KoMarketing Associates

SEPTEMBER 8, 2020

It offers opportunities for lead generation , sales, audience building, networking, and yes – recruitment. This is not a platform you’ll do well on if you just repost whatever you’ve just published on Facebook or Instagram. They’re about your clients, customers, or the next company that will hire you.

Linkedin 165

Linkedin B2B Marketing Ideal Customer Profiles B2B 165

KoMarketing Associates

AUGUST 18, 2020

LinkedIn video content generates five times the engagement as image or text-based content and Live video on LinkedIn generates a whopping 24x more engagement. 41% of marketers think video is THE best content format for building relationships that generate leads. But maybe you knew all that already. Include a call to action.

Linkedin 120

Linkedin Video Marketing B2B Marketing B2B 120

KoMarketing Associates

MARCH 3, 2014

This past month LinkedIn announced they will be opening up the ability for every user to publish their own content on LinkedIn, through individual profiles. According to the LinkedIn blog post , influencer posts have been very successful, averaging more than 31,000 views and receiving more than 250 likes and 80 comments per post.

Paid Content 120

Paid Content Linkedin B2B Budget Programs 120

KoMarketing Associates

DECEMBER 14, 2015

In the process, I have doubled my traffic, tripled my blog subscribers and generated inbound leads I wold have ever seen. For me, it’s “helping brands reach, engage and convert new customers.” Wisestamp is a customized signature for e-mail and social media marketing. WORD-OF-MOUTH MARKETING.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

KoMarketing Associates

SEPTEMBER 5, 2017

The CMO Survey Highlights and Insights Report”, published in February 2017, found that even though B2B CMO’s currently spend 10.5 Consider the following opportunities: Lead generation – will social media activity tie directly with sales or nurturing prospective buyers? percent over the next 12 months.

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

KoMarketing Associates

JANUARY 13, 2021

Facebook for B2B marketers? Can’t you just do some advertising and publish some automated organic posts? Because while Facebook might have a reputation for not being for B2B marketers, nobody seems to have told B2B marketers that. Or told regular people, either: 74% of people use Facebook for professional purposes.

Facebook 293

Facebook B2B Marketing Practices B2B 293

KoMarketing Associates

AUGUST 19, 2013

SEO impact aside, recent statistics indicate Google Plus is on pace to overtake Facebook (the current leader) in social shares by 2016. per month, almost double that of Facebook (9.3%). Jeff Ogden (Marketing Made Simple TV) – Jeff Ogden is Host of Marketing Made Simple TV, President, Find New Customers, B2B marketing.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

KoMarketing Associates

JUNE 2, 2016

How can B2B marketers demonstrate that social media helps satisfy broader business objectives for lead generation and lead nurturing? The answer lies in a combination of performance benchmarks that connect the dots between discovery, acquisition, and quality lead generation. Twitter lists to segment audiences and objectives.

Social Media 120

Social Media Budget Programs Media B2B 120

KoMarketing Associates

MAY 31, 2012

But, according to the B2B Lead Roundtable Blog , “social media is one of the most challenging channels for B2B marketers to manage. Facebook, Twitter, Google+, Pinterest—would they be using to engage with your company? Everyday 200 million tweets are shared and 70,000 hours of video are uploaded to YouTube. So what’s a marketer to do?

Social Media 120

Social Media Media Work Management Marketing Management 120

KoMarketing Associates

MAY 28, 2015

As I sat down to write this column, I was excited to realize KPCB’s Mary Meeker just released the 2015 Internet Trends report (20 years after the inaugural “The Internet Report” was first published in 1995). In Q1 2015, there were approximately 4 Billion video views per day on Facebook. Focus on Customer Experience. source ).

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

KoMarketing Associates

DECEMBER 19, 2013

You can see more of the posts, articles, and information Ryan likes on Twitter , LinkedIn , and read his blog posts here. You can see more of the posts, articles, and information Dennis likes on Twitter , LinkedIn , Google+ and read his blog posts here. Make the Most of Custom Audiences on Facebook – Gary Stein, ClickZ.

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

KoMarketing Associates

DECEMBER 30, 2019

Here are some of the articles and blog posts our team members have shared and discovered throughout the year. Reach more of the right customers with phrase match and broad match modifiers. 15 Essential Tips to Increase Your Organic Reach on Facebook . 21 PPC Lead Generation Tools for More High-Quality Leads.

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

KoMarketing Associates

SEPTEMBER 14, 2015

She says that decision makers need to see the value behind doing something and have some sort of evidence that committing to your ideas will generate better business results. Applying this thinking will help you stay out of your customers or prospects archives. People check Facebook 14 times per day per @MariSmith.

B2B Marketing 120

B2B Marketing B2B Paid Search Agency Marketing Analytics Tools 120

KoMarketing Associates

NOVEMBER 10, 2021

LinkedIn helps B2B brands generate leads, improve account-based marketing, and can be used for social selling. Facebook is one of the oldest social media platforms on the market. Forty-six percent of B2B marketers use Facebook as part of their social media marketing strategy. . Even better, it’s incredibly effective.

