B2B Memes
APRIL 13, 2011
To judge from a TABPI Twitter debate I took part in last month, one reason for some may be that they don’t understand it. You only need to review the online outrage over the swiping of a blog post by Cooks Source last fall to see that. But in this respect, few would argue that the Web is any different.
B2B Memes
NOVEMBER 20, 2011
To make your content more personal, you have to empowever every person on your staff and give them a bigger role in deciding what content to create and curate. You need to encourage and promote their Twitter accounts and other social media outlets, even at the risk of allowing their personal brand to outshine your own media brand.
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B2B Memes
FEBRUARY 1, 2012
Last November, I challenged myself to write a blog post a day. This month, I’m setting my sights on Twitter. And if I can trust the MediaPost claim that average Twitter users tweet 0.5 Now, to be fair to myself, I rarely used Twitter for the first year or so after joining in April 2008. But it works. tweets per day.
B2B Memes
AUGUST 12, 2011
As with other business-to-business content creators these days, there are few trade press editors who don’t have—and at least occasionally use—a Twitter account. But how many use Twitter not just for promotion, but for its most valuable benefit, social engagement? There’s no authoritative answer that I know of. Total Posts.
B2B Memes
APRIL 5, 2011
There has been a burst of blog posts today discussing the arguments for and against aggregation in journalism. First, in the order I encountered them, was Robert Niles’s post in the Online Journalism Review , followed by Mary Hamilton’s response on her blog, Metamedia. Hence this blog entry.
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