Paul Gillin

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Direct Marketing Doesn’t Have to Suck

Paul Gillin

Editor & Publisher Daily – This newsletter is little more than a curation of articles from other sources, but the fact that E&P puts it together in a compact, scannable format makes it one of my most useful daily reads. It’s a prime source for my Newspaper Death Watch blog. And I do, nearly every day.

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Stop Talking! I’m Trying to Listen!

Paul Gillin

I recommended setting up multiple Twitter accounts for different functions like customer service and marketing. ” For example, Leo Laporte ( @leolaporte ), who has nearly a half million Twitter followers, says he doesn’t even read his home Twitter feed anymore because it’s so clogged with useless messages.