Buzz Marketing for Technology

JUNE 27, 2008

One article that has generated particular attention is Nicholas Carrs "Is Google Making Us Stupid?" One theme that emerged from these conversations is the pervasive struggle to promote knowledge sharing among various generations of employees. Our new KM Edge groups on LinkedIn and Facebook. Comments (0). Comments (0).

Enterprise Management 100

Enterprise Management Work Management Web 2.0 Peer-to-peer 100

Online Marketing Institute

MARCH 13, 2011

Applications such as Salesforce.com already let sales staff keep track of existing customers or potential customers, but Demandbase Stream falls into a newer category of tools designed to help them find new customers in the first place. Detailed information is vital for spotting potential customers.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Hubspot

JUNE 3, 2016

Especially in the B2B sector, where the customer journey is increasingly self-service and often involves several months of careful deliberation, trust is a deal-breaking prerequisite for any sort of relationship building process. What kinds of brands do your customers trust most? Even lawyers and baristas command more trust than we do.

Marketing Websites 28

Marketing Websites Advertising Agencies Work Management Ad Building 28

Buzz Marketing for Technology

JUNE 27, 2008

Executive Forum ) for his own sake, making his blog a repository for personal reference, by the by creating something that others can find useful. The trouble was, I didnt find time in my intense travel schedule to blog about all of my interesting meetings and conversations. View blog reactions | Comments (1). ve written.

Web 2.0 100

Web 2.0 Process Enterprise Management Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

« Professional services network offsite: Tapping the Power of Collaboration | Main | Audio stream of radio interview on Facebook, networks, connectivity, and media » Eight steps to thriving on information overload. d post an article I originally published 10 years ago in the October 1997 issue of Company Director magazine.

Web 2.0 100

Web 2.0 Enterprise Management Work Management Marketing Management 100

Single Grain

MARCH 1, 2023

For example, after using an SEO tool like Semrush to conduct keyword research, you could pick a keyword to focus on, enter it into BuzzSumo, and immediately get a list of the articles that perform best and generate the most engagement for that keyword. As you’ll see below, that’s just one of the many possible ways to use the service.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Keywords 52

ClearVoice

JULY 21, 2023

If you’re searching for the best content strategies to establish community and customer loyalty, your search ends here. Every step adds to the strength of your community and the loyalty of your customers. Get ready to learn tried and tested strategies that will turn your customers into dedicated brand ambassadors.

Loyalty 52

Loyalty Communities Webinar Metrics Ad Building 52

Sharpspring

APRIL 25, 2022

For years, the common wisdom has been that every brand needs a page on Facebook, Instagram, and Twitter. Where are your ideal customers or clients most likely to engage with your brand? XX percent of customers will visit a company’s social media page to ask questions about their products and services. Now, it’s TikTok.

Social Media 74

Social Media Statistics Paid Content Social Marketing 74

Sharpspring

APRIL 25, 2022

For years, the common wisdom has been that every brand needs a page on Facebook, Instagram, and Twitter. Where are your ideal customers or clients most likely to engage with your brand? XX percent of customers will visit a company’s social media page to ask questions about their products and services. Now, it’s TikTok.

Social Media 73

Social Media Statistics Paid Content Social Marketing 73

Convince & Convert

AUGUST 18, 2010

Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. What’s the best way to get the most possible Facebook “likes&# and Twitter followers? Better question: How can we encourage existing customers to truly engage with our clients on the social Web?

PR 161

PR Social Media Paid Content Media 161

Vidyard

APRIL 8, 2022

Customer Stories 2.3 Video Benchmarks for Creation and Publishing 1.1 The Number of User-Generated vs. Produced Videos 1.1.1 Total User-Generated vs. Produced Videos 1.2 User-Generated Video Creation Trends by Industry 1.3.1 Average Number of User-Generated Videos Created Per Company By Industry 1.4

Youtube 75

Youtube Video Marketing Webinar Metrics Lead Scoring 75

Valasys

DECEMBER 2, 2019

B2B marketing is very different from marketing to individual customers. In a knowledge-based & experience-driven economy, marketers need to scrutinize the B2B marketing examples making a difference in the marketplace & learn from competitive benchmarking.

