SmartBug Media

MAY 12, 2022

Have no fear—here are some of our favorite inbound marketing strategies to help you attract, engage, and delight your prospects and customers at each stage of their buyer’s journey. Attract Strategy #1: Perform Historical Blog Optimization for On-Page SEO. Blogging is an essential strategy for inbound marketing. Social media.

Inbound Marketing 105

Inbound Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 105

Webbiquity

MAY 17, 2016

Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics). Pricing: $9 to $24 per month, plus custom pricing for enterprises. Pricing: free to $59 per month, plus custom pricing for enterprises. Pricing: free to $21 per month. 3) Bubbl.us.

Planning 145

Planning Research Tools Best Practices 145

Hubspot

MARCH 3, 2020

This is the type of marketing that brick-and-mortar businesses use to reach potential customers on the web. Source: HubSpot via Google ). Every new blog post is a new indexed page for your site, a new page on which to target a geographic search phrase, and a new opportunity to get found in the search engine results pages (SERPs).

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Today’s blog post is for you!

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Hubspot

FEBRUARY 19, 2018

Wouldn't it be great if creating infographics was as simple as writing regular ol' text-based blog posts? In fact, I'm going to show you just how easy it is by taking one of our 15 infographic templates in PowerPoint (pictured above) and creating my own, customized infographic with it. Easy as that!

Template 101

Template Custom Publishing Comparison Landing Pages 101

Scoop.it

MARCH 18, 2021

Then, the content marketing category can be divided into content writing, content editing, creativity, and content strategy hubs or topics. Here are four easy ways to surface the best content on any topic that matters to you and add it to your content hubs quickly and efficiently using the ‘Publish’ button in all of them. Feed reader.

Process 53

Process Optimization Curation RSS 53

Hubspot

APRIL 21, 2020

We’ve all been there — you hit publish on a blog post and expect the social shares, page views, and agreeable comments to start rolling in. It takes more than simply publishing content to stand out among your target audience and competitors. For instance, use web analytics to identify your blog's sweet spots. in response.

Tips 69

Tips Content SERP Custom Publishing 69

Hubspot

AUGUST 7, 2018

Marketing is, and always has been, about reaching customers where they are. The internet offers unique benefits other marketing mediums can’t offer -- scope of reach, the option to personalize content, and the opportunity to build far-reaching relationships with customers, being just a few. Internet Marketing to Attract New Customers.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Hubspot

OCTOBER 13, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. Now, customers have a wealth of options available online 24/7. The way people shop has radically changed. so your brand stays top of mind. language learning apps”).

SERP 60

SERP Lead Scoring Lead Ranking Enterprise Management 60

Hubspot

MAY 31, 2018

Write content. Once you’ve chosen a template and theme, take the time to customize it. I might be biased, but you should probably also include a blog -- you know, sometimes they come in handy. Write Content. I’d suggest writing rough drafts for pages like your “About Us” page and landing page. Install plugins.

CMS Development 100

CMS Development Marketing Websites Landing Pages Domain 100

Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Today’s blog post is for you!

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

KoMarketing Associates

JULY 19, 2016

: This tool allows users to input the title, meta description, and URL of a web page before returning a virtual search result listing based on the completed fields. How we use it : This tool gives our SEO team an opportunity to see how a page will appear in SERPs before hitting “publish.” Button Optimizer. What is it?

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

Marketing Insider Group

SEPTEMBER 21, 2020

Businesses that blog attract more leads, build brand trust, and have an easier time nailing revenue goals. It’s also what customers prefer – 70% of people would rather learn about a company through its articles rather than advertisements. Companies that practice blogging get 97% more links to their websites.

Top of Funnel 309

Top of Funnel Paid Search Agency Companies Marketing Automation Services 309

Mailmunch

MAY 4, 2021

Although I totally agree with the idea of producing link-worthy content (linkable assets) and sharing them with people, I believe that today’s blogging sphere is more competitive to be handled only by link-worthy content. They churn out blog posts and turn to link building to grow traffic to their posts fast, so they need links at scale.

