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5 Places B2B Marketers Can Find Blogging Inspiration

KoMarketing Associates

One of the struggles B2B marketers come to me with is the fact that they just don’t know how to come up with content for their blog, website, or other online platform (like social media). Even if B2B marketers feel like they are alone on this, the fact is that all industries occasionally have trouble figuring out blogging ideas or topics. Customer Service Communication.

B2B Social Media FAQ: How Much Should We Budget?


Connecting with customers, prospects, peers, and potential referrers. Writing, publishing, and sometimes scheduling content with links to strategic blog posts and web pages. A question we get repeatedly from B2Bs that are new to social media marketing is, how much should we budget? Minimum Budgeting Requirements. With social media, a large portion of the cost is time. 

FAQ 47

7 Ways to Create More Interesting Content for Your Blog


And one of the most reader-friendly, popular types of content is blog posts. Marketers who produce blog content are landing 67 percent more leads for their organizations than those who don’t. Derek Halpern of Social Triggers took a contrarian tack, writing “The ‘Content is King Myth’ Debunked.” Leverage FAQs into informative posts. Blogging is all about relationships.

Why Blog? The Benefits of Blogging for Business and Marketing


I had a co-worker email me the other day asking for a blog post about the benefits of business blogging. told her I'd shoot over one of our up-to-date blog posts about why businesses should blog and. If you're trying to explain one of the core tenets of inbound -- business blogging -- to your boss, a coworker, your mom at Thanksgiving, whomever, then send them this post.

Industrial Blogs and Their Benefits-Challenge Duality

Industrial Marketing Today

Blogging is proving to be just as as paradoxical for industrial companies as the wave–particle duality in quantum physics. Manufacturers, industrial distributors and engineering companies that I talk to do understand the benefits of using a blog as the hub of their inbound marketing strategy for SEO, lead generation, thought leadership and branding. think you get the point.

How One Company’s Investment in Blogging & SEO Increased Traffic By Over 2,500% in One Year


Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. This is especially true for those marketers who are just starting to ramp up their business blogging efforts and don't have much bandwidth. Why start there?

7 Places You Need to Publish Content on Your Website (Beyond Your Blog)


Inbound marketers know content creation is key to their success, so it makes sense that business blogs are one of their most precious marketing assets. Blogging is a natural way to get more indexed pages on your website, create content around keywords you want to rank for in search, and convert site visitors into customers. But once companies master blogging, isn't there another way to expand content creation efforts on your website? Don't let content creation begin and end with blogging. In fact, you can think of it kind of like a second blog! Answers.

32 Blog Post Ideas for Your Next Article


Even the world’s most creative bloggers find themselves in need of  blog post ideas every once in a while. Even worse, it can be easy to find yourself writing what feels like the same thing over and over again. If you’re only using a couple blog post ideas, you risk getting left behind. Write the Perfect Content. Publish a Mind Map. Image source.

A 7-Step Process for Building a Blog Content Backlog


The more you blog, the more traffic you drive to your site. In fact, companies that blog generate 55% more website visitors, 97% more inbound links, and 434% more indexed pages on average. This is no easy task, but we are here to help you get started coordinating all that blog content. Step 1: Figure out your blog''s goals. Now -- time to get writing and editing!

Which Format Is Right for Your Next Blog Post?


And when it comes to choosing the right format for your next blog post, there''s quite the smorgasbord to choose from. But just because you have a signature format, doesn''t mean it''s necessarily right for the topic you''re blogging about. 13 Popular Blog Post Types & Formats to Choose From. 1) The How-To Post. Examples: What the Future Holds for Business Blogging.

20 Online Marketing Tools That Boost Campaign Results

KoMarketing Associates

How we use it : This tool gives our SEO team an opportunity to see how a page will appear in SERPs before hitting “publish.” Button Optimizer allows users to design and customize CTA buttons in minutes. FAQ Fox. How we use it : This is an invaluable tool for our content team when creating blog posts for clients. B2B Online Marketing BlogSEO Tools.

17 Content Marketing Tips For Any Size Budget

B2B Marketing Insider

The answer for me was to publish customer stories. interviewed folks around the company in sales and customer support. Turn your email outbox into blog posts. Look for emails where you are answering popular questions from customers or salespeople. Embed the SlideShare into a blog post summary. Turn your gated campaign assets into summary blog posts.

Budget 109

12 Business Blogging Shortcuts for Time-Crunched Marketers


about business blogging and content creation , one discussion point stood out among the rest: everyone we spoke with acknowledged the importance of business blogging for inbound marketing success, but many people said that, despite their best efforts, it's really hard to find enough time to do so on a regular basis. 12 Tactics for Faster Business Blogging. 1.) Curate a list.

Book Review: Optimize


The old days when SEO meant writing key-stuffed copy and then begging for or buying as many links as possible, from any willing website, are long gone. It’s also crucial to optimize content produced by customer service (FAQ’s, common how-to guides), HR, and subject matter experts in field consulting, engineering and sales for search. What motivates them?

