RebelMouse

OCTOBER 19, 2023

Along those lines, they emphasized it’s best practice to establish search authority on a topic by publishing “early and regularly. That means being on top of a trend at its origin or starting to publish ahead of time when an event is coming up. Editors can update the URL, meta description, and so on to optimize around those keywords.

Google 96

Google Keywords API FAQ 96

Launch Marketing

OCTOBER 18, 2023

Whether this is your first website or a redesign, here are a few core things to test after your website launch: Links: Check your URLs are properly structured. Images: Whether it is a header image or an image on a blog, check that these are rendering. You would not want to find a huge image on a blog that is not supposed to be there.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

Scoop.it

MARCH 14, 2024

Image Source Because he published real before-and-after results (aka, information deemed helpful to the reader), it became an engaging post that got more likes than Kyle’s average Instagram posts and raised several questions about the brand’s pills, too. For example, consider Hims as an example.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Marketing Insider Group

JANUARY 4, 2021

There are technical aspects, including URL formatting, meta descriptions, and alt tags. However, there are still plenty of opportunities to reach and convert customers. Check out this post on blog frequency. Content creators: As a small SaaS company, you probably don’t have the resources to publish content regularly.

Growth Marketing 360

Growth Marketing Marketing & Strategy Marketing Strategy Marketing Automation Services 360

Contently

DECEMBER 13, 2022

Content that builds connections with customers is important. Once a potential customer is aware of your brand, you want to drive them further down the funnel through engagement and conversion. Before you start publishing content, make sure it’s a right fit for your audience. Email: Open rate, click-through rate.

Storytelling 135

Storytelling Top of Funnel Sales Qualified Leads Conversion 135

KoMarketing Associates

SEPTEMBER 8, 2020

This is not a platform you’ll do well on if you just repost whatever you’ve just published on Facebook or Instagram. Do write a keyword-optimized headline. Do personalize your LinkedIn URL. Click Edit public profile & URL in the right rail. Change your URL to whatever you want it to be. Not this: [link].

Linkedin 165

Linkedin B2B Marketing Ideal Customer Profiles B2B 165

Exo B2B

NOVEMBER 28, 2023

It was while reading a post on Mark Schaefer’s blog that I got the idea to write this post on B2B content marketing and especially on the importance of creating content on YOUR website or blog and then using social networks to spread it further. You’re publishing your brains out on LinkedIn. Content every week.

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

SmartBug Media

DECEMBER 8, 2020

The world of content marketing offers many choices for where to host your content, and specifically your blog. At first, blog tools may appear to be similar from the outside, but there are quite a few considerations you should take into account when choosing your blogging platform.

Hubspot 86

Hubspot CMS Development Marketing Automation Services Top of Funnel 86

Optinmonster

DECEMBER 21, 2023

Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. Its goal is to get the potential customers excited about buying your product. They give potential customers a glimpse of what’s about to come and keep them waiting excitedly till the launch date.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Hubspot

FEBRUARY 26, 2019

Even if you're not sure what a blog is, you've no doubt come across one at some point in time. Perhaps you've stumbled across a blog when you've searched "healthy dinner recipes". Alternatively, maybe you used a blog to get more information on SEO strategies. You're on a blog. Blog vs. Website. What is a blog?

Wiki 100

Wiki Top of Funnel Lead Scoring Lead Ranking 100

Marketing Insider Group

JANUARY 27, 2020

Keep the focus on your customers and their needs, not your company. January: Learn the Secret of a Powerful Content Strategy: Focus on the Customer. It only takes a little time, some imagination, and the secret sauce: customer-centric content that solves frustrating problems your target customers face. worry monsters?

Startups 343

Startups Marketing & Strategy Marketing Strategy Content Marketing 343

seo.co

FEBRUARY 8, 2022

No matter the root cause, if you want your content to start exciting people again, you’ll need to either: Completely re-write existing content that receives little or no traffic OR. Update your writing to make your content truly evergreen OR. Change Your URL Slug, Intros, Titles, Metas & H1/H2/H3. Use Interactive Posts.

SEO 98

SEO Content Dwell Advertising Mediums 98

SocialPilot

JANUARY 26, 2024

Ever wondered how writing a clear and guided AI prompt can set the stage for the content you want to produce? From nailing those email subject lines to writing social media posts that pop, these AI prompt examples can come in handy in all scenarios. Let’s get started! Lastly, add any other instructions to fine-tune the outcome.

