Buffer

MARCH 9, 2023

If you’re looking to grow your career, make connections with people in your industry, and build a personal brand, you should be on LinkedIn. To get a little personal, nothing has been more valuable to my career than building a platform on LinkedIn.

Linkedin 110

Linkedin Personalization Brand Identity Branding 110

Optinmonster

APRIL 22, 2024

But publishing content that isn’t yielding results is a wasted opportunity. Great content has the power to attract the right audience, engage with them, and turn them into loyal customers. Recommended Resource: Need to jumpstart your content marketing results? A great way to do this is with the customer avatar exercise.

Paid Content 94

Paid Content Lead Scoring Lead Ranking Sales Qualified Leads 94

Tiecas

JANUARY 27, 2024

Industrial blogs are an integral part of manufacturing content marketing. Industrial blogging is an essential digital marketing tool for manufacturers looking to establish themselves as thought leaders and engage with engineers and technical professionals. For manufacturers, creating industrial blogs is a challenge.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Optinmonster

FEBRUARY 9, 2024

Wondering how to get more blog readers? A blog is an essential tool for marketing your business , especially if you’re just starting out. It’s normal for a new blog to take some time to gain traction. Blogging is one of the best ways to attract new readers and retain an audience, no matter your industry or niche.

Tips 95

Tips Landing Pages Lock-In Lead Scoring 95

Webbiquity

APRIL 18, 2024

B2B marketing automation helps maximize the efficiency of your marketing efforts in many ways: Higher CLTV : Marketing automation nurtures leads effectively, leading to stronger customer relationships and increased Customer Lifetime Value (CLTV). Reduced churn: Personalized follow-ups and timely engagement can reduce customer churn.

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

Marketing Insider Group

JANUARY 4, 2021

When it comes to developing growth marketing strategies, you don’t have every resource at your disposal. You’ll need to consistently produce content with keywords that match how your audience searches. A content plan that defines what keywords align with topics that are relevant and interesting to your audience.

Growth Marketing 359

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 359

Optinmonster

JULY 7, 2023

If you want to know how to start a blog, you’ve come to the right place. Bloggers were some of the first online businesses, and blogging is still a viable business model today. The most successful bloggers can even blog as their full-time job. Starting a blog may seem like a big task. What is a Blog?

Paid Content 83

Paid Content Blogger Domain Advertising Agencies 83

Marketing Insider Group

MAY 1, 2023

Content foundations are must-have artifacts like buyer profiles, industry and competitor data, search keyword analysis, content performance data, and key marketing messages. Similarly, a business has a mission to help customers solve a problem. Publish the articles on your blog or pitch to media as a bylined piece.

Content Marketing 259

Content Marketing Planning Paid Search Agency Content 259

Animalz blog

FEBRUARY 25, 2024

It’s the belief that customers will find your great product without a distribution strategy. We pour ourselves into crafting a perfect piece, hit publish, and hope for the best. The default strategy would be to start a blog, focus on SEO, and they will come. Think email newsletters, LinkedIn posts, or data reports.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

SmartBug Media

MARCH 19, 2021

Success not only requires a solid inbound strategy, but it also requires deep knowledge of the latest best practices in marketing, content, and design.Lucky for us, there are tons of marketing resources out there for B2B marketers looking for ways to improve performance and move the needle for their company or organization. What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

BuzzSumo

DECEMBER 17, 2020

Blog post ideas, newsletter or ebook ideas, ideas for courses or whitepapers—we need them all. Business blogs must focus on topics that support the product offering. To support the business, with a profitable blog , content creators take a static subject area and write about it over and over again in (hopefully!)

Marketing & Strategy 145

Marketing & Strategy Marketing Strategy Content Marketing SMB 145

Optinmonster

APRIL 11, 2024

Once you have the customers’ email addresses, you don’t have to worry about any platforms’ algorithms ruining your chances of reaching your customers. You can talk to your customers on a 1:1 basis directly in their inboxes, personalize your communication, and improve your sales and marketing metrics. And that’s it!

