nDash

JUNE 28, 2022

With over six million new pieces of content published daily, there’s no room left for gimmicks—just great content. According to Hubspot, 83% of marketers report shifting away from traditional SEO tactics in favor of creating content with depth. Write an engaging message: stage the problem, provide context, and make your case.

Work Management 52

Work Management Marketing Management Lead Scoring Lead Ranking 52

Hubspot

FEBRUARY 23, 2016

Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. Setting Up a Blog Strategy. Read this blog post to learn more about the benefits of business blogging.).

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

Hubspot

SEPTEMBER 30, 2015

I had a co-worker email me the other day asking for a blog post about the benefits of business blogging. I told her I'd shoot over one of our up-to-date blog posts about why businesses should blog and. The Benefits of Business Blogs for Marketing. FAQs]" should get you up-to-date. Sure it was. Yeah, me too.

Business 28

Business Work Management Lead Ranking Lead Scoring 28

ClearVoice

MARCH 18, 2019

For years, content marketing has involved writing and publishing a blog article, sharing that blog on social media, and hoping that the content would be shared by your company’s fan base. In fact, according to an article published by Inc , approximately 84 percent of marketers have invested in advocate marketing.

Communities 63

Communities Marketing Automation Services Enterprise Management Work Management 63

Marketing Insider Group

APRIL 21, 2020

You’ve got a blog—now what? It’s time to tackle the biggest question of content marketing: what to blog about on your company website. Coming up with these juicy blog topics can be a huge roadblock that prevents your content marketing taking off and delivering the returns you expect. Quick Takeaways.

Resources 260

Resources Tips Lead Scoring Lead Ranking 260

Hubspot

MARCH 16, 2012

Inbound marketers know content creation is key to their success, so it makes sense that business blogs are one of their most precious marketing assets. Blogging is a natural way to get more indexed pages on your website, create content around keywords you want to rank for in search, and convert site visitors into customers.

Marketing Websites 28

Marketing Websites Work Management Marketing Management Case Studies 28

ClearVoice

MAY 26, 2022

The best place to start is to think about what’s driving your customers crazy. Putting yourself in your target customers’ shoes is one of the easiest was to generate ideas for your blog. Now, you may be wondering if you really need a blog or content marketing in general. Improve customer trust in your business.

Business Blogging 52

Business Blogging Work Management Business B2B Thought Leadership 52

B2B Marketing Insights - WE

MARCH 16, 2022

Whether creating service pages, product pages, or a blog post, in order to rank in the Google search for a target keyword, or cluster of keyword phrases, you need to make sure that you are targeting them in your content. Most searches resulted in videos and blog posts rather than eCommerce websites selling sugar cookies.

SEO 98

SEO Practices Best Practices Lead Scoring 98

Hubspot

MARCH 21, 2012

Blog Bundle. If you're a dedicated inbound marketer, you're probably blogging on a regular basis and have built up a great arsenal of short-form content. And while each new blog post you publish continues to work for you in search engines, eventually they get buried with all the new content you publish.

Lead Gen 28

Lead Gen Sales Qualified Leads Bundling Lead Ranking 28

The Lead Agency

MAY 12, 2022

Gone are the days where blogging was reserved exclusively for bloggers sharing their thoughts on the internet. Blogging has become a staple in almost every B2B marketing strategy. Despite all the great benefits of blogging, it is often overlooked and underused by businesses. Boost SEO and drive traffic to your site.

Paid Search Agency 62

Paid Search Agency Companies B2B Top of Funnel 62

Hubspot

DECEMBER 22, 2020

Did you know that there are more than 600 million blogs on the internet, and that 77% of web-surfers read blogs regularly? Blogging has exploded since its humble beginnings in the 1990s, and many people today interact with blogs frequently if not daily. But before you set up a blog, you'll need to choose a CMS.

CMS Development 98

CMS Development Paid Content Blogspot Work Management 98

Hubspot

JANUARY 20, 2020

Most people searching for "skiing" aren't interested in reading a blog post about it — they're interested in seeing it visually via YouTube, or finding nearby locations so they can ski themselves. Not every keyword you find is just a single blog post. But what if your product just isn't that interesting to write about?

Keywords 84

Keywords Hubspot SEO Research 84

Zoominfo

JULY 16, 2019

46% of customers base their decisions on the credibility of a website from its visual appeal and aesthetics. But don’t fear — today’s blog post is here to help. Hubspot offers a number of solutions for marketing, sales, and customer service professionals. First impressions of a site’s credibility are 94% design-related.

