Drive More Revenue With Content Marketing With Form URL Analysis
MAY 12, 2016
Tracking the URL of form downloads within your attribution solution seems like a particularly nerdy thing to get excited about. I’ll admit that when I first heard about it, the implications didn’t immediately jump right out at me. But when I learned what types of reports I was now capable of making and the amount of insights that I could draw from tracking form URLs, I got excited.
10 Reasons why you should have an active business blog
JANUARY 12, 2015
Blogs have been around for quite some time now. Business blogs just started to go mainstream about 10 years ago. Blogs have been around for so long because they can be a very useful communication tool for businesses. Unlike your website, your blog can communicate news, events, and up-to-the-minute details with your customers and target audience. Conclusion.
B2B Lead Generation Blog: Will Writing a Business Book Generate Sales Leads?
B2B Lead Generation Blog
FEBRUARY 24, 2006
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. « Marketing That Reaches Decision Makers In Big Companies | Main | Podcast Segment 4: Selling to BIG Companies » Will Writing a Business Book Generate Sales Leads? If you have more than a passing interest in writing a business book, this is worth checking out.
12 Benefits of Blogging for B2B Marketers
B2B Marketing Traction
MARCH 27, 2012
Is blogging worth it for B2B marketers? Here are 12 benefits business to business marketers can gain from blogging. 1. Add value for prospects and customers. Blog posts that include how-to information or provide insightful opinions about your industry serve your audience, create goodwill for your company, and move you away from just selling. 2. Please comment below.
Why Business Blogging Works
MAY 28, 2014
Every month, I run a new hire training class on blogging. While many of the people in that class know why blogging is important for business growth, I''m supposed to teach it as if that''s not the case. If you search for the content we''ve published on blogging, it runs the gamut from thought leadership, to optimization tips, to practical tips, to nitty gritty advanced nuances.
Why Your Blog Is Failing
APRIL 28, 2014
Once in a while I''ll hear from someone who''s sold on the value of business blogging, starts doing it, and then doesn''t see any results. Their blog is failing. There are other circumstances a blog could fall victim to, to be sure. These are the macro-level problems I always look at first when troubleshooting a failing blog. You''re using your blog as informal PR.
What Makes Top Company Blogs So Successful? [New Data]
SEPTEMBER 4, 2015
Anyone who runs a business blog knows how much of a challenge it is. Developing a great blog with great content that attracts lots of readers and subscribers requires you to be consistent, resourceful, and creative on a daily basis. But with blogging's challenges come its many benefits, often in the form of traffic, leads, loyal fans, and -- eventually -- customers.
How One Company’s Investment in Blogging & SEO Increased Traffic By Over 2,500% in One Year
FEBRUARY 23, 2016
Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. This is especially true for those marketers who are just starting to ramp up their business blogging efforts and don't have much bandwidth. Why start there?
How to Get More Leads from Your B2B Blog
SEPTEMBER 10, 2015
Why does your company have a blog? If you’re in B2B and you’ve got a company blog, you’ve probably got it for the leads. And you always want more leads from your blog. Fortunately, blogs can be really good at all that. Blogs actually come in as one of the best lead generation tactics going for B2B marketers. Offer recommended reading at the close of blog posts.
7 Quick Ways to Curate Industry Content for Your Blog
MAY 13, 2014
Blogging for your business is an important part of establishing your company as an industry thought leader, bringing in new site traffic, and converting that traffic into leads and customers. With that goal in mind, here are several quick ways to curate content for your industry blog. Digg: Search URL to add content. Blogging
The Complete Guide to Updating and Republishing Outdated Blog Content
SEPTEMBER 9, 2013
So sit back, read on, and learn all about how you should approach and execute the process of updating and republishing your outdated blog content. Your blog readers will thank you for it. If you''ve been blogging for a while, I''m willing to bet you''ve got some old, stale content lurking in the shadows of your blog. HubSpot Customers: Look in Page Performance.)
90 Tips to Make Your Blog Rock
JANUARY 4, 2011
Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! Sometimes we need to find that inspiration to write that next post or optimize the blog so that maybe one day you will be able to monetize your expertise and content and retire to the Bahamas.
Increase B2B Traffic and Reach with a LinkedIn Blog
Social Media B2B
FEBRUARY 20, 2014
It does mean that you can now blog on the LinkedIn platform and have it associated with your profile. Now matter how starry-eyed you become about the potential, and I mean potential and not real, reach of these blog posts, you should create a plan that still drives readers back to a site you own, like a company blog or web site. Write Unique Content.
How to Optimize a Blog Post (No SEO Wizard’s Hat Required)
MARCH 19, 2015
One of the biggest reasons companies start a business blog is to drive more search engine traffic to their site. You can pour thousands of dollars and dozens of posts into a company blog only to see it sit silent. Optimizing your blog posts for search engines is only one part of creating a successful company blog. Pick the right topic to write about. Unread.