Social Media 90

Social Media Media Ideal Customer Profiles Lock-In 90

Webbiquity

JUNE 1, 2021

Without competitor and audience intelligence, customizing campaigns to reach maximum business potential is difficult. What follows is loss of resources, energy, and enthusiasm. This means if your audience is primarily on LinkedIn, go for text posts. You can easily access the finished, subtitled videos and publish them.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Only B2B

MAY 8, 2023

Blogging has evolved into an essential component of the digital landscape. If you are looking to grow your blog traffic, then you need to focus on content syndication, a proven strategy that can help you reach a larger audience. Content syndication involves publishing your blog posts on other websites or platforms.

Traffic 62

Traffic Allocation Tips Lead Scoring 62

Marketing Insider Group

APRIL 12, 2021

The top pick for paid social media was LinkedIn with Facebook and Twitter coming in second and third. It depends on how competitive your industry is, as that will result in higher bids for keywords. For example, on LinkedIn and other social media sites, you can target by geography, industry, job title, or interests. Image: CMI.

Paid Content 361

Paid Content ROI Paid Search Agency Media 361

SendX

JUNE 9, 2021

Places talent above resources Digital marketing is a game of talent. A strategic approach to digital marketing can outplay and win even those with extensive offline marketing resources at their disposal. The tactics used in SEO help your business bring prospects and customers to your business than the other way around.

Small Business Marketing 420

Small Business Marketing Enterprise Management Marketing Strategy Marketing & Strategy 420

KoMarketing Associates

DECEMBER 20, 2018

Our team is constantly collaborating and sharing resources they find valuable and even critical to client programs and digital marketing in general. Here are some of the resources our team members have discovered and / or utilized throughout the year. Google: Introducing simpler brands and solutions for advertisers and publishers.

Paid Content 121

Paid Content Top of Funnel Doubleclick Ideal Customer Profiles 121

Exo B2B

NOVEMBER 28, 2023

It was while reading a post on Mark Schaefer’s blog that I got the idea to write this post on B2B content marketing and especially on the importance of creating content on YOUR website or blog and then using social networks to spread it further. A social network like LinkedIn isn’t a content platform.

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

Webbiquity

OCTOBER 11, 2022

A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. Hanging onto outdated blog posts and announcements of events long past make your site harder to navigate and make it appear neglected.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Contently

DECEMBER 13, 2022

Content that builds connections with customers is important. Once a potential customer is aware of your brand, you want to drive them further down the funnel through engagement and conversion. You can also use banners or pop-ups to encourage readers to sign up for an email newsletter or access free resources.

Storytelling 135

Storytelling Top of Funnel Sales Qualified Leads Conversion 135

Lead Forensics

APRIL 8, 2024

In this blog post, we’ll equip you with 24 essential B2B marketing statistics you need to know for 2024. This suggests in-depth content is valuable for search engine optimization, allowing you to comprehensively address your audience’s pain points and establish yourself as a trusted resource.

Statistics 52

Statistics Paid Content Marketing AI B2B Marketing 52

Sprout Social

SEPTEMBER 30, 2020

A lot of social marketers ask, does our brand really need to be on LinkedIn? By the end of March 2020, LinkedIn reached 690 million users and saw a 26% increase in user sessions quarter-over-quarter. Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. Complete your LinkedIn Page.

Paid Content 100

Paid Content Linkedin Social Media Top of Funnel 100

Webbiquity

JUNE 7, 2018

Leverage LinkedIn. LinkedIn is the primary social network for professionals, about 546 million , round the world. LinkedIn’s free company pages are your core presence for connecting with professionals and developing and sharing content for brand awareness. Use LinkedIn Ads. Images via LinkedIn Marketing Solutions.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

KoMarketing Associates

AUGUST 7, 2014

In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers. But at the foundation of all effective LinkedIn outreach is a well designed, fully developed LinkedIn profile. Bad Examples.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Linkedin Optimization 120

Marketing Insider Group

JANUARY 16, 2023

Measuring effectiveness: As marketing channels and tactics continue to grow, marketers may struggle to accurately measure the effectiveness of their campaigns and allocate their resources properly. Marketers who have limited time and resources to dedicate to professional development may be challenged. Excel in Customer Service.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Lead Forensics

APRIL 8, 2024

In this blog post, we’ll equip you with 24 essential B2B marketing statistics you need to know for 2024. This suggests in-depth content is valuable for search engine optimization, allowing you to comprehensively address your audience’s pain points and establish yourself as a trusted resource.

