KoMarketing Associates

NOVEMBER 8, 2018

We’ve discussed the benefits of B2B content marketing in the past, but the benefits of an overall campaign strategy is more than lead generation. Keeping the target audience informed with high-quality posts on social media, blogs posts on industry topics, and relevant company updates. Build Brand Awareness. Promote Credibility.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

Brandpoint

APRIL 8, 2019

A well-crafted email newsletter is a perfect way to bridge the gap between generated leads and happy clients. The people who you’re speaking to are the ones who willingly gave you their email, who downloaded your eBook or subscribed to your blog , and are basically saying, “Alright, show me what you got.”

Newsletter 96

Newsletter Email Marketing Marketing Strategy Marketing & Strategy 96

Webbiquity

OCTOBER 11, 2022

A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. Hanging onto outdated blog posts and announcements of events long past make your site harder to navigate and make it appear neglected.

Digital Asset Management 270

Digital Asset Management Product Brand Identity Branding 270

PureB2B

NOVEMBER 12, 2021

Marketers use different strategies, tools, and tips for their work processes, but it all boils down to lead generation in the end. The results from lead generation strategies can make or mar any marketing campaign. Let’s get right into some vital lead generation statistics every marketer should know.

Paid Content 62

Paid Content Lead Generation Statistics Lead Scoring 62

Marketing Insider Group

FEBRUARY 23, 2021

Case studies help you build a story around your customers, products, and services. And 90% trust what other customers say about a company over what the company says about itself. The longer-form content goes more in depth to describe a problem, solution, and outcome – all while keeping the customer at the center of the story.

Case Studies 287

Case Studies Case Study Studies Top of Funnel 287

Contently

FEBRUARY 22, 2023

Let’s explore three emerging video formats and how brands can integrate them into brand awareness and lead-generation campaigns. If executed well, video formats such as short-form, live streaming, and user-generated content can serve all stages of the marketing funnel. In return, you’ll feature them on those channels.

Top of Funnel 148

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 148

Marketing Insider Group

NOVEMBER 3, 2020

Many brands pour money into attracting customers. But it’s just as important to put effort into keeping these customers. Incredible deals are offered to “new customers only” with no thought for those customers who have already committed their loyalty and their money. Source: [link]. Quick Takeaways.

Planning 363

Planning Top of Funnel Marketing & Strategy Paid Search Agency 363

KoMarketing Associates

JUNE 25, 2019

Facebook referral traffic increased 213% when comparing the two months we did Facebook Live. 78% of online audiences are already watching video on Facebook Live. 78% of online audiences are already watching video on Facebook Live. Customer spotlights or interviews. Email Newsletters. Sale announcements.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

Webbiquity

JUNE 21, 2022

Brands also need influence in order to directly affect the behavior of their customers and make them more likely to identify with, relate to, or define themselves by the brand. Brands compete for the attention of their customers in real-time, across various channels. Image credit: Olya Kobruseva on Pexels. Image credit: HubSpot.

Privacy Policies 339

Privacy Policies Brand Identity Branding Multi-Channel 339

SocialPilot

JANUARY 26, 2024

In the same context, a well-crafted AI prompt acts as a clear set of instructions to the AI assistant , guiding it to generate content that perfectly aligns with your marketing objectives. “Generate a short, engaging Instagram story script that highlights one unique feature of [Product] each day for a week.

Examples 78

Examples ROI Planning Work Management 78

ConvertKit

FEBRUARY 10, 2020

The best way to keep your brand top-of-mind is to start an email newsletter. By starting an email newsletter, you’ll have an opportunity to connect with your subscribers on a consistent basis with personalized, educational content. The benefits of creating a newsletter landing page.

Landing Pages 80

Landing Pages Newsletter Work Management Marketing Management 80

PureB2B

NOVEMBER 12, 2021

Marketers use different strategies, tools, and tips for their work processes, but it all boils down to lead generation in the end. The results from lead generation strategies can make or mar any marketing campaign. Let’s get right into some vital lead generation statistics every marketer should know.

