The Lead Agency

APRIL 2, 2024

How to improve SEO for B2B blog writing In the digital marketing landscape, nothing stays the same for too long. Search engine optimisation (SEO) may still be paramount to business-to-business (B2B) blog writing, but my oh my, how the rules are constantly changing.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

Marketing Insider Group

OCTOBER 14, 2020

Consistently publishing weekly blogs doesn’t have to be time-consuming when you have a partner. The Challenges and How Weekly Blog Content Can Be the Answer. Publishing weekly blog content improves your organic rankings (when optimized and targeted), which will provide returns infinitely. Image: SEMrush.

Paid Content 319

Paid Content Customer Surveys Marketing Budget Paid Search Agency 319

Marketing Insider Group

AUGUST 7, 2023

When I created my own B2B Marketing Blog almost 14 years ago, I looked out across the web and asked “what do I have to say that is unique, valuable and helpful?” This article aims to guide you through the all top B2B marketing blogs that are guide our thinkings, share expert tips, and shape the industry today.

B2B Marketing 139

B2B Marketing Paid Search Agency Marketing Agencies 2 B2B Thought Leadership 139

Navigate the Channel

NOVEMBER 28, 2023

One effective method that has gained significant popularity over the years is blogging. Whether you run a small startup or a well-established corporation, blogging can offer numerous benefits that can enhance your brand, engage your audience, and drive growth. Your potential customers might not even know you exist.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

Zoominfo

APRIL 8, 2018

If content is king, consider your blog its throne. In the B2B space, consistent blogging can have a huge impact on the success of your business—i.e. more leads, heightened brand awareness, improved customer relationships, and ultimately, more revenue. If your company isn’t blogging—it’s time to start. Not convinced?

Business Blogging 201

Business Blogging Statistics Business Lead Scoring 201

Optinmonster

FEBRUARY 21, 2024

Do you want to learn how to increase blog traffic? Blog traffic isn’t rocket science, and there’s no need to reinvent the wheel. In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Here’s our exact, 5-step blog traffic process: 1.

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

Marketing Insider Group

MARCH 10, 2020

What exactly does a professional blog writing service do for you, and why do you need one? Here’s why you should be outsourcing your startup’s blog. Have you thought about hiring a professional blog writing service for your new business? Every business needs a blog. Gather Customer Ideas and Feedback.

Startups 285

Startups Work Management Marketing Management Service 285

Adobe Experience Cloud Blog

NOVEMBER 15, 2018

SEO, marketing campaigns, and customer loyalty programs are just a few of the techniques you’ve likely used to draw customers in and keep them coming back for more. You’re competing against a lot of other things vying for your customers’ attention. Place Navigation Near the Top. Stay Consistent.

Marketing Websites 133

Marketing Websites Mobile Marketing Thought Leadership Contact Marketing 133

Adobe Experience Cloud Blog

JUNE 28, 2019

I am sure most people have quit while waiting for a website page to load. If your website is like this, then you probably haven’t upgraded or even thought about your website for a little while now. And that’s why website speed is an essential part of your site’s performance. Size of images.

Optimization 134

Optimization Marketing Websites Mobile Marketing Customer Satisfaction 134

Zoominfo

OCTOBER 10, 2018

In a world where content is still king, B2B businesses who blog are seeing the most success. Here’s why—consistent B2B blogging has a huge impact on lead generation, web presence, brand awareness, customer relationships, and ultimately revenue. B2B Blogging and Your Business. Designed by Nicole Messier. Large Version. </p><br

Zoominfo 243

Zoominfo B2B B2B Marketing Lead Generation 243

DivvyHQ

MARCH 8, 2023

Does your company have a blog? For many companies, their blog is one of the primary drivers of customer engagement, website traffic, leads, and company growth. blog management. Interested in learning about the nuts and bolts of blog management? Is it an important part of your marketing mix?

Marketing Mix 78

Marketing Mix Traffic Marketing Strategy Marketing & Strategy 78

Marketing Insider Group

MARCH 10, 2020

What exactly does a professional blog writing service do for you, and why do you need one? Here’s why you should be outsourcing your startup’s blog. Have you thought about hiring a professional blog writing service for your new business? Every business needs a blog. Gather Customer Ideas and Feedback.