Want to Dominate Organic Search? How Blogging Can Help
DECEMBER 17, 2013
We always hear that blogging is important for our search engine rankings. Since we haven''t explained the connection between blogging and SEO in-depth for a long time, we figured it''s high time we get to it. So, this post is going to explain how you can use business blogging to improve your SEO, and perhaps show you connections you didn''t realize existed between the two disciplines.
How to Run a Blog Lead Generation Analysis
JANUARY 19, 2015
It''s the timeless question for corporate bloggers: How many leads did your blog post generate? It''s much easier to see top-line metrics like how many visits each blog post gets, but measuring the impact further down the funnel is essential to growing your blog -- and your business. Not sure how to run a blog lead analysis? Running the Blog Leads Report.
How Twitter Amplifies a Customer Attack
AUGUST 9, 2012
The following is an excerpt for the forthcoming book, Attack of the Customers: Why Critics Assault Brands Online and How to Avoid Becoming a Victim , by Paul Gillin and Greg Gianforte. It’s helped Twitter become a core utility for arranging everything from book signings to mass protests. It’s also established the popular microblog service as a prime channel for customer complaints and a favored tool of the critics we call “Casual Complainers.” Attackers are more likely to post their gripes on a blog or Facebook and use Twitter to extend their reach. Order From Chaos.
B2B Lead Generation Blog: Social Media Pundits Disconnect from B2B Marketing
B2B Lead Generation Blog
JUNE 14, 2007
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. read a good article on " What’s Wrong With Social Media For B2B Marketing " by John Miller who also writes the Modern B2B Marketing blog. remember when I started blogging in 2003 and there was only 11 true B2B marketing related blogs. Thats a fact.
5 Best Practices for B2B Corporate Blogging | B2Bbloggers.com.
OCTOBER 25, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 5 Best Practices for B2B Corporate Blogging October 25th, 2010 | By Roy Russo Standing out from the millions of blogs online can be a difficult task for marketers.
7 Effective Ways to Market Your Business Blog
NOVEMBER 19, 2013
billion pages each month – and that’s just on WordPress-hosted blogs! The concept of publishing content in real-time to the web has gone from an obscure pastime in the late 1990’s to the formidable force it is today. Business blog marketing is a critical part of a modern content marketing strategy, and we’ve detailed 7 of the best ways to see better results here. Unique.
5 Keys To Creating A B2B Blog That Builds Traffic And Generates Leads
The Forward Observer
APRIL 28, 2015
Are you struggling to find the right combination of things to unlock the power of a successful blog that builds traffic and generates leads? Let’s pretend your business is planning a website redesign but you have to make a choice : you can have a brand new website but no blog. Or, you can keep your existing site but add a blog. You’re reading a blog right now. And so on.
The 14 Best Content Planning and Research Tools
MAY 17, 2016
Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics). Showcase reviews: Online Marketing Institute, Anders Orsander, Marketing Insider Group (Strategy), Blogging Wizard, SmartBug Media, StoreYa Blog, Social Media Examiner, Marketing Insider Group (Content), Express Writers, SnapApp. 2) Podio.
B2B Lead Generation Blog: Podcast: Tradeshow and Event Marketing with Ruth Stevens
B2B Lead Generation Blog
NOVEMBER 16, 2006
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Show Agenda Why did you write Tradeshow and Event Marketing and what were you hoping to address? Show Agenda Why did you write Tradeshow and Event Marketing and what were you hoping to address? « Target Marketing: What’s a Lead? You may want to think again.
20 Online Marketing Tools That Boost Campaign Results
JULY 19, 2016
This tool allows users to input the title, meta description, and URL of a web page before returning a virtual search result listing based on the completed fields. How we use it : This tool gives our SEO team an opportunity to see how a page will appear in SERPs before hitting “publish.” Button Optimizer allows users to design and customize CTA buttons in minutes.
Six Best Practices for Marketing with White Papers
MARCH 25, 2014
Suggestions from your company’s consultants, customer service representatives, and sales people. Discussions with current and prospective customers. Industry news sources and blogs. If your white paper adds nothing new to knowledge of the topic, it may not be worth writing. Just a cute little graphic showing that 95% of all businesses have blogs.
Optimize Your LinkedIn Profile With These 10 Key Elements
AUGUST 7, 2014
In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers. would recommend reading this post from Jason Seiden , a contributor to LinkedIn’s Talent Blog, highlighting his experience testing various LinkedIn photos and their impact on business objectives.
What is Harder about B2B Blogging? Starting or Continuing?
Social Media B2B
SEPTEMBER 6, 2013
There is no doubt that blogging for a B2B company is hard. Every day, or every week if you are getting started, you need to publish well-written, thoughtful posts that speak to your audience about their own business issues, while at the same time avoiding product-focused sales pitches and repurposed press releases. But don’t just sit around reading blog posts on the internet.