15 Blogging Secrets Even Gurus Would Be Surprised to Know


Have you taken the time to figure out what works, or are you publishing content and just hoping for the best? There’s strategy, metrics, and then there’s closely-guarded blogging secrets that even many of the elite don’t know. This means your blogging platform should walk a balance between not being too technical, and being just technical enough. Comment on Other Blogs.

17 Ways to Recycle Content and Triple Its Lifespan


billion dollars in 2013 , 64% of B2B marketers struggle to produce enough blog articles, eBooks, social media posts, and video to meet consumers’ demand. Getting the most mileage possible out of custom content is a true challenge professionals are facing every day. It’s clear that the solution isn’t opting to drop the quality of your blog posts. Promote eBooks on Your Blog.

15 Insider Tips for Creating a Content Creation Machine [SlideShare]


In fact, the first 500 people to download our latest offer, How HubSpot Does Inbound: Creating a Content Machine , will be entered for a chance to win a free, one-hour blog consultation with one of our blogging experts, Corey Eridon. You aggregate the ideas, and write short blurbs about each (kind of like these 15 tips!). Remember -- blogs are conversational by nature.

FAQ 52

17 Questions On How To Build A Content Marketing Strategy [Q&A]

B2B Marketing Insider

Click the link above to our blog post summary of the most important stats, quotes, slides,  templates and also to download the presentation and the templates. If you take your brand out of the story and make the customer your hero, your point of view isn’t as important in those early stages (but it is later in the process/customer journey). Interview your customers.

17 Ways to Repurpose Content and Triple Its Lifespan


billion dollars in 2013 , 64% of B2B marketers struggle to produce enough blog articles, eBooks, social media posts, and video to meet consumers’ demand. Getting the most mileage possible out of custom content is a true challenge professionals are facing every day. It’s clear that the solution isn’t opting to drop the quality of your blog posts. Promote eBooks on Your Blog.

A 50-Point Checklist For Creating The Ultimate Landing Page

delicious b2bmarketing

Build, Publish & A/B Test Landing Pages Without IT. The Unbounce Blog. Does the writing focus primarily on benefits rather than features? Do you provide examples of previous customers using or complimenting your product/service? Are you seeking feedback from your customer to help develop a hypothesis for your next test? » More blog posts by Oli Gardner.

A 15-Step Guide to Creating Viral-Ready Branded Content


33% of the average B2B marketing budget is currently allocated towards custom content creation. 91% of B2B organizations are currently using custom content for marketing. If your website hasn’t published any fresh material in several years, your search rankings and sales pipeline could be suffering. Today, 2 million blog posts are published every 24 hours.

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17 Hidden YouTube Hacks, Tips & Features You'll Want to Know About


For example, maybe you want to write down a quote from a video, but the tedium of pausing-and-typing, pausing-and-typing would drive you up a wall. by adding something very similar to Facebook's "Save for Later" feature (#2 in this blog post ). Unfortunately, not everyone's eligible for a custom URL. Read this blog post to see what each of these annotations look like.).

Data Talks! 2 Proven Lead Generation Tactics to Jump on Now

Modern B2B Marketing

Author: Sesame Mish Customers are the lifeblood of any business. But for the many B2B marketers that have taken the plunge, they’ve found that it’s an ideal vehicle for building relationships with B2B customers, especially with products and services with long sales cycles. Company Blog. But blog posts won’t be effective if they are just an afterthought.

5 Power Players You Need On Your Lead Management Team

Marketing Action

Brands are becoming their own publishers, designers, development experts, all in an effort to reach the busy digital consumer. Content Tools: blogs, social posts, infographics, case studies, or videos. Tools: Case studies, product comparisons, FAQs, demos, training materials, free trials. Follow through, and make sure the customer is satisfied with the product. Designer.

21 Content Marketing Tools to Use in 2014


Much like our recent blog on tools and apps for rapid visual content creation , I personally believe that everything on this list has immense value to offer brands of any size. Who knows, perhaps even your most writing-averse colleague could be convinced to blog. Blog Post Ideas. Answering customer FAQ in your blogs is crucial, but what if you’re a brand new startup?

Tools 47

ClickInsights: What is the biggest mistake to avoid when writing a white paper?

Connect the Docs

ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). We have invited White Paper Experts to shed light on the following question: "What is the biggest mistake to avoid when writing a white paper?" Blogs. Michael Stelzner's WritingWhitePapers Blog. Jonathan Kantor's TheWhitePaperPundit Blog. Books. Others.


The Top 8 Priorities for Any One-Man Marketing Team


Before you start posting blog posts, sending emails or scheduling tweets, you’ll find you’re more effective in the future if you’ve properly set goals for your marketing. With only so much time in the day to devote to marketing, you want to make sure that every piece of content you produce -- whether an ebook, landing page, blog post, or email -- is on-target and effective.