Resources 59

Resources B2B Marketing Marketing Management Marketing Automation Services 59

KoMarketing Associates

OCTOBER 22, 2019

For those publishing on YouTube, there’s good news for you: the popular video platform is constantly adding new features to its “YouTube Studio” (which is still in beta, as of the time of publication). It also can let people watch your videos without sound, which is what many people do on Facebook and while on their phone.

Video Marketing 125

Video Marketing B2B Marketing Practices Tips 125

Sprout Social

JANUARY 30, 2020

Customers are cycling through SaaS products like crazy. SaaS marketing is all about long-term customers. In short, SaaS companies are looking to acquire and retain customers for the long haul – years at a time. The SaaS customer journey is complex. New content (webinars, blog posts). Translation? Email marketing.

Webinar Metrics 100

Webinar Metrics Marketing Strategy Marketing & Strategy Planning 100

Scoop.it

MARCH 25, 2021

Use Scoop.it’s Integrations section to generate your own HTML embed code and add it anywhere your employees frequently visit and look for most recent, accurate information. Internal company wiki or knowledge base. Generate internal newsletters in the matter of minutes. Microsoft SharePoint. It allows you to add Scoop.it

Distribution 81

Distribution Wiki CMS Development Curation 81

Scoop.it

OCTOBER 20, 2022

The main difference between B2B and B2C (it stands for ‘business-to-consumer’) is that B2C audiences are consumers who are often looking for something they can buy right away — like an ebook on how to make money blogging. Today’s B2B marketers need to understand more than just blogging when creating compelling content.

Work Management 102

Work Management B2B Marketing Practices Content Marketing 102

Single Grain

OCTOBER 23, 2019

Simply put, this is keeping an eye on any online mention of your brand to evaluate how your customers, potential customers and no-longer-customers see you. Here are three steps to creating a more effective reputation management strategy that will benefit you on many levels, beyond social media customer service.

Marketing AI 101

Marketing AI Work Management Marketing Management Effectiveness 101

KoMarketing Associates

AUGUST 3, 2017

That said, there are definite nuances and characteristics of B2B marketing that are different from marketing to a general consumer. Many marketers believe that reaching a B2B customer means reaching them at their place of work, through something like an email blast or even traditional direct mail campaign.

B2B Marketing 120

B2B Marketing Planning Paid Search Agency Allocation 120

SnapApp

APRIL 25, 2018

From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics--there are no limits to the glass ceilings they are smashing. . From product to the marketing team, we're all aligned around our customer and helping them succeed, not the other way around.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Moz

MAY 9, 2019

See how we’ve included Go Fish Digital’s Facebook and Twitter profiles within the “sameAs” property? If we only included the Facebook URL, we wouldn’t use brackets. There’s something else in this use case that, if you can understand now, will save you a lot of trouble in the future: Look how there’s no comma after “customer service.”

SEO 68

SEO Lead Scoring Lead Ranking Validation 68

SnapApp

APRIL 25, 2018

From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics–there are no limits to the glass ceilings they are smashing. From product to the marketing team, we’re all aligned around our customer and helping them succeed, not the other way around.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Hubspot

AUGUST 4, 2020

typically sits behind a lead generation form to capture contact information. Or, on a smaller scale, partners could agree to a series of guest blog posts on each other’s sites. Let’s say my audience is dying to know more about how to optimize for local SEO, but my knowledge base is limited to general SEO knowledge.

Planning 101

Planning Campaigns Advertising Agencies Brand Identity 101

Marketing Insider Group

SEPTEMBER 14, 2021

Their published reports cover all facets of content marketing (ex: their first few listed reports include B2C, manufacturing, technology, B2B, enterprise, and small business). Their blogs are also filled with stats and data, and developers will find their API docs useful. Social Media Data Sources.

Case Studies 350

Case Studies Content Case Study Statistics 350

Single Grain

SEPTEMBER 25, 2019

E-commerce platforms are great for building an online shop from scratch, selling your services or products, and managing marketing tasks like sending newsletters to your customers. What’s more, this builder automatically creates mobile-friendly versions of web stores while publishing them online for more views. 2) Shopify.