Marketing Websites 232

Marketing Websites Work Management Marketing Management B2B 232

Single Grain

MARCH 9, 2021

In a nutshell, here's the difference between business-to-business and business-to-customer SEO: In B2C SEO , the ideal target market is a broad demographic group like “people in the 18-27 age group” or “people who want to get fit.”. Keyword research helps you identify the most valuable search terms that can lead customers to your website.

Lead Ranking 137

Lead Ranking Lead Scoring Marketing Automation Services SEO 137

Zoominfo

JULY 16, 2019

46% of customers base their decisions on the credibility of a website from its visual appeal and aesthetics. But don’t fear — today’s blog post is here to help. Hubspot Hubspot offers a number of solutions for marketing, sales, and customer service professionals. Let’s get into it!

Marketing Websites 130

Marketing Websites Work Management Marketing Management B2B 130

ClearVoice

AUGUST 25, 2022

Content ideation FAQs. This allows writers to breeze through the research, blog formatting , and content production stages. Hone your team’s writing skills. Interview salespeople about the questions customers ask before buying. A sales funnel functions as a visual map of the customer journey.

Top of Funnel 64

Top of Funnel Tips Tools Planning 64

Valasys

JULY 10, 2023

LinkedIn is a great way to build relationships with potential customers and partners. So, if you want your potential clients to hit that “see more” tab, you need to write those first two lines of the company description in a way that compels them to continue reading. LinkedIn is a highly targeted platform.

Linkedin 98

Linkedin B2B Marketing Advertising Agencies B2B 98

Contently

NOVEMBER 7, 2019

When generating content ideas, do some online research, like reading blogs related to your industry or checking out content marketing survey results. Another option is to write down frequently asked sales questions or important industry knowledge that would be helpful for your target market to know. More blog traffic?

Work Management 130

Work Management Webinar Metrics Marketing Management Ad Building 130

Single Grain

AUGUST 18, 2020

CAC ( customer acquisition costs ) refers to the total amount you spend to acquire a new customer – including all the sales and marketing expenses that you pay to get those customers. An average SaaS business spends 92% of their first-year revenue on customer acquisition. Let’s get started! Why Is CAC Important?

Acquisitions 116

Acquisitions Cost Paid Content Lead Ranking 116

Optinmonster

JANUARY 26, 2024

You can do this by: Mining your blog for popular topics that might make good webinars. Checking your social media profiles and asking your customer service team to find out if there are questions you keep getting. Finally, write a catchy title. Seeing what other webinars are out there and picking one that you can do better.

Lead Generation 73

Lead Generation Webinar Metrics Lead Ranking Lead Scoring 73

seo.co

NOVEMBER 1, 2021

You’re a SaaS company , and you’re interested in how content marketing can help you get more sales, earn a higher customer retention rate, and possible improve your overall brand reputation in the process. FAQ and troubleshooting content will focus on addressing the needs of your current user base in a number of different forms.

Paid Search Agency 98

Paid Search Agency Paid Content Work Management Marketing Management 98

Navigate the Channel

JANUARY 8, 2024

Change can be hard, we know, and customer expectations in the age of the social, mobile and AI-driven web have changed dramatically. A buyer persona template helps you create detailed profiles of your target audience, making it easier to customize content to their needs and preferences. This helps create consistency across your blog.

Template 73

Template Planning Content Marketing Tips 73

Hubspot

AUGUST 20, 2020

And when it comes to choosing the right format for your next blog post, there's quite the smorgasbord to choose from. But just because you have a signature format, doesn't mean it's necessarily right for the topic you're blogging about. Blog Post Types and Formats. The FAQ Post. Perhaps how-to posts are your forte.

Paid Content 101

Paid Content FAQ Thought Leadership Curation 101

Webbiquity

MARCH 31, 2015

A well-written and consistently updates business blog is a vital core element of a successful content marketing program. As noted below, blogs are among the most effective tools for increasing website traffic, generating leads, and acquiring customers. What are the key elements of a successful business blog?

Business Blogging 100

Business Blogging Tactics Tips Business 100

Hubspot

FEBRUARY 20, 2020

In fact, marketers who prioritize blogging efforts are 13 times more likely to see positive ROI. That's not to say blogging is the only way, or the best way to do it — but it's what works best for us. Of course, in 2020, most companies get the importance of blogging. Keyword difficulty is rising. Is it up to par?