B2B Lead Generation Blog: How to leverage word of mouth for more leads
B2B Lead Generation Blog
MAY 25, 2005
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. write, speak, publish, and promote ) Benefit from the Halo Effect. Associate with the big names Use Customer Reference Selling. write, speak, publish, and promote ) Benefit from the Halo Effect. Be visable. Leverage Your Social Network. Be visable.
The Secret to Content Optimization for People and Search
APRIL 17, 2013
Working as a content marketing director, my team and I are responsible for the creation, editing, publishing and optimization of dozens of pieces of content each week. Write for Humans, Not Search. Create your content for your customers and prospects first and foremost. If you have a 500 word blog post, try to use your keyword in the following key places: Title.
B2B Lead Generation Blog: BeTuitive Publishing Book Review
B2B Lead Generation Blog
JULY 10, 2006
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Jill Konrath: Selling to Big Companies Jill Konrath: SNAP Selling: Speed Up Sales and Win More Business with Todays Frazzled Customers Josiane Chriqui Feigon: Smart Selling on the Phone and Online: Inside Sales That Gets Results Michael W.
Blog Marketing Tactics - 10 Tested, Proven Ideas
JANUARY 4, 2011
With that said, today I’m going to get a little meta on you – but with a purpose. I want to share a list of tactics and approaches I’ve used/experimented with at this blog to attract from 40,000-250,000 organic visitors monthly and more than 8,500 RSS/email readers. This is in the hopes of inspiring some new ideas to help your blog or your client’s blog. 1.
B2B Lead Generation Blog: Lead Generation via Industry Experts
B2B Lead Generation Blog
MAY 20, 2005
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Look at speakers at industry events, authors, bylines and contributed articles in trade journals, and blogs. Research them, their companies, their clients or customers. Do they work with companies that fit your ideal customer profile? Make your shortlist.
20 Truths I’ve Learned as a Content Marketer
FEBRUARY 17, 2015
Whatever it is that you’re trying to sell, show the readers how it will make their lives easier through examples, stories, and customer testimonials. 4 ) Content marketing is much more than blogging. Source ). I can’t count the amount of times I’ve told someone I’m a content marketer and they say, “so you blog for a living?” No, no, no. Write now, edit later. Source ).
The Ultimate Online Editing and Proofreading Checklist
APRIL 24, 2015
As we all know, content creation isn't as simple as just stringing together a few words and hitting "publish." At least all high-quality content creators know this. Download this free guide for even more writing and editing tips. Does this topic work better as a longer form ebook, or a blog post? If it's a blog post, should it be formatted as a. Writing / Copyediting.
B2B Lead Generation Blog: The Lead Generation Advantage for Small Businesses
B2B Lead Generation Blog
JANUARY 24, 2006
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Jantsch writes, “You dont market to the masses, you dont really market to segments, you market, when youre effective, to one person at a time. Link: Duct Tape Marketing Blog - One person at a time - great teachers are great salespeople. tend to agree. tend to agree.
New Blogger? Get Started on WordPress.com
APRIL 23, 2015
Last week we published a blog post, “ Why Blogging Is More Important Than Ever ” that’s a reminder about all the ways that blogging can bring you traffic and credibility, and a collection of smart tactics to take your blog posts to the next level. This post is designed to help you get started on one of the most (deservedly) popular blogging platforms, WordPress.
16 Quick Ways to Squeeze More ROI From Your Blog
DECEMBER 27, 2011
You're a dedicated inbound marketer putting already strapped time and resources into creating content for your blog on a regular basis. But did you know there are some things you can do on top of creating remarkable content that will make those blog posts work even harder for you? 16 Ways to Squeeze More ROI From Your Blog Posts. 1.) See the bold orange title in this blog post?
How Does Content Marketing Help with SEO?
AUGUST 19, 2016
Efficient use of meta data, URL addresses and sitemaps all fall under this category and can help to naturally increase your chances of naturally appearing high in search results. This is accomplished through writing, distributing and sharing articles from your site to others. Guest post by Sam Allcock. Content marketing and SEO are often written about and addressed separately.
BrightInfo: Content Recommendations Made Simple
Customer Experience Matrix
JANUARY 6, 2014
I spent much of last year writing about Customer Data Platform systems and have reviews on tap for a half dozen more. Today''s topic is BrightInfo , which uses semantic technology to automatically recommend the most relevant content to Web site and blog visitors. content recommendations customer data platform recommendation engines semantic analysis text analysis
Why Brand Consistency Matters to B2B Companies (+ 1 Brand SEO Hack)
FEBRUARY 9, 2016
This term is a catch-all for the culture, messaging and other advertising, positioning, processes, and (even more squishy) the relationship with the customer that gets developed over the years, and that is passed on to future generations ( and customers ). And did you note the customer up there? The meaning of “customer-facing” is changing. Everyone is customer facing.