Comparison 65

Comparison Enterprise Management Work Management Marketing Management 65

Vidyard

JANUARY 6, 2022

Enterprise sales tools and sales enablement platforms allow salespeople to understand their prospects, track real-time data to make better decisions, and build an all-star team to streamline lead generation. Video Benchmarks for Creation and Publishing 1.1 The Number of User-Generated vs. Produced Videos 1.1.1

Enterprise Management 73

Enterprise Management Sales Management Budget Programs Top of Funnel 73

Convert

OCTOBER 27, 2021

Because of the name, it’s easy to think that CRO is just about conversions, but the reality is that conversions are merely a byproduct of scientifically testing and improving all the elements that help the customer want to buy. Datasine saw a 57.48% increase in CTR by A/B testing the image on their paid Facebook ads.

Paid Content 52

Paid Content Paid Search Agency Budget Programs Work Management 52

Hubspot

SEPTEMBER 17, 2018

In addition, a Facebook executive recently predicted that the platform will be all video in less than five years. 90% of customers also say videos help them make buying decisions. Video can be versatile tool for salespeople throughout the entire customer buying journey, and it can do much more than increase engagement.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

Hubspot

JULY 18, 2017

Luckily, our research has shown that audiences still want to read blog and news content. If you're having trouble generating leads at the very top of your funnel (TOFU), you might want to make an explainer or animated video to attract visitors to your website via organic search and social media. Close Stage. Delight Stage.

Video Marketing 78

Video Marketing Top of Funnel Budget Programs Planning 78

Single Grain

JULY 5, 2023

ChatGPT is an AI-powered chatbot that uses the GPT-4 language model (short for “Generative Pre-trained Transformer 4”) to generate human-like text. The AI-powered bot uses natural language processing (NLP) to generate translations quickly and (mostly) accurately. ” or “Can you recommend some sci-fi books?

Marketing AI 52

Marketing AI CMS Development Campaigns Planning 52

Hubspot

OCTOBER 9, 2019

According to 2019 research done by Content Marketing Institute , 61% of content professionals are challenged with knowing what is most important to their audiences, 50% are challenged with knowing the goal of the audience at a particular stage of the customer's journey, and 49% are challenged with knowing the steps in the customer's journey.

Paid Content 78

Paid Content Traffic Marketing Websites Lead Ranking 78

accelerate agency

FEBRUARY 26, 2023

SaaS marketing experts know the right strategies for this type of marketing, including nurturing long-term relationships with your customers so that they become paid users and continue to subscribe. Most businesses will be looking for SEO, content marketing, lead generation, and CRO. What are your short- and long-term goals?

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

SaaS marketing experts know the right strategies for this type of marketing, including nurturing long-term relationships with your customers so that they become paid users and continue to subscribe. Most businesses will be looking for SEO, content marketing, lead generation, and CRO. What are your short- and long-term goals?

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

SaaS marketing experts know the right strategies for this type of marketing, including nurturing long-term relationships with your customers so that they become paid users and continue to subscribe. Most businesses will be looking for SEO, content marketing, lead generation, and CRO. What are your short- and long-term goals?

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

Hubspot

JUNE 23, 2011

They think they want to use a platform like blogging or Facebook or Twitter specifically, and they are not a hundred percent sure why. If they are getting a lot of comments on their blog, if they are saying some really intelligent things that you think on their blog, that is a good direction to follow. David: Right.

Work Management 28

Work Management Marketing Management Paid Search Agency Advertising Agencies 28

Valasys

JULY 25, 2019

Modern B2B marketers need to have omnichannel marketing strategies- to attract, engage & convert buyers and also require staying focused on demand generation technics & on building growing lead pools. Such a tactic ensures that a blog regains its vitality & its resourcefulness is restored for the buying prospects.

Inbound Marketing 45

Inbound Marketing B2B Marketing Marketing AI WOMM 45

Hubspot

AUGUST 21, 2018

General Marketing Trends. Customers as Marketers. In the world of the marketing funnel, customers were an afterthought. Once they became a paying customer, businesses considered them obsolete — until, of course, it was time re-sign that contract. The flywheel, on the other hand, places the customer in the center.

Marketing AI 101

Marketing AI Trends Sales Management Advertising Agencies 101

Vidyard

FEBRUARY 2, 2021

Video Benchmarks for Creation and Publishing 1.1 The Number of User-Generated vs. Produced Videos 1.1.1 Total User-Generated vs. Produced Videos 1.2 User-Generated Video Creation Trends by Industry 1.3.1 Average Number of User-Generated Videos Created Per Company By Industry 1.4 Facebook Video Statistics 3.2

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65