Scoop.it

FEBRUARY 10, 2022

Content curation can help you take over social media and boost your site’s traffic. What Is Content Curation? According to the Cambridge Dictionary , “curation” means “the selection and care of objects to be shown in a museum or to form part of a collection of art, an exhibition, etc”. What Can Content Curation Do for You?

Curation 68

Curation Content Click Rate Long Tail Marketing 68

Scoop.it

JULY 13, 2023

Thought Leadership, combined with content curation, is used to deliver unique opinions and viewpoints by subject matter experts to inform, educate, entertain, and impart wisdom to others. If you are planning to incorporate thought leadership with content curation, then you’re not late. What is Thought Leadership?

Thought Leadership 72

Thought Leadership Curation Ad Building Lead Scoring 72

Scoop.it

NOVEMBER 11, 2021

Content curation has evolved to become one of the most effective ways for brands to bond with their audience online. By curating the best and most relevant content for your industry online, it’s possible to generate smarter social engagements, whilst demonstrating your knowledgeability and establishing new connections online.

Curation 85

Curation Efficiency Allocation Generation 85

KoMarketing Associates

JULY 11, 2019

LinkedIn relaunched their Company Pages as LinkedIn Pages last November. The relaunch included a number of new features and upgraded features that let B2B marketers manage a company page on LinkedIn more effectively than before. Make Sure Your LinkedIn Company Page is COMPLETELY Filled Out. Add a tagline.

Linkedin 126

Linkedin Work Management Marketing Management Paid Search Agency 126

Buffer

JANUARY 10, 2022

I’d low-key answer the most common questions I heard about job search and career development, help people with their resumes, and support them in growing their small businesses. It’s a key reason I was invited (out of a sea of roughly 3,273,204 job search experts on LinkedIn) to create video courses with LinkedIn Learning.

Linkedin 90

Linkedin Thought Leadership Paid Search Agency Curation 90

Scoop.it

JULY 7, 2020

You already know the impact curated content can have on your business. From marketing efforts to employee advocacy and hiring, content curation is a company’s superpower across the board. But curated content is only useful if you can navigate your way through it. Why organizing your curated content is essential.

Curation 89

Curation Top of Funnel Organization Marketing Analytics Tools 89

Scoop.it

DECEMBER 9, 2021

A LinkedIn profile page is similar to resumes. Because no matter how excellent your professional experience is, if your profile doesn’t appear on a recruiter’s search results or a CEO’s newsfeed, then it’s as good as gone. How Important is LinkedIn To Business and Employment. Why Should You Optimize Your LinkedIn Profile.

Ideal Customer Profiles 76

Ideal Customer Profiles Profiling Linkedin Optimization 76

Scoop.it

FEBRUARY 25, 2021

Let’s explore how businesses can effectively curate content in order to appeal to this widespread social audience and achieve greater levels of traffic back to their websites as a result: 1. There’s little point in curating your content if it’s not going to strike a chord with your target audience. Understand Your Audience.

Curation 66

Curation Social Media Media Ad Building 66

Biznology

AUGUST 30, 2017

You can still create quality, customer-focused blog content in two hours or less. Have you ever answered someone’s question and thought, “Wow, that would be a great blog post topic!” ” Why not repurpose your response into a blog post? Why not make your LinkedIn or Quora comments do double-duty?

SME 174

SME Webinar Metrics Curation Copywriting 174

BenchmarkONE

MARCH 4, 2021

We generally think about LinkedIn as a hub for networking and sharing industry information. And with 675 million monthly users and 50 percent engagement growth year after year, LinkedIn has the potential to open a lot of doors for you when used wisely. Don’t forget to share your company’s blog content in your feed, too.

Small Business Marketing 70

Small Business Marketing Linkedin Sales Qualified Leads Lead Scoring 70

Martech

MARCH 8, 2024

Dig deeper: How to assess your organization’s AI readiness with the 5P framework Know before you go When searching for training resources to help you or your team better understand AI for marketing. Below, I have curated just a few options for AI marketing training in hopes of encouraging you to dive in. Get MarTech! In your inbox.