Link Building 52

Link Building Outreach Ad Building Paid Search Agency 52

B2B Marketing Insights - WE

MARCH 16, 2022

Whether creating service pages, product pages, or a blog post, in order to rank in the Google search for a target keyword, or cluster of keyword phrases, you need to make sure that you are targeting them in your content. Most searches resulted in videos and blog posts rather than eCommerce websites selling sugar cookies.

SEO 98

SEO Practices Best Practices Lead Scoring 98

Hubspot

OCTOBER 3, 2014

You''ve published a blog post. After brainstorming a topic, doing a whole lot of research, writing a few drafts, adding a couple sweet images, picking a call-to-action, having a buddy edit it, and tightening up your title. To get more eyeballs on your new blog post, you need to do more than just hit "publish."

Custom Publishing 28

Custom Publishing Hubspot Press Paid Search Agency 28

Hubspot

MAY 28, 2014

Every month, I run a new hire training class on blogging. While many of the people in that class know why blogging is important for business growth, I''m supposed to teach it as if that''s not the case. First, let''s get on the same page about what a blog is. Okay, so who reads blogs? here''s why it works.

Business Blogging 28

Business Blogging Business Inbound Marketing Class 28

Valasys

MARCH 5, 2020

As Ann Handley, the head of content marketing at MarketingProfs says, “Make your customers the hero of your stories,” this very much implies the current set-up of content strategy in 2020. For it to evolve it needs to be conversant to the highest degrees of relevance with the prospects as well as the existing customers.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Hubspot

MAY 10, 2019

Businesses, like HubSpot , are able to market on Twitter to engage users and followers, increase brand awareness, boost conversions, and more (we’ll discuss the “more” shortly). allows you to provide quick customer service and support. Customize and brand your profile. Twitter makes it easy to distribute content.

Twitter 101

Twitter Paid Search Agency Planning Work Management 101

ClearVoice

JULY 22, 2022

You’ve written a phenomenal blog post (or email, landing page, etc.). This guide explains how to write an effective CTA and gives you 15 excellent CTA examples to consider as you create your own. Make sure to map your content and CTAs to the appropriate stage of the customer journey. Blog posts. Product pages.

Top of Funnel 95

Top of Funnel Examples Funnel Advertising Content 95

Customer Experience Matrix

JULY 10, 2013

I only mention this because I’ve recently been looking at a lot of new (to me) vendors and haven’t been able to write about many of them. Both the agencies and their clients have been mostly small businesses – in the survey for our soon-to-be-published VEST report , Optify reports that 60% of its clients have under $5 million revenue.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Hubspot

JULY 21, 2017

question has been flying around HubSpot for a few years now. After all, gated offers tend to provide fairly consistent lead volume and lead-to-customer conversion rates. To start, we organized all of HubSpot’s current offers into broader topic categories. But truth be told, the "Should we gate our content?" Opportunities.

Landing Pages 98

Landing Pages Lead Scoring Lead Ranking Content 98

Buffer

JULY 29, 2019

You can audit your marketing in many ways—be it a quick-and-simple social media audit or a full-scale blog review. or you can plug a URL into a new tool and have it tell you what it thinks. Hubspot’s Marketing Grader. The Buffer website’s score from HubSpot’s website grader. That’s right.

Social Media 72

Social Media Social Marketing Media Dwell 72

Hubspot

MARCH 28, 2019

Match the intent of a blog post with the correct offer. The blog’s author, Tim Urban, writes an incredibly comprehensive and interesting article (more like a book) every few months. Even simple, you can target visitors by which blog post they’re reading. Target the right segments of your audience. The posts are amazing.

Lead Scoring 101

Lead Scoring Lead Ranking Tools Leads 101

markempa

MARCH 16, 2015

Without some of us even noticing, LinkedIn developed into a useful publishing platform and lead generation tool for marketers and sales people looking to build relationships with prospects. My friend Jill Konrath put together a great video on 4 steps to writing your linked in headline and summary. It should be compelling.

