monthly blog series where I, your humble Senior Community Evangelist, recap our latest Litmus Talks and note key takeaways (and offer a few thoughts of my own) to occupy your precious brain space. There is a cost to getting BIMI set up. Is BIMI worth implementing? Avoid ambiguous rating scales.

article thumbnail

FTC & its Do Not Track List: Themes and Terminology

Adobe Experience Cloud Blog

by Josh Aberant In this privacy blog series , we’ve been reviewing the trends and changes happening in US privacy within online marketing and business. One of the biggest recent announcements was, of course, the FTC’s privacy report “Protecting Consumer Privacy in an Era of Rapid Change”.

article thumbnail

Marketo’s Position on the New Privacy Developments

Adobe Experience Cloud Blog

Many Marketo customers and partners have been asking what effect these potential new regulations will have on Marketo’s industry leading solution and the overall marketing automation space. We believe that by reinforcing key areas of privacy protection we’re invigorating the long term vitality of the online ecosystems.

Marketo 48
article thumbnail

Foundations of Data Privacy in Email Marketing

Litmus

Let’s explore some key events in email marketing from the past few years that have shaped the industry. 2021: Apple’s Mail Privacy Protection (MPP) comes into effect on September 20, 2021. 2023 : Apple introduces Link Tracking Protection (LTP) as part of its iOS 17 release on September 18, 2023.

Privacy 91