Marketing AI 98

Marketing AI Training Generation Budget Programs 98

Webbiquity

FEBRUARY 27, 2018

In B2B, LinkedIn, though #10 overall (#12 on the chart, but Tumblr isn’t really a social network and Vine is dead), is one of the three or four most important social networking platforms. Twitter for breaking news, LinkedIn for professional networking) but below the surface, who’s really using each platform, for what purposes?

Social Networks 294

Social Networks Stats Network Marketing Linkedin 294

BenchmarkONE

MARCH 4, 2021

We generally think about LinkedIn as a hub for networking and sharing industry information. And with 675 million monthly users and 50 percent engagement growth year after year, LinkedIn has the potential to open a lot of doors for you when used wisely. Don’t forget to share your company’s blog content in your feed, too.

Small Business Marketing 52

Small Business Marketing Linkedin Sales Qualified Leads Lead Scoring 52

BenchmarkONE

MARCH 4, 2021

We generally think about LinkedIn as a hub for networking and sharing industry information. And with 675 million monthly users and 50 percent engagement growth year after year, LinkedIn has the potential to open a lot of doors for you when used wisely. Don’t forget to share your company’s blog content in your feed, too.

Small Business Marketing 52

Small Business Marketing Linkedin Sales Qualified Leads Lead Scoring 52

KoMarketing Associates

DECEMBER 2, 2013

Earlier this year, we highlighted LinkedIn’s significance on B2B internet marketing initiatives. But as Google refines and rebuilds its search engine algorithm, relationships become a more important factor in building the links that develop relevance for keyword results. LinkedIn Share Buttons. Integrate Profile Links.

Linkedin 120

Linkedin SEO B2B Marketing Tactics 120

Marketing Insider Group

JANUARY 4, 2021

Those are impressive numbers, so how can you get in on the search action? You’ll need to consistently produce content with keywords that match how your audience searches. It includes monthly search volume and organic and paid competition. Check out this post on blog frequency. Image: Brightedge Research.

Growth Marketing 359

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 359

Integrated B2B

JUNE 16, 2020

This is part two of a three-part blog series relating to using LinkedIn in your B2B marketing. Here are some best practices for sharing content on LinkedIn. While Facebook and Twitter have a casual, social networking approach, don’t forget that LinkedIn is a professional social media platform. Using hashtags on LinkedIn.

Linkedin 52

Linkedin Practices B2B Thought Leadership Best Practices 52

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Paid Search Marketing + Brad Geddes Lisa Raehsler Frederick Vallaeys John Gagnon Kirk Williams 6.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Onalytica B2B

DECEMBER 8, 2016

Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 150K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data. These influencers are then ranked by Reach, Resonance, Relevance and Reference.

Curation 192

Curation Ideal Customer Profiles Demographics Validation 192

KoMarketing Associates

MARCH 13, 2018

And while the foundation of a solid SEO strategy starts with good content, link building can be the secret ingredient to unlock the full potential of content marketing and traffic from organic search engines. Images via Ascend2: Search Engine Optimization Tactics. The most common examples are social media platforms and blog comments.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Marketing Insider Group

MARCH 29, 2012

Content Marketing: The process of publishing the content your audience seeks, in all the places they search, for each stage in the buyer journey. Content Strategy: The framework including people, process and tools to deliver the content your audience seeks, in all the places they search, for each stage in the buyer journey.

Curation 100

Curation Marketing Management Content Marketing Buyer's Journey 100

Martech

FEBRUARY 8, 2024

Take an example of the keyword our article ranks first for: You can also see that the search intent for this keyword is commercial. The best one is your Google Search Console, as it provides real and up-to-date data. Even if you don’t have any tools or a search console, Google is still the best way to collect relevant queries.