Organic Leads 97

Organic Leads Lead Ranking Lead Scoring SEO 97

Vidyard

JANUARY 24, 2022

Are you looking for a good sales blog to scroll through while you’re drinking your morning coffee? In this article, we’ll take a look at some of the top sales podcasts, newsletters, YouTube channels, and blogs to educate, inspire, and hopefully entertain you along your journey. FAQ Videos 2. Customer Stories 2.3

Sales Management 65

Sales Management Top of Funnel Best Practices B2B Thought Leadership 65

Biznology

MARCH 29, 2019

Content marketing increases your visibility in organic search, engages your audiences, evokes strong emotions, inspires customer loyalty and can improve sales. Start by interviewing your customers. Balance your research with existing customers and others that haven’t bought from you yet. Create a Content Marketing Calendar.

Webinar Metrics 112

Webinar Metrics Ad Building Buyer Personas Marketing & Strategy 112

Atomic Reach

MARCH 14, 2019

Would you use the same format for a listicle as you would an FAQ? Based on machine learning, you will be able to predict in advance how your particular content (blog post, email, product description, etc.) will perform even before you start writing the copy. It is simple and easy to create a Custom Profile. The answer?

Product 70

Product Personalization Campaigns Ideal Customer Profiles 70

ClearVoice

JULY 19, 2022

This very rarely happens online, where millions of blog posts are published daily. Certain content promotion strategies, like sharing on social media and guest blogging, get quick wins. Statistics show that content creators take a little over four hours to write a blog post. Content marketing is not advertising.

Top of Funnel 95

Top of Funnel Content Marketing Marketing Budget Work Management 95

nDash

JANUARY 19, 2022

Remember, you’re writing for your readers—not for yourself. Here are some basic steps for identifying your target audience: Identify the problems your products or services solve, why customers might choose your solutions, whether they need coaching to understand your offerings, and more. 5: Write for the Busy Reader.

High Quality Lead 52

High Quality Lead Top of Funnel Paid Search Agency Content 52

Vidyard

APRIL 8, 2022

FAQ Videos 2. Customer Stories 2.3 Video Benchmarks for Creation and Publishing 1.1 HubSpot Webinars 7.3 Video Trend #4: Customers Prefer Authenticity Over Production Value 4.1 How to Write a Recruiting Video Script 5. Video Publishing and Production Statistics 2.3 Contents 1. Practice Pitching 2.2

Youtube 75

Youtube Video Marketing Webinar Metrics Lead Ranking 75

Hubspot

JANUARY 17, 2019

Best of all, UrbanDaddy's unique tone is found in every single piece of copy they publish -- from emails, to homepage copy, even to their editorial policy: This company clearly knows its audience, which jokes to crack, and has kept it consistent across all their assets. Articulate, a HubSpot Agency Partner based in the U.K.,

Copywriting 101

Copywriting Examples Advertising Agencies Business 101

nDash

JUNE 23, 2021

In addition to building trust, cultivating customer loyalty, and generating leads, content promotion is something potential, and existing customers expect. However, the process doesn’t end as soon as you publish this content. These platforms make it easy to add, edit, and publish long and short-form content.

Paid Content 96

Paid Content Promotion Tips Cost Per Click 96

Hubspot

SEPTEMBER 23, 2014

The more you blog, the more traffic you drive to your site. In fact, companies that blog generate 55% more website visitors, 97% more inbound links, and 434% more indexed pages on average. This is no easy task, but we are here to help you get started coordinating all that blog content. Step 1: Figure out your blog''s goals.

Allocation 28

Allocation Process Ad Building Guidelines 28

Huptech Web

JANUARY 5, 2023

Frequently Asked Questions(FAQs). Still, in the modern world, customers expect more personalized and engaging experiences , and one of the best ways how content marketing is changing the game is by shifting the focus from traditional marketing methods to what the future demands. Value-Driven Content Made For Customers.

Paid Content 52

Paid Content Marketing AI Trends Content Marketing 52

Vidyard

JANUARY 6, 2022

Video Benchmarks for Creation and Publishing 1.1 Video Publishing and Production Statistics 2.3 The Benefits of Customer Support Videos 1.1 What Video Customer Service Can Do for You 2. Getting Ahead with Video Customer Service 4. Getting Ahead with Video Customer Service 4. Contents 1. Live Video Support 3.3

Enterprise Management 73

Enterprise Management Sales Management Budget Programs Top of Funnel 73

Vidyard

JANUARY 6, 2022

FAQ Videos 2. Customer Stories 2.3 Video Trend #4: Customers Prefer Authenticity Over Production Value 4.1 How to Write a Recruiting Video Script 5. Video Publishing and Production Statistics 2.3 Retaining Chapters When Publishing Vidyard Videos to YouTube 4. Exercise 1: How to Write Effective Messaging 6.1.1

Enterprise Management 65

Enterprise Management Sales Management Top of Funnel Tools 65