Examples 78

Examples ROI Planning Work Management 78

B2B Marketing Traction

MARCH 27, 2012

Is blogging worth it for B2B marketers? Here are 12 benefits business to business marketers can gain from blogging. Add value for prospects and customers. If your blog posts are well-written, well-researched, documented and informative, you will gain credibility in your industry and from customers and prospects.

B2B Marketing 100

B2B Marketing Planning B2B Word of Mouth 100

Circle Studio

SEPTEMBER 20, 2018

Blogging enables firms to become publishers by creating educational content that attracts and engages their audience while building trust and credibility in the process. Having an active blog loaded with quality, original, thought leadership-oriented content should be a top priority in your marketing strategy.

B2B Thought Leadership 60

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 60

ClearVoice

JANUARY 3, 2024

A content calendar is a document accessible to members of your content team that details the upcoming schedule of content along with topics, types of content, keywords, publish dates, etc. Even if you’re a solo content-generating machine, having a plan in place will save you on those days when you have no idea what to write about.

Content 52

Content Work Management Eye-Tracking Marketing Management 52

Contently

MARCH 14, 2023

In fact, nearly 50% of shoppers today begin their research with a search engine — so ranking on the first page of search engine results pages (SERPs) can offer serious opportunities to reach your ideal customers. Placing a question in the subhead and offering the answer in the body of the blog post can also help a piece of content rank.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

Moz

OCTOBER 6, 2019

Grow blog traffic, stat. One of my tasks was to grow website traffic, and the best channel I landed on was the company blog. The blog was not. It had a sporadic publishing schedule. The topics were dry (it was a blog about motor oil, after all) and blog traffic was correspondingly sluggish.

Traffic 54

Traffic Organization Paid Search Agency Custom Publishing 54

Sana Commerce

MAY 17, 2023

Improves customer experience : B2B e-commerce sites that have been optimized for SEO tend to have better content, a more robust structure, and are generally easier to use. It’s also a good idea to keep an eye on the content your competitors are publishing. This will help you keep keyword rankings long after you’re done writing.

Paid Content 52

Paid Content SEO B2B Lead Scoring 52

Biznology

JANUARY 12, 2015

Blogs have been around for quite some time now. Business blogs just started to go mainstream about 10 years ago. Blogs have been around for so long because they can be a very useful communication tool for businesses. Here are 10 reasons why you should maintain a blog for your business: Blogging is easy.

Business Blogging 80

Business Blogging Activities Business Landing Pages 80

Optinmonster

MAY 16, 2023

In this blog post, we’ll dive into the world of off-page SEO, explore why it’s important for your website’s success, and compare it to its on-page counterpart. Building Online Reputation Off-page SEO involves managing your online reputation by monitoring and responding to customer reviews, feedback, and mentions.

SEO 77

SEO Lead Scoring Lead Ranking Link Building 77

ConvertKit

JUNE 4, 2021

An author platform (sometimes called a book platform or a writing platform) is the combined visibility you have from all different platforms containing your target audience. The more people you can reach with your writing, the stronger your author platform. Your blog readers. Write a guest post for their blog.

Ad Building 88

Ad Building Webinar Metrics Marketing & Strategy Landing Pages 88

seo.co

MAY 10, 2021

In the past, it was easy to rank poor quality content by keyword stuffing and buying mass quantities of backlinks that got published on spammy blog networks. For example, say you write an informative article explaining that manufacturers produce lighters in bright colors with a list of all the colors and shades you’ve seen.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

Thinkers360

MARCH 7, 2024

Strong thought leadership content which gives customers unique ideas and insights which they can apply in their everyday work has considerable financial benefits. One click publishing and pre-tagging allows you to share any of your portfolio content items on social media with ease. How can I recommend others who should be on the list?

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Ideal Customer Profiles Curation 52

ConvertKit

JUNE 21, 2021

We’ll teach you how to launch your product to get more customers and sales, even if you don’t have a big audience. With ConvertKit’s templates, you can customize fonts, colors, text, and imagery (we have a database of free images from Unsplash to choose from or upload your own!). Talk with potential customers to validate your idea.

