Digital B2B Marketing
MARCH 25, 2011
As marketers become publishers in their own right, it is natural they become expert content curators also. In Content Curation – It’s What’s for Breakfast These Days on Social Media Explorer , Stephanie Schwab says brands the curate interesting content from outside sources ultimately expand their brands.
Digital B2B Marketing
NOVEMBER 27, 2012
B2B marketers are so anxious to generate leads from social media they are turning Twitter into a list for cold calls and mass email blasts. In the last couple weeks, two companies have emailed or called me because I follow influential sales and marketing accounts on Twitter. There is nothing social about this!
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Digital B2B Marketing
DECEMBER 6, 2011
Curate Content For Your Audience Find great content that addresses your audience’s biggest concerns and share it with your audience, via all of your channels. If you regularly share via Twitter, consider Twylah also. Neal Schaffer’s ( @NealSchaffer ) post has additional information: Twitter SEO? Think Twylah.
Digital B2B Marketing
DECEMBER 6, 2011
Curate Content For Your Audience Find great content that addresses your audience’s biggest concerns and share it with your audience, via all of your channels. If you regularly share via Twitter, consider Twylah also. Neal Schaffer’s ( @NealSchaffer ) post has additional information: Twitter SEO? Think Twylah.
Digital B2B Marketing
JUNE 14, 2011
Site-side analytics are great for your content, but they don’t provide any site into the content you curate and share. Here is how you can use this information, using my own account Twitter account as an example: My target audience is marketing. or Hootsuite or profiles of those that retweet, share or like your updates.
Digital B2B Marketing
JULY 12, 2012
Google Plain old-fashioned search will often uncover potential niche partners, from small sites to blogs. Add keywords like magazine, blog, news or site that describe media properties to the audience or category you are looking for. Twitter Streams and Content Curators What sites do people in your audience read?
Digital B2B Marketing
SEPTEMBER 14, 2011
You find a great blog, read regularly, and tweet or share everything posted. A content feed cannot compete with the recommendation value of carefully curated and reviewed content shared with additional comments. I would love to hear your view in the comments below, or share it with me on Twitter at @wittlake.
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