Marketing Insider Group

JANUARY 4, 2021

Those are impressive numbers, so how can you get in on the search action? You’ll need to consistently produce content with keywords that match how your audience searches. It includes monthly search volume and organic and paid competition. There are technical aspects, including URL formatting, meta descriptions, and alt tags.

Growth Marketing 359

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 359

Contently

MARCH 14, 2023

Search engine optimization (SEO) is one of the keys to online success. In fact, nearly 50% of shoppers today begin their research with a search engine — so ranking on the first page of search engine results pages (SERPs) can offer serious opportunities to reach your ideal customers.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

Exo B2B

NOVEMBER 28, 2023

It was while reading a post on Mark Schaefer’s blog that I got the idea to write this post on B2B content marketing and especially on the importance of creating content on YOUR website or blog and then using social networks to spread it further. You’re publishing your brains out on LinkedIn. Content every week.

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

Hubspot

FEBRUARY 26, 2019

Even if you're not sure what a blog is, you've no doubt come across one at some point in time. Perhaps you've stumbled across a blog when you've searched "healthy dinner recipes". Alternatively, maybe you used a blog to get more information on SEO strategies. You're on a blog. Blog vs. Website.

Wiki 100

Wiki Top of Funnel Lead Scoring Lead Ranking 100

Optinmonster

MAY 16, 2023

In the ever-evolving world of search engine optimization (SEO) , on-page optimization alone is not enough to achieve high rankings and drive organic traffic to your website. In layperson’s terms, off-page SEO helps search engines understand what others think about your product, services, or website.

SEO 76

SEO Lead Scoring Lead Ranking Link Building 76

Sana Commerce

MAY 17, 2023

Search engine optimization (or SEO) is the practice of optimizing your website for search engines like Google, Bing, Duck Duck Go, and more. It doesn’t matter if your website or web store is B2B, B2C, D2C, B2X — your users and/or buyers are searching for information on your business and products.

Paid Content 52

Paid Content SEO B2B Lead Scoring 52

Marketing Insider Group

NOVEMBER 9, 2020

The objective of marketing is to attract, engage, convert, and retain customers. The pandemic’s impact on marketing budgets continues to play out, but The CMO Survey , published in June 2020, shows a decrease in spending across the board. These focuses are in alignment with how customer needs change and other disruptions.

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

seo.co

MAY 10, 2021

The machine learning algorithms that power the search engines have had years to learn the difference between low and high-quality content without human input. It’s not easy to fool a search engine algorithm in 2021. You have to put in serious and genuine effort to rank your content in the search engines.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

SocialPilot

JANUARY 26, 2024

Ever wondered how writing a clear and guided AI prompt can set the stage for the content you want to produce? From nailing those email subject lines to writing social media posts that pop, these AI prompt examples can come in handy in all scenarios. Let’s get started! Lastly, add any other instructions to fine-tune the outcome.

Examples 78

Examples ROI Planning Work Management 78

B2B Marketing Traction

MARCH 27, 2012

Is blogging worth it for B2B marketers? Here are 12 benefits business to business marketers can gain from blogging. Add value for prospects and customers. If your blog posts are well-written, well-researched, documented and informative, you will gain credibility in your industry and from customers and prospects.

B2B Marketing 100

B2B Marketing Planning B2B Word of Mouth 100

SmartBug Media

DECEMBER 8, 2020

The world of content marketing offers many choices for where to host your content, and specifically your blog. At first, blog tools may appear to be similar from the outside, but there are quite a few considerations you should take into account when choosing your blogging platform.

Hubspot 86

Hubspot CMS Development Marketing Automation Services Top of Funnel 86

Optinmonster

DECEMBER 21, 2023

Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. Its goal is to get the potential customers excited about buying your product. They give potential customers a glimpse of what’s about to come and keep them waiting excitedly till the launch date.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Circle Studio

SEPTEMBER 20, 2018

Blogging enables firms to become publishers by creating educational content that attracts and engages their audience while building trust and credibility in the process. Having an active blog loaded with quality, original, thought leadership-oriented content should be a top priority in your marketing strategy.