Startups 255

Startups Work Management Marketing Management Service 255

Marketing Insider Group

MARCH 6, 2019

We all want to see more traffic to our website, better search engine rankings, and increased conversions. If you want to invest in content marketing but don’t have the time or resources, using a blog writing subscription service is an effective […]. But we don’t always have the time or the budget to make it happen.

Service 279

Service Traffic Search Marketing Resources 279

Optinmonster

OCTOBER 29, 2023

It can be difficult to keep up with the constantly changing stats and facts about blogging. That’s why we created this ultimate list of blogging statistics and facts. Ultimate List of Blogging Statistics and Facts We hope these blogging stats give you some insight and help you make healthy decisions for your blog’s future.

Statistics 94

Statistics Paid Content Stats Blogger 94

ClearVoice

NOVEMBER 28, 2022

Understanding the latest blog trends, content marketing trends, and more is critical to success. Each year content blog trends will either remain the same or shift to new avenues. Identifying what has worked and hasn’t worked on your blog will help you create the most effective content for your business.

Trends 93

Trends Marketing & Strategy Marketing Strategy Planning 93

Webbiquity

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. But, they’re clueless when it comes to generating leads via their website. ” Leave a comment (or subscribe) to a blog about IT recruiting. ” Leave a comment (or subscribe) to a blog about IT recruiting.

Social Media 202

Social Media Search Marketing Social Marketing Optimization 202

Tiecas

JANUARY 27, 2024

Industrial blogs are an integral part of manufacturing content marketing. Industrial blogging is an essential digital marketing tool for manufacturers looking to establish themselves as thought leaders and engage with engineers and technical professionals. For manufacturers, creating industrial blogs is a challenge.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

ClearVoice

APRIL 7, 2022

creating a website from scratch, as a business owner, you do everything you can to help your business succeed. But while you’re busily wearing every hat under the sun, there’s something that often gets placed on the digital back-burner: creating a blog for your business. A website holds all of your company’s core content.

Business Blogging 97

Business Blogging Business Content Paid Search Agency 97

Roketto

AUGUST 26, 2022

You’re probably here because you’ve heard about the benefits that blogging can have for your business: Drives traffic to your website. Helps convert interested leads into customers. Gives you better visibility online. Helps you establish your business as an authority in your industry.

Pricing 83

Pricing Price Content Marketing Content 83

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Zoominfo

MAY 21, 2019

Welcome to the May edition of the ZoomInfo B2B Blog Post Round-Up series. These blog posts typically explore topics related to B2B marketing, B2B sales, recruiting, or business growth. In fact, 54% of customers say they don’t trust brands ( source ). And there you have it– the May 2019 B2B Blog Post Round-Up.

Zoominfo 189

Zoominfo B2B Work Management Marketing Management 189

Marketing Insider Group

JANUARY 16, 2020

Blogging is the fundamental component of your content marketing strategy. My own research has shown that the more blogs you publish, the more visitors you attract, the more leads you can nurture, and the more conversions you will get! Identify your blog post goals. Customer retention. Did you get that? How do you do that?

Planning 327

Planning Conversion Top of Funnel Custom Publishing 327

ClearVoice

SEPTEMBER 20, 2022

If you’ve been publishing content on your website or blog for a while, it may seem like you’ve covered every topic under the sun. If you cannot refresh your content or cover topics in a new and creative way, you could lose customers. What is guest blogging? Is guest blogging worth it?

Blogger 52

Blogger Marketing & Strategy Custom Publishing SERP 52

Golden Spiral

APRIL 30, 2019

Your website is the tip of the spear of your marketing strategy. What does a one-of-a-kind website look like? Take a look at custom websites our team has built — including Digital Reasoning , Fortified Health Security , and SimplifyASC. Building Websites with Open Source Templates/Themes.

Marketing Budget Creation 93

Marketing Budget Creation Template Design Marketing Websites 93

Heinz Marketing

NOVEMBER 28, 2020

Blog vs. Podcast: Which Is the Best Choice for Your Business? A look at the differences between blogs and podcasts to help you decide what your business might benefit most from. A recent study suggests B2B buyers rely most on product demos and vendor websites. Why Blogs Fail — And How to Make Sure Yours Doesn’t.