Statistics 52

Statistics Paid Content Marketing AI B2B Marketing 52

Webbiquity

MARCH 23, 2017

” What is clear however is that with two million blog posts written every day, you need more than great content to stand out. Content Publishing Tools. 1 ) LinkedIn Pulse. Publishing on LinkedIn is easy: go to your profile page, and in the “Posts” section near the top of the page, click “Write a new post.”

Marketing Automation Services 239

Marketing Automation Services Distribution Budget Programs Tools 239

KoMarketing Associates

DECEMBER 2, 2013

Earlier this year, we highlighted LinkedIn’s significance on B2B internet marketing initiatives. But as Google refines and rebuilds its search engine algorithm, relationships become a more important factor in building the links that develop relevance for keyword results. LinkedIn Share Buttons. Integrate Profile Links.

Linkedin 120

Linkedin SEO B2B Marketing Tactics 120

Hubspot

JUNE 16, 2020

When I sit down to write a blog post, I stick to a routine that has some flexibility. If you're writing for the professional who is part of a large organization, how does your blog cater to their needs? Many marketers agree — blogging is an important part of their content strategy. Are you keeping your audience in mind?

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

markempa

MARCH 16, 2015

Tweet You need to rethink the way you use LinkedIn. Without some of us even noticing, LinkedIn developed into a useful publishing platform and lead generation tool for marketers and sales people looking to build relationships with prospects. Here are some ways to make the most of LinkedIn for lead generation: 1.

Linkedin 120

Linkedin Sales Qualified Leads Lead Scoring Lead Ranking 120

Valasys

DECEMBER 2, 2019

Therefore, we have compiled the ultimate list of resources for B2B marketers to help them with budget constraints, creative demands, channel decisions & most importantly, to attract, engage, target, convert, delight & retain – the ideal persona. B2B marketing is very different from marketing to individual customers.

Resources 59

Resources B2B Marketing Marketing Management Marketing Automation Services 59

Optinmonster

FEBRUARY 8, 2024

Content curation tools help you get all the benefits of publishing excellent content without creating it yourself. With Listly, you can create lists in a few minutes by drawing on content from blogs, videos, Amazon, social media channels, photos and much more. Paid plans start at $9 per month. Paid plans start at $10 a month.

Marketing Automation Services 85

Marketing Automation Services Curation Enterprise Management Marketing Automation 85

The Marketing Blender

NOVEMBER 25, 2019

How to optimize your LinkedIn profile for B2B success. 10 tips and best practices to optimize your LinkedIn profile for B2B sales. LinkedIn is not just for people looking for a new job and recruiters looking to poach talent. It’s also a great way to be discovered by (and build trust with) your prospective customers.

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Linkedin Optimization 52

Martech

FEBRUARY 20, 2024

B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers. This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research. As mentioned earlier, B2B customers make buying decisions in teams.

Marketing AI 122

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 122

Marketing Insider Group

MAY 11, 2020

Quick Takeaways: Content marketing is an opportunity to reach and convert new customers. Content marketing focuses an organization on telling brand stories that resonate with customers. Content marketing is the process of consistently publishing content that audiences want to consume. What Is Content Marketing Really?

Paid Content 168

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 168

Valasys

NOVEMBER 9, 2020

Besides, content marketing is acting as a bridge between organizations and customers to maintain communication and build mutual trust. As per a report published by Content Marketing Institute (CMI) and MarketingProfs, 63% of businesses do not have a well-established marketing strategy.

Planning 137

Planning Content Paid Search Agency Curation 137

Valasys

NOVEMBER 22, 2019

How many blog posts should a B2B company publish per week? Also, the frequency of B2B weekly blogs is impacted by the purpose of blogging. For example, the marketers focusing on organic traffic are bound to have the obvious question on their minds: How many blog posts per week for ranking?

Paid Search Agency 90

Paid Search Agency Companies B2B Lead Ranking 90