B2B Thought Leadership 60

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 60

B2B Marketing Insights - WE

MARCH 16, 2022

Ranking at the top of the search engines can be a royal pain in the butt for small businesses. There are literally hundreds of algorithm factors that can mean reaching the top or being buried deep in Google search results pages. What is SEO (Search Engine Optimization) and why do you need it.

SEO 98

SEO Practices Best Practices Lead Scoring 98

Moz

OCTOBER 6, 2019

Grow blog traffic, stat. In 2016, I joined a company that sold synthetic oil (the stuff in your engine that you change once every couple of months). One of my tasks was to grow website traffic, and the best channel I landed on was the company blog. The blog was not. It had a sporadic publishing schedule.

Traffic 54

Traffic Organization Paid Search Agency Custom Publishing 54

seo.co

JANUARY 26, 2022

It allows individual entrepreneurs and businesses to sell homemade products and goods directly to customers. SEO is an acronym that stands for “Search Engine Optimization.” To understand what Etsy SEO is and how it works, you must start by understanding how Etsy visitors and shoppers search for products.

SEO 104

SEO Lead Scoring Lead Ranking Marketing & Strategy 104

Hinge Marketing

JANUARY 5, 2023

As Earth perishes from drought and famine, the protagonist played by Matthew McConaughey embarks on a time-sensitive journey across the universe in search of a new home for humanity. Let’s review a real-world example… this blog post! I am writing this blog post with the intention of ranking for the keyword “inbound content marketing.”

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134

Sprout Social

FEBRUARY 15, 2023

And as the world’s second-largest search engine, it’s a key platform to use to connect with new audiences, grow brand awareness and more. Customize your channel’s layout To get started, click the “customize my channel” button at the top of the screen. Voila—your account is created, and secure!

Youtube 87

Youtube Advertising Channels Brand Identity Branding 87

EMagine B2B Blog

APRIL 29, 2019

It will walk through the importance of creating SEO friendly content for humans and search engines, it will discuss the process of creating SEO focused content, and then it will wrap up with a checklist for on-page optimization efforts. It’s a competitive world out there, especially when it comes to search. Education is Key.

SEO 88

SEO Practices Best Practices Top of Funnel 88

DAGMAR Marketing

MARCH 20, 2023

This includes everything from: Blogs Social posts Product descriptions Webpages And more Once an AI content writer inserts keywords, phrases, and other relevant information into an AI chatbot, it uses a language-based model to respond to your query by generating content. If it is spammy content that was created to trick search engines, yes.

Marketing AI 52

Marketing AI Generation Business Content 52

Hubspot

MARCH 3, 2020

You do everything in your power to get your website in the top search engine ranking positions! From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the search engine results pages (SERPs).

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

Hubspot

AUGUST 7, 2018

Marketing is, and always has been, about reaching customers where they are. The internet offers unique benefits other marketing mediums can’t offer -- scope of reach, the option to personalize content, and the opportunity to build far-reaching relationships with customers, being just a few. Internet Marketing to Attract New Customers.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

seo.co

NOVEMBER 17, 2020

Optimize URLs. + Optimize for Voice Search. + You know you need to invest in search engine optimization (SEO). Search engines still exist. More people are using search engines to find content than ever before. Search is changing, which means the approach to SEO is as well.

SEO 75

SEO Marketing Websites Best Practices Business 75

SmartBug Media

MAY 12, 2022

Have no fear—here are some of our favorite inbound marketing strategies to help you attract, engage, and delight your prospects and customers at each stage of their buyer’s journey. Paid search. Attract Strategy #1: Perform Historical Blog Optimization for On-Page SEO. Blogging is an essential strategy for inbound marketing.

Inbound Marketing 105

Inbound Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 105

seo.co

JANUARY 30, 2022

Googlebot, Google’s website scraper and crawler, is responsible for inspecting your website, determining how relevant your pages are, and ranking you appropriately on Google search. Up to this point, we’ve focused on creating high-quality homepage content that can help your site rank and appeal to your customers at the same time.

SEO 98

SEO Optimization Practices Lead Scoring 98

Scoop.it

DECEMBER 9, 2021

Because no matter how excellent your professional experience is, if your profile doesn’t appear on a recruiter’s search results or a CEO’s newsfeed, then it’s as good as gone. Should you want to appear higher in search results on Linked In, you must optimize your profile. Simplify your URL. But how to do it? Update Your Status.