Account Based Marketing 133

Account Based Marketing B2B ABM B2B Sales 133

Anyword

JULY 5, 2021

Following the top copywriting blogs is a great way to keep track of the newest trends in writing, get inspired, and stay abreast (can we even write that?) Reading copywriting blogs is also a helpful way to see the formats, sentence structures, and other layout elements that are popular. Quicksprout. Copyblogger.

Copywriting 105

Copywriting Marketing AI Best Practices Blogger 105

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Optinmonster

MAY 2, 2022

Have you ever looked at successful bloggers, YouTubers, and influencers and wondered, “How can I make money from my WordPress blog?” Blogs have been around for over 20 years. But even in the age of social media and video, blogging is still a great strategy for making money. You can also monetize your blog audience.

Paid Content 95

Paid Content Merchandising Adsense Conference 95

Martech Advisor

JANUARY 2, 2020

B2B marketers have been conditioned for years to focus on vanity metrics like website traffic and search engine rankings. Your website should be your best source of sales and converting actual customers, says, Arjun Pillai, Founder & CEO , Insent.ai. You are making the website your central hub.

B2B Sales 83

B2B Sales Top of Funnel Marketing Websites Peer-to-peer 83

Stevens & Tate

FEBRUARY 15, 2022

The history of blogging is an interesting one. For a while, the purpose of a blog was entirely personal. People would use blogs as a sort of online diary that was public to friends and family. However, as online marketing evolved over the years, it became apparent that the blog held immense value as a content marketing tool.

Online Marketing 98

Online Marketing Planning Lead Scoring Lead Ranking 98

Litmus

SEPTEMBER 16, 2022

For this week’s edition of Feature Friday, we are celebrating email personalization and how Endy , an e-commerce mattress and bedding company, uses it to connect with subscribers by integrating relevant blog posts into their emails. The post Feature Fridays: How Endy Integrates Blog Posts Into Email appeared first on Litmus.

Features 80

Features Loyalty Email Campaigns Personalization 80

ClearVoice

JUNE 7, 2022

This is why FAQs make excellent blog content, especially during the content ideation process. Here’s how you can turn FAQs into compelling blog content and how they can play a primary role in topic clustering. Here’s how you can turn FAQs into compelling blog content and how they can play a primary role in topic clustering.

FAQ 98

FAQ Content Education Trust Marketing 98

SmartBug Media

FEBRUARY 7, 2020

It's simple—start a manufacturing blog. Why Start a Manufacturing Blog? Although information is in the hands of your customers, they’re still looking to you as the expert source. Here are five benefits of starting a manufacturing blog to help you start driving more traffic to your company’s website and generating leads.

Thought Leadership 99

Thought Leadership Ad Frequency Lead Scoring Lead Ranking 99

ClearVoice

MARCH 29, 2023

Generating conversions is the holy grail of all blog goals. Then those leads become paying customers. Table of Contents Why don’t blogs convert? Here are some of the main reasons why the vast majority of blog posts don’t generate conversions: Little to no traffic. Improved brand awareness is great.

Cost Per Click 52

Cost Per Click Content Purchase Intent Keywords 52

Scoop.it

SEPTEMBER 16, 2022

Let’s break down 5 ways to curate content and keep your blog fresh. Curate the right stuff, and your website visitors will come to think of you as an expert in your niche. Then you can bump that blog post or list back to the top of your content stream. Turns out, there is – content curation. First – Why Curate Content?

Curation 98

Curation Content Blogger High Quality Lead 98

ClearVoice

DECEMBER 26, 2018

If you kept up with the bevy of brilliant blog posts we published this year, then we’d venture to say you learned a lot. let us introduce you to 11 of this year’s top blog posts. 11 ClearVoice blog posts you loved in 2018 (and we’ll take them as hints for more). We’re not offended.), We feel your pain.

Paid Search Agency 89

Paid Search Agency Customer Surveys Advertising Agencies Budget Programs 89

Content4Demand

AUGUST 13, 2020

Blogs are no longer optional in a comprehensive marketing strategy. They demonstrate thought leadership in your industry, drive traffic to your website and build trust with your customers. Blogs Contribute to Key KPIs. Use those metrics to help you connect the dots about how your content helped you gain a new customer.

Buy 83

Buy B2B Thought Leadership Thought Leadership Custom Publishing 83