Paid Content 142

Paid Content Product Landing Pages Top of Funnel 142

SmartBug Media

MAY 12, 2022

Have no fear—here are some of our favorite inbound marketing strategies to help you attract, engage, and delight your prospects and customers at each stage of their buyer’s journey. Attract Strategy #1: Perform Historical Blog Optimization for On-Page SEO. Blogging is an essential strategy for inbound marketing. Social media.

Inbound Marketing 105

Inbound Marketing Marketing & Strategy Marketing Strategy Paid Search Agency 105

seo.co

SEPTEMBER 27, 2021

But you also can get links in ways other than writing content. It’s an easy concept: You find a website that mentioned your URL or product. First, some site owners look for older resources and write fresh blog posts and other content. And you don’t even have to pay for or write unique content.

Ad Building 97

Ad Building Curation Content Link Building 97

Litmus

APRIL 23, 2021

From my very scientific study (I observed my daughter as she started writing reports over this past year), I have learned that one of the first aspects of design that people ever start playing with is typography. When you first start writing reports, you spend hours trying to figure out the best font to use. The benefits of web fonts.

Paid Search Agency 143

Paid Search Agency Google Design Email Marketing 143

Anyword

JANUARY 21, 2022

Creating engaging content that your customers want to read and share builds a brand’s reputation and boost conversion or leads. Simply enter a website URL or keyword into Buzzsumo’s search bar and it will quickly provide you with related topics that are trending across Facebook, Twitter, Google+ and LinkedIn.

Budget Programs 98

Budget Programs Tools Content Marketing Planning 98

Sprout Social

FEBRUARY 15, 2023

With that, here’s all you need to learn how to make a YouTube channel: Sign into Google Create a new YouTube channel Customize your channel’s layout Customize your channel’s branding Customize your channel’s basic info How to make a YouTube channel that’s discoverable 1. This will also appear in your public URL.

Youtube 86

Youtube Advertising Channels Brand Identity Branding 86

Hubspot

MARCH 3, 2020

This is the type of marketing that brick-and-mortar businesses use to reach potential customers on the web. Every new blog post is a new indexed page for your site, a new page on which to target a geographic search phrase, and a new opportunity to get found in the search engine results pages (SERPs).

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

Scoop.it

DECEMBER 9, 2021

Simplify your URL. It’s basic online knowledge that a simple URL works better than a complicated one. So to help people easily memorize your profile link, LinkedIn allows you to edit your URL. On the right side of the background photo, there’s an option to “Edit public profile & URL.” But how to do it?

Ideal Customer Profiles 76

Ideal Customer Profiles Profiling Linkedin Optimization 76

DAGMAR Marketing

MARCH 20, 2023

This includes everything from: Blogs Social posts Product descriptions Webpages And more Once an AI content writer inserts keywords, phrases, and other relevant information into an AI chatbot, it uses a language-based model to respond to your query by generating content. What is AI-Generated Content?

Marketing AI 52

Marketing AI Generation Business Content 52

EMagine B2B Blog

APRIL 29, 2019

He wanted something that gives them a general understanding of the SEO process and what to keep in mind when creating and publishing content. While this blog post doesn’t cover everything, it does focus on content creation and the proper SEO techniques to implement when creating and publishing content. Define the Problem.

SEO 88

SEO Practices Best Practices Top of Funnel 88

CoSchedule

AUGUST 4, 2022

Website URL. Here are 3 ways to begin historical optimization: Identify the underperforming blog posts with high business potential. First, updating old content doesn’t mean you must stop writing new content completely. Identify The Underperforming Blog Posts With High Business Potential. Email Address.

Traffic 62

Traffic Tactics Optimization Organization 62

The Marketing Blender

NOVEMBER 25, 2019

It’s also a great way to be discovered by (and build trust with) your prospective customers. Strike a balance between writing to your ideal customer and writing for the search algorithms. Write a headline that commands attention. Customize your contact information. Pro tip: You can add up to three site URLs.

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Linkedin Optimization 52

Hubspot

AUGUST 7, 2018

Marketing is, and always has been, about reaching customers where they are. The internet offers unique benefits other marketing mediums can’t offer -- scope of reach, the option to personalize content, and the opportunity to build far-reaching relationships with customers, being just a few. Internet Marketing to Attract New Customers.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101