Ideal Customer Profiles 76

Ideal Customer Profiles Profiling Linkedin Optimization 76

Content Marketing Institute

FEBRUARY 2, 2018

At his firm, that content includes five distinct characteristics: great topic, well-researched, optimized for search engines, comprehensive plus actionable, and optimized to capture leads. It helps us understand the needs of our customers and the problems they’re trying to solve with our product. Click To Tweet. Click To Tweet.

Process 111

Process Lead Ranking Content Marketing Planning 111

CoSchedule

AUGUST 4, 2022

Website URL. This SEO strategy includes a variety of tactics, for example: Refreshing old content to align with search intent. Optimizing images for search. Here are 3 ways to begin historical optimization: Identify the underperforming blog posts with high business potential. Download Your Optimization Kit Now.

Traffic 62

Traffic Tactics Optimization Organization 62

ConvertKit

JUNE 21, 2021

We’ll teach you how to launch your product to get more customers and sales, even if you don’t have a big audience. With ConvertKit’s templates, you can customize fonts, colors, text, and imagery (we have a database of free images from Unsplash to choose from or upload your own!). Talk with potential customers to validate your idea.

Paid Content 142

Paid Content Product Landing Pages Top of Funnel 142

Anyword

APRIL 15, 2022

Before you start earning significant income, you have to publish a website, create content, optimize your site for search engine marketing, and manage a rapidly growing list of partnerships – all while maintaining your website and keeping it running smoothly. If that sounds like a lot of work, that’s because it is!

Marketing Websites 52

Marketing Websites Enterprise Management Work Management Marketing Management 52

Circle Studio

AUGUST 23, 2018

It will help you earn search engine visibility (see #2), establish your people as industry experts, while also building a relationship with your audience and helping you achieve your larger marketing goals. Here are a few examples of quality content worth considering: Blog articles. Research reports and white papers.

Traffic 99

Traffic Marketing Websites Case Studies Case Study 99

Scoop.it

MARCH 18, 2021

To build a powerful content engine, you need to use content hubs as the backbone of your system. Then, the content marketing category can be divided into content writing, content editing, creativity, and content strategy hubs or topics. You can also save these searches if they’re always relevant rather than seasonal.

Process 53

Process Optimization Curation RSS 53

Valasys

MARCH 5, 2020

As Ann Handley, the head of content marketing at MarketingProfs says, “Make your customers the hero of your stories,” this very much implies the current set-up of content strategy in 2020. For it to evolve it needs to be conversant to the highest degrees of relevance with the prospects as well as the existing customers.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

seo.co

AUGUST 20, 2020

The Basics of SERPs (Search Engine Results Pages). + How Do Search Engines Choose Results for SERP? + If you’ve spent any time reading about online marketing, you’ve likely seen the acronym “SERP,” or heard references to it in the context of search engine optimization (SEO). Table of Contents. + Conclusion.

SERP 111

SERP Paid Content PPC Cost Per Click 111

Hubspot

APRIL 21, 2020

We’ve all been there — you hit publish on a blog post and expect the social shares, page views, and agreeable comments to start rolling in. It takes more than simply publishing content to stand out among your target audience and competitors. For instance, use web analytics to identify your blog's sweet spots. in response.

Tips 69

Tips Content SERP Custom Publishing 69

Hubspot

OCTOBER 25, 2019

Look at the URL of this post. A permalink is the full URL of a website or webpage. Slugs are vital for SEO and permalinks because they tell search engines and web browsers how to index your site. A URL with a lot of random letters and numbers isn't attractive to site visitors and isn't optimized for search engines.

SEO 68

SEO Long Tail Marketing Keywords Tagging 68

seo.co

FEBRUARY 24, 2022

Not only do enterprise websites have much larger budgets for reaching massive scale on their outreach link building campaigns , they, in many cases, already have decades of links and content that have stood the test of hundreds of search engine updates and user scrutiny. Why Is Your Startup Special? Backlink Catch-up. steps back.

Startups 98

Startups SEO Marketing Analytics Tools Domain 98