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Tomorrow People
APRIL 27, 2021
Based on thought leadership, your prospective customers make decisions on who they will work with. And compelling thought leadership content tends to generate more, higher-quality leads. As Chief Customer Officer at Hubspot, Yamani Rangan ( @yamanirangan ) oversees the marketing, sales, and services teams.
Tomorrow People
APRIL 12, 2013
For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. It’s true; the right post on a LinkedIn group might generate more leads than hundreds of costly PPC ads. Campaign Based Publishing. Social media is a vital part of wooing your customers and personalising business.
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Tomorrow People
APRIL 12, 2013
For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. It’s true; the right post on a LinkedIn group might generate more leads than hundreds of costly PPC ads. Campaign Based Publishing. Social media is a vital part of wooing your customers and personalising business.
Tomorrow People
OCTOBER 24, 2017
As the company’s chief digital officer Bob Lord explains: “THINK Marketing looks a lot like a regular publishing site, but topics are rendered virtually. Explore engaging new ways of telling your brand story through content that will entertain and chime with your customer base. What you can learn from them. Of course you do.
Tomorrow People
MARCH 21, 2012
Done right, a website can actively attract your target audience and ultimately convert them into leads, customers and then repeat business, whether it is B2B or B2C. Research has proven that businesses that blog at least 20 times per month gain nearly 4 times more leads than those that don’t blog (Source: Hubspot).
Tomorrow People
OCTOBER 16, 2012
If you’re looking to generate high quality leads from your website, look no further than Inbound Marketing. Inbound marketing - where customers find your website because they were looking for it - has been shown to cost 62% less per lead than traditional, outbound marketing - where customers are shouted at with pushy advertising. "If
Tomorrow People
OCTOBER 16, 2012
If you’re looking to generate high quality leads from your website, look no further than Inbound Marketing. Inbound marketing - where customers find your website because they were looking for it - has been shown to cost 62% less per lead than traditional, outbound marketing - where customers are shouted at with pushy advertising. "If
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