17 Brilliant Sources of Content Hiding Right Under Your Nose


mean, maybe you'll get a blog post written in a couple weeks. And we've worked with thousands of customers that struggle with the exact same problem. Ask them to write down the questions they get asked all the time, along with the answers they give. If the answer is meaty enough, it can stand alone as a blog post. Not interested in writing or design work?

The Three Biggest Mistakes Companies Make with B2B Websites

delicious b2bmarketing

FAQs – Multiple FAQ pages regarding different aspects of your business answer people’s questions as well as drawing them to your site via search. Articles / e-newsletter / blog – Whether you have all three or just one, this type of content educates site visitors, shows your expertise and gets passed around via social media. The main focus was the printed product brochure.

FAQ 27

30 Low-Cost Ideas for Content Marketing on a Shoestring Budget


You can’t produce custom blog articles, eBooks, or multi-media content without  time, which is the world’s most precious, non-renewable resource. Interview a Customer. A 30 minute interview with a customer could be repurposed into loads of low cost marketing content. Report on your findings in a blog article. 6. Sharing the wealth in a blog article. Memes.

21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far


Dennis Yu provides an outstanding set of techniques to use in various circumstances, such as when you hosting an event, promoting a video, or if your customers are other businesses: “If you know the names of the actual companies you’d like to have as clients, include them in the your list of workplace targets. For example, “While you can have a total of 12 custom tabs (including your Photos and Page Likes), only four are showed at the top of your page. 25 Timeline Ready Apps for Enhancing Your Facebook Page by Social @ Blogging Tracker. Facebook Apps and Tools.

10 Types of Updates to Power Your Social Media Presence


Links to New Content - Whenever someone gets started with social media and blogging, I always tell them the lowest barrier to entry is by sharing your blog content in social media. By posting the blog content to your network, you'll get more site traffic and subscribers to your blog, and if you include social sharing and follow buttons on your blog , you'll turn blog readers into fans and followers on your social network. This principle is applicable for not just blog content, but also for any new content you develop. 2.) Connect with HubSpot

FAQ 16

How to Conduct Competitive Analysis to Step Up Your Content Strategy


These are created for search engines to more easily crawl and index a website's content, but some companies choose to publish an HTML version, as well. Blog posts. Tip: Be sure to research whether your competitor has more than one blog, and if so, note for what those blogs are used. Select a sample of content assets from each content asset type your competitor publishes.

URL 21

The Time-Crunched Marketer's Guide to Creating Lead-Gen Offers


Blog Bundle. If you're a dedicated inbound marketer, you're probably blogging on a regular basis and have built up a great arsenal of short-form content. And while each new blog post you publish continues to work for you in search engines, eventually they get buried with all the new content you publish. FAQ-Driven Ebook. So what gives? Data Compilation.

29 Content Strategy Offers Ideas You’ve Never Dreamed Of


Publish Original Research. Is your company currently surveying your customers on a regular basis? Identify an area in your niche that’s not currently being examined regularly, create a survey, and publish the results in a report. Even if your boss is allergic to blogging , he or she can still contribute significantly to your content marketing strategy. FAQ Lists.

5 Ways to Better Connect With Your Technology Audience

Hinge Marketing

Here are a few common formats you might want to consider: A “best of the web” roundup: Your subscribers might not have a chance to follow the blogs of all the best thought leaders in your industry. Not to mention the goodwill you’ll establish by posting others’ blogs – which in turn increases the likelihood of them sharing yours. On Twitter or LinkedIn?

Integrate Social Networks with your Corporate Website with ‘Social Sign On’

delicious b2bmarketing

Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad. briankissel Coupling Social Sign On with Social Publishing can create even more value for website operators and their customers/members.

101 Signs You're an Inbound Marketer


You know exactly how many visitors, leads, and customers you got from Facebook. You brainstorm blog post ideas in the shower. You constantly publish blog posts titled, "X Ways to do Y." ( Tweet this! ). You write blog posts on the fly on your smartphone while traveling. Your executives understand the importance of blogging, and they make time to do it.

FAQ 12

Toward a New Knowledge Society

Buzz Marketing for Technology

Embed in your blog. custom. Embed in your blog. Like blogs and blogging â?? Like wikis and collaborative writing â?? content author, publisher, classifier) Distributed metadata â?? (beta). My Slidespace. Upload. Community. Widgets. Latest. |. Most Viewed. |. Most Embedded. |. Featured. |. Most Favorited. |. Most Downloaded. |. Slidecasts. Uploading. Download not available The user has chosen not to allow download of this file. If you need it badly, send a request on his/her slidespace. All Comments (3). Comments on Slide 1. downes.

Doug Johnson Website --Skills for the Knowledge Worker

Buzz Marketing for Technology

Writing, Speaking and Consulting on School Technology and Library Issues. Special note from Linworth Publishing : If you say you “saw it on my website, you will receive a $5 discount on any of my books. Technology communications tools • Students use telecommunications to collaborate, publish, and interact with peers, experts, and other audiences. Doug Johnson. Shilo.