'Despite the occasional “death of blogging” pronouncements (often made, ironically, in blog posts), blogs remain the core of a robust social media strategy. The proliferation of themes, tools and plugins have transformed blogs from mere online text collections to powerful interactive, rich-media sites that can attract, engage and educate your potential buyers. For those who still aren’t convinced of the value of business blogging (as well as those who need to convince others), the “why blog” posts below provide compelling evidence. MORE >>

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Stay tuned. MORE >>

Write Whitepapers to Capture Leads. One efficient marketing strategy is to write white papers and attract leads towards your landing pages. Writing a informative white paper isn’t easy. It is just like a research paper written by researchers which is published in web to show your expertise. Tips for writing Potential White papers. Different people write white papers in different styles. Make your white papers substantial and show your expertise in the field by writing potential white papers that are liked by readers. What is a White Paper? MORE >>

Lets be honest; when we write blog articles we do so because we want people to read them. So instead of being reliant on your visitors coming to you, you need to incorporate strategies that push your content to your audience and, if they're interested, deliver your content to them whenever you publish. The piece of information that you'll need to move forward with Feedburner is the URL of your current feed. By default your Blogger feed URL will look like [link] or you can grab the URL by looking for a symbol in your layout and grabbing the URL that it links to. MORE >>

The Technorati Study: “ State of the Blogosphere 2010 &# shows Corporate blogs have become a powerful business marketing tool for companies. With the increasing demand of finding new and creative ways to get the attention of future buyers and recent customers, corporate blogs are established as a trust and credibility building way to show expertise and to get in touch with target audience. Companies like IBM use blogging to get seen online. Studies show that 57% of companies who blog get customers through their blogging effort! MORE >>