Linkedin 120

Linkedin Sales Qualified Leads Lead Scoring Lead Ranking 120

Hubspot

FEBRUARY 23, 2016

Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. Setting Up a Blog Strategy. Read this blog post to learn more about the benefits of business blogging.).

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

Hubspot

OCTOBER 25, 2019

Look at the URL of this post. A permalink is the full URL of a website or webpage. A URL with a lot of random letters and numbers isn't attractive to site visitors and isn't optimized for search engines. Let's say you're blogging about sponsored tweets and their value. Custom structure. What Is a Permalink?

SEO 68

SEO Long Tail Marketing Keywords Tagging 68

Whale Pages

APRIL 28, 2020

” Written By Simon Alcott: Published March 12th, 2020 | Updated March 12th, 2020. finding people writing content about this type of content is also fairly easy. Let’s imagine we’re looking for people writing reviews about our competitor convertkit. to learn more. SEARCH OPERATORS. Convert Kit ?? MailChimp ??

Paid Search Agency 59

Paid Search Agency Companies Product Case Studies 59

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Sales Hacker is a publishing hub led by B2B sales, marketing, and customer success contributors. 2017 - Sept. She crushed it for us!

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Hubspot

JANUARY 7, 2013

And the smart inbound marketers will then write articles to answer those questions, which not only attracts more prospects to their website, but also gives their sales team a piece of thought leadership content to share with the people they talk to. You’d be surprised how many people are scared of writing a blog article.).

CMO 28

CMO Hubspot Work Management Marketing Management 28

Hubspot

APRIL 28, 2014

Once in a while I''ll hear from someone who''s sold on the value of business blogging, starts doing it, and then doesn''t see any results. Their blog is failing. There are other circumstances a blog could fall victim to, to be sure. These are the macro-level problems I always look at first when troubleshooting a failing blog.

Thought Leadership 28

Thought Leadership Lead Gen Allocation Top of Funnel 28

Marketing Insider Group

APRIL 21, 2020

You’ve got a blog—now what? It’s time to tackle the biggest question of content marketing: what to blog about on your company website. Coming up with these juicy blog topics can be a huge roadblock that prevents your content marketing taking off and delivering the returns you expect. Quick Takeaways.

Resources 260

Resources Tips Lead Scoring Lead Ranking 260

LeadSquared

OCTOBER 6, 2016

Be clear on the communication though, so that you and your customers both get what they want. For instance, IBM did a great job of publishing their corporate responsibility report for 2015 on their Facebook page, with a simple headline that said ‘Explore.’. Repost the blogs that generate the most leads.

Facebook 52

Facebook Paid Search Agency Ads Generation 52

Hubspot

OCTOBER 17, 2018

It also helps you understand what your core customers and readers are most interested in learning about. Quora also allows you to publish photo headshots, reinforcing its commitment to real, human answers -- with a hint of networking potential for the employee answering the question. Answer Questions Around Your Industry.

Ad Exchange 76

Ad Exchange Lead Scoring Lead Ranking Work Management 76

Hubspot

JANUARY 9, 2014

You''ll find help with this structuring below, where I''ve outlined numerous steps we take when planning our own campaigns at HubSpot. Before launching into a campaign, take stock of the current traffic to your site and the leads and customers generated by similar campaigns in the past. Create a tracking URL.

Planning 28

Planning Inbound Marketing Campaigns Paid Search Agency 28

Hubspot

OCTOBER 12, 2010

We like instant gratification, and when it comes to blogging, these emotions are no different. While content works, bloggers need to employ other tactics to help market their business blog to aid the achievement of their business objectives. Include Your Blog in Traditional Communications - Is your blog URL on your business card?

Business Blogging 28

Business Blogging Business Blogger Paid Search Agency 28

Hubspot

DECEMBER 17, 2013

We always hear that blogging is important for our search engine rankings. Since we haven''t explained the connection between blogging and SEO in-depth for a long time, we figured it''s high time we get to it. How to Improve Your SEO With Your Business Blog. 3) Optimize your blog posts for topics. Wait, what?

Organization 28

Organization Long Tail Marketing Clickthrough SEO 28