Paid Content 62

Paid Content Lead Generation Statistics Lead Scoring 62

BenchmarkONE

NOVEMBER 17, 2020

Your company blog is great for pushing your own content marketing agenda and for providing endless resources to your leads and site visitors. There’s a lot of value in building your brand’s thought leadership by thinking beyond your customer. But have you ever considered taking it a step further? . the better.

Resources 94

Resources Peer-to-peer Paid Search Agency Marketing Budget Creation 94

SmartBug Media

NOVEMBER 11, 2019

The digital era has changed the way we do business, and it’s important for marketers to keep up with the demands of their prospects by building a well-oiled lead generation machine. How to Generate Leads With Your Digital Marketing. Yet, lead generation remains a real challenge for most. You may even turn them into customers.

Sales Management 94

Sales Management Lead Scoring Lead Ranking Sales Qualified Leads 94

Marketing Insider Group

SEPTEMBER 16, 2020

Facebook smashed Snapchat’s entire business model when it launched Instagram Stories. By the way, I recommend signing up for his Converge ‘TrendingUp’ keyword insights email newsletter.). Instagram and Facebook Stories are meant to feel spontaneous so try to keep the same in-the-moment mentality. .

Linkedin 363

Linkedin Marketing & Strategy Business Case Study 363

Excelsior Research

JUNE 1, 2021

LEAD GENERATION. DEMAND GENERATION. LEAD GENERATION. DEMAND GENERATION. 7 Killer Demand Generation Strategies. Demand Generation. Quiet often demand generation is mistaken with the idea of producing demand for a particular product or service provided by a accompany. OUR CULTURE. DIGITAL MARKETING.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Generation 52

Scoop.it

MARCH 5, 2020

Building an executive-focused newsletter that is: Simple. The features of an effective newsletter for executives. There’s certainly no shortage of advice when it comes to newsletter best practices. There’s certainly no shortage of advice when it comes to newsletter best practices. Build custom recipient lists.

Newsletter 64

Newsletter Ad Building Enterprise Management Click Rate 64

Optinmonster

DECEMBER 21, 2023

Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. It can generate a buzz around your product and get people to notice it. Its goal is to get the potential customers excited about buying your product. Collecting emails is a form of lead generation.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

PureB2B

AUGUST 3, 2016

But if there’s one thing we’ve yet to find a machine able to do properly, it’s crafting a compelling blog post. It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. Suffice it to say, blogging is best done the old fashioned way. Boost Your SEO.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

Excelsior Research

JUNE 1, 2021

LEAD GENERATION. DEMAND GENERATION. LEAD GENERATION. DEMAND GENERATION. 7 effective strategies of demand generation. Quiet often demand generation is mistaken with the idea of producing demand for a particular product or service provided by a company. OUR CULTURE. DIGITAL MARKETING. CONTENT SYNDICATION.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Generation 52

The Point

NOVEMBER 28, 2011

The demise of email newsletters as an effective B2B marketing tactic has been, to paraphrase Mr. Twain, grossly exaggerated. In fact, email newsletters can be a critical part of an ongoing lead nurturing strategy. For all their benefits, however, newsletters are a royal pain to produce. Host the newsletter as a blog.

Newsletter 100

Newsletter Tips Paid Search Agency Ad Frequency 100

Webbiquity

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. The core of social media marketing efforts should be the corporate blog. Promote white papers / eBooks / reports for lead generation.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Only B2B

DECEMBER 29, 2022

Your business relies on generating qualified leads and making sales. So what lead generation tactics will bring you the most leads in 2023. Here are the top 7 lead generation strategies for 2023. Strategies For Generating B2B Leads In 2023. So let’s go into the top 7 lead generation tactics for 2023.

B2B Marketing 126

B2B Marketing Trends Planning Paid Search Agency 126

Vidyard

JANUARY 25, 2018

APRIL 2020 UPDATE: We are not currently accepting guest submissions for the Vidyard Blog. Thank you for your interest in writing for the Vidyard Blog. Who is Vidyard’s Blog Audience? The Vidyard blog exists to educate anyone who wants to use video for their business. Thank you for your interest.