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

KoMarketing Associates

JANUARY 5, 2017

Quite a few of the latest innovations come in social media , but there are also tons of great things you can do with photo, text, and video outside of platforms like Twitter and Facebook that can get you a lot of traction for your products and services. 360-Degree Photo and Video. 360-degree photos and video cameras are relatively affordable.

Online Marketing 217

Online Marketing B2B Marketing CMS Development Planning 217

KoMarketing Associates

JANUARY 5, 2017

Quite a few of the latest innovations come in social media , but there are also tons of great things you can do with photo, text, and video outside of platforms like Twitter and Facebook that can get you a lot of traction for your products and services. 360-Degree Photo and Video. 360-degree photos and video cameras are relatively affordable.

Online Marketing 136

Online Marketing B2B Marketing CMS Development Planning 136

KoMarketing Associates

MAY 16, 2017

Content Marketing Generates (Qualified) Website Traffic. An effective B2B content marketing strategy will entice prospects and customers to click into your site without a sales pitch being the driving force. Content Marketing Generates Conversions. Remember to make the call to action (CTA) as natural and relevant as possible.

B2B Marketing 150

B2B Marketing Content Marketing B2B B2B Thought Leadership 150

KoMarketing Associates

SEPTEMBER 18, 2018

As the workforce ages, the generations with purchasing power are shifting as well. While we should not neglect other generations of buyers when creating B2B tech content, it might not be a bad idea to prioritize Millennials in 2019 and beyond. B2B tech sales are increasingly originating from digital channels, such as: Email.

Top of Funnel 121

Top of Funnel B2B Marketing Marketing & Strategy Marketing Strategy 121

KoMarketing Associates

APRIL 30, 2015

Social metrics – Tweets, Facebook likes, LinkedIn Shares, etc. We do this by presenting information gathered from social networks’ own reporting tools ( Twitter Analytics , Facebook Insights) as well as third-party platforms like RavenTools. Targeted publish date. Content type (blog post, news article, etc.).

Budget Programs 120

Budget Programs B2B Marketing Marketing Analytics Tools Content Marketing 120

KoMarketing Associates

OCTOBER 22, 2019

For those publishing on YouTube, there’s good news for you: the popular video platform is constantly adding new features to its “YouTube Studio” (which is still in beta, as of the time of publication). It also can let people watch your videos without sound, which is what many people do on Facebook and while on their phone.

Video Marketing 125

Video Marketing B2B Marketing Practices Tips 125

KoMarketing Associates

AUGUST 1, 2017

What I like most about this 100+ page resource is that it walks the B2B marketer through an entire plan of action for content marketing, before applying how LinkedIn publishing solutions may have an impact. Sponsored Content Lead Generation Guide. Lead Generation on SlideShare: A How-to Guide. LinkedIn Publishing Resources.

Resources 139

Resources Linkedin B2B Marketing B2B Thought Leadership 139

KoMarketing Associates

AUGUST 3, 2017

That said, there are definite nuances and characteristics of B2B marketing that are different from marketing to a general consumer. Many marketers believe that reaching a B2B customer means reaching them at their place of work, through something like an email blast or even traditional direct mail campaign.

B2B Marketing 120

B2B Marketing Planning Paid Search Agency Allocation 120

KoMarketing Associates

SEPTEMBER 20, 2018

If they clicked on a link within a guest post you wrote, even if that click goes to a third-party site, you can later show the person who clicked that link a complementary ad… like a white paper that’s a deeper dive into the same subject the guest blog post was about. Use negative matching audiences. Then limit the frequency cap accordingly.

Paid Content 121

Paid Content Effectiveness Ad Frequency Marketing Automation Services 121

KoMarketing Associates

MARCH 29, 2016

Whether it’s writing blogs, publishing eBooks and whitepapers, or creating infographics, repurposing content enables organizations to extend their content’s reach and improve SEO. Now, there are multiple ways to repurpose content, but for this blog, I want to focus on SlideShare. Lead Generation. Embedding Within Blogs.

SEO 84

SEO Lead Scoring Lead Ranking Marketing Automation Services 84

KoMarketing Associates

JANUARY 11, 2018

The current Instagram API still requires manually posting of an Instagram photo, but apps like Buffer can remind you when to publish through a mobile push notification. Let your work speak for itself through customer photos and testimonials. Tradeshows are still big networking and revenue generators for B2B companies.

Paid Search Agency 252

Paid Search Agency Companies B2B Broadcasting 252

KoMarketing Associates

NOVEMBER 10, 2016

Per data from Salesforce’s 2016 State of Marketing report , thirty-nine percent of marketers report significant ROI generated from social media marketing, compared to only nine percent in 2015. 84% of high-performing marketing teams align their social media marketing strategy with other social activities such as customer service.

Social Media 262

Social Media Marketing Budget Marketing Budget Creation Enterprise Management 262

KoMarketing Associates

JULY 18, 2019

In order for a business to thrive and grow, it needs to be visible to the potential customers searching for it.” You can't just take your great idea, put it on a blog, and call it a day. Remix your blog post into a video for YouTube, then shorten that for an Instagram video, then turn the best parts into a GIF, etc.

SERP 28

SERP Paid Search Agency Lead Scoring Lead Ranking 28