billion dollars in 2013 , 64% of B2B marketers struggle to produce enough blog articles, eBooks, social media posts, and video to meet consumers’ demand. Getting the most mileage possible out of custom content is a true challenge professionals are facing every day. It’s clear that the solution isn’t opting to drop the quality of your blog posts. Promote eBooks on Your Blog. The introduction to that carefully-researched eBook or whitepaper your company just published probably summarizes the entire project and builds suspense in a few paragraphs. Change Formats. MORE >>

The old days when SEO meant writing key-stuffed copy and then begging for or buying as many links as possible, from any willing website, are long gone. In Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing , Lee Odden provides the definitive guide to SEO and its extension into social and content marketing for the new, more sophisticated world of search and web presence optimization. ” • Search visibility isn’t important only for prospective customers. What motivates them? What do they care about?” MORE >>

Build, Publish & A/B Test Landing Pages Without IT. The Unbounce Blog. Does the writing focus primarily on benefits rather than features? Do you provide examples of previous customers using or complimenting your product/service? Are you seeking feedback from your customer to help develop a hypothesis for your next test? Get free optimization and conversion tips in your inbox. --> Start a FREE trial now and build, publish and A/B test your marketing campaigns for a higher ROI and more creative freedom than youve ever had before. -->. Search The Blog. MORE >>

In fact, the first 500 people to download our latest offer, How HubSpot Does Inbound: Creating a Content Machine , will be entered for a chance to win a free, one-hour blog consultation with one of our blogging experts, Corey Eridon. You aggregate the ideas, and write short blurbs about each (kind of like these 15 tips!). For more tips about creating lists posts, check out this blog post about the top 10 qualities of high-quality content. Remember -- blogs are conversational by nature. 3) Answer FAQs. Be careful here. Grab the ebook now for your chance! MORE >>

The old model, which we pursued from 1994-2004, is focused on content and collection. -- the acquisition, organization & aggregation, storage and dissemination of content under organization-wide taxonomies using customized tools and containers, just-in-case it might be reusable. Have these coordinators create, maintain and publish Canvassing Lists (e-mail groups) with e-mail, IM, phone and other contact information for the people in these subject matter networks, so that anyone in the firm who wants to canvass people in a network can do so with one click. The Blogging Process. MORE >>