Guidelines 65

Guidelines Paid Search Agency Custom Publishing Budget Programs 65

Unbounce

NOVEMBER 14, 2021

Right— customers. But it can feel a lot harder to get new customers than to build your team or design a product. This blog post will teach you five foolproof digital marketing practices to get new customers. First Things First: Define Your Target Customer. 5 Digital Marketing Tactics for Getting New Customers.

Paid Content 131

Paid Content Landing Pages Top of Funnel Ad Exchange 131

Optinmonster

MAY 11, 2023

If you look at content marketing statistics , you’ll see that content marketing increases engagement and generates leads. Content marketing is the creation and distribution of online material like videos, blog posts, podcasts, social media posts, and more. Starting a blog for your business is simple.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Pam Didner

SEPTEMBER 13, 2022

The best way to quantify content ROI is through demand generation and sales. Take a look at this blog post in a Google Doc. But when you dress up the blog post with images and add an SEO-centric (Search Engines Optimization) title and additional relevant links, the blog post becomes much more relevant and valuable.

ROI 91

ROI Effectiveness Planning Content Marketing 91

PureB2B

AUGUST 3, 2016

But if there’s one thing we’ve yet to find a machine able to do properly, it’s crafting a compelling blog post. It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. Suffice it to say, blogging is best done the old fashioned way. Boost Your SEO.

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

Sprout Social

MARCH 4, 2021

An example of curating content would be gathering several blog posts about social media marketing and using them in a roundup post or newsletter for your readers. For SEMrush, its social media curation strategy involves sharing insightful and relevant blog posts from reputable names in the industry. newsletter signups ??

Curation 139

Curation Content Social Media Custom Publishing 139

Contently

SEPTEMBER 20, 2022

Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like. A 2018 report by Jeff Allen, Facebook’s senior data scientist, noted that: “About 40 percent of the traffic to Facebook pages…went to pages that stole or repurposed most of their content.”

Ethics 121

Ethics Social Media Trends Copyright 121

Contently

MARCH 30, 2020

Spend $500 on a helpful blog post optimized for search, and it’ll drive continuous traffic and leads while building trust with your audience. We published it back in 2012, when Contently was five people hiding out in the corner of Google’s Chelsea Market office. Say you spend $500 on paid search ads today.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

Valasys

MAY 7, 2020

Many of us have heard the hoax “Guest Blogging is dead” so many times. Guest blogging is amongst the most important go-to tools in digital marketing and has numerous benefits to complement your SEO endeavors.

High Quality Lead 72

High Quality Lead Link Building Ad Building Lead Scoring 72

BenchmarkONE

FEBRUARY 3, 2022

Oftentimes, content creation is such a complex process that marketers breathe a sigh of relief when they press publish, thinking the job is done. If your SEO-optimized blog post is generating 1,000 visitors to your website, you could double (or even quadruple) that traffic with a proper distribution strategy. Use Newsletters.

Distribution 75

Distribution Top of Funnel Effectiveness Content 75

Huptech Web

DECEMBER 14, 2023

Statistics arе instrumеntal in understanding customers, addressing complaints, and optimizing business operations. Data еnablеs companies to analyze the impact of their efforts on customer satisfaction, identifying areas for improvement.

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

nDash

OCTOBER 23, 2018

And in the digital world, word of mouth often takes the form of user generated content. When customers are creating user generated content—sharing posts on social media, leaving product reviews, making videos about your products and services—your brand message starts to spread online. Why User Generated Content Matters.

User-Generated Content 55

User-Generated Content Word of Mouth Generation Peer-to-peer 55

BOP Design

DECEMBER 21, 2021

At Bop Design, we are big proponents of inbound marketing for lead generation. Explainer posts, whether they are long-form articles, shorter blog posts, or how-to guides work well in a content marketing strategy as they walk the end-user or prospect through how to use or leverage certain products or services. Email Newsletters.

Top of Funnel 113

Top of Funnel B2B Marketing Practices B2B Thought Leadership 113

ClearVoice

SEPTEMBER 4, 2020

More than 80 percent of potential customers prefer to use smartphones for local search. A full 61 percent of smartphone users want ads customized to their current location. Triggered emails have a more than 2x higher open rate than newsletters. More than two-thirds of adults in the United States use Facebook. (

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111