Top of Funnel 111

Top of Funnel SEO B2B Paid Search Agency 111

ClearVoice

NOVEMBER 16, 2022

This guide curates the upper echelon of content marketing influencers you can follow to sharpen your B2B content marketing skillset. Here are the top seven content marketing influencers on LinkedIn, Twitter, and other major networks you should follow. Search engine optimization (SEO) and content marketing are cut from the same cloth.

Content Marketing 98

Content Marketing Content Social Media Marketing & Strategy 98

Convert

OCTOBER 18, 2022

Besides following social media posts or blogs by CRO influencers, one other way to keep your finger on this pulse is by following (and reading the newsletters of) experts who are re-thinking how optimization and A/B testing should be done, every day. You can create your own knowledge repository and make it easy to access and search.

Newsletter 98

Newsletter Curation Best Practices Case Studies 98

The Lead Agency

JUNE 2, 2019

LinkedIn recently announced a 60% increase in engagement rates and the platform has been continuously adding to the functionality of its already powerful marketing and ad offerings. How to Leverage LinkedIn Marketing for your Business Define Your Goals and Audience The same goes for any marketing campaign.

Paid Content 48

Paid Content Linkedin Paid Search Agency B2B Marketing 48

SocialPilot

DECEMBER 6, 2023

Curate Relevant and Impactful Content Whether you’re a consultant, employee or on the job hunt, you’re going to be Googled by your potential client, boss or recruiter. One of the best things that I did for building a personal brand was set up a blog relevant to the industry I’m in. He earned the right to call himself the Greatest.

Personalization 89

Personalization Brand Identity Branding Tips 89

The Marketing Blender

MARCH 22, 2024

From a digital perspective, you can research commonly searched problems or pain points to understand how to position your marketing and advertising. #2 These could include LinkedIn, email marketing, content marketing, or SEO. The psychographics of your audience is where you will find the levers that will move marketing forward.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

KoMarketing Associates

APRIL 1, 2020

Scan branded search results for opportunities to update company information across third party sites. This type of content provides a signal of trust for both prospective buyers and search engines. In branded search results , it can be important to pay attention to ratings and reviews being created across third party websites.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

Valasys

DECEMBER 18, 2019

B2B marketers need to look forward to nothing but the best B2B marketing blogs for entrepreneurs to accentuate their levels of creativity, industry benchmarking & Martech insights. Content Marketing Institute : Next-up on the list of the best digital marketing blogs is the Content Marketing Institute.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Launch Marketing

JULY 14, 2021

Virtually every business has curated, edited and uploaded content for Twitter, LinkedIn, Facebook and other social media platforms. Commenting on Tweets, Facebook posts or even LinkedIn posts makes individual customers feel seen and that their needs and successes are important. Low engagement is a common issue for B2B marketers.

Paid Search Agency 173

Paid Search Agency Social Media Lead Scoring Lead Ranking 173

B2B Marketing Traction

JULY 2, 2014

What does a perfect blog post look like? I recently curated an article on the perfect blog post by Kevan Lee of Buffer. It was chock full of great tips and best practices for blog posts proven by research, but some of my followers commented that the long and detailed article was hard to put into action.

Opinions 100

Opinions Paid Search Agency Studies Blogger 100

Writing on the Web

FEBRUARY 19, 2014

Does blogging still make sense for your business? Is a business blog worth the time you need to research, write, format and publish quality content? Some busy professionals ask me if it’s worth it to blog or would keeping in touch with people through social media sites work just as well? million blogs (Technorati).

Business Blogging 100

Business Blogging Business Custom Publishing Social Media 100

Sprout Social

JUNE 30, 2021

While feeds are carefully curated, social media stories tend to be more spontaneous. This makes it a great way to ‘skip the line’ of the curated algorithm on many networks. LinkedIn Stories. Even the business networking platform LinkedIn also has their own version of stories available at the top of their apps.

Social Media 136

Social Media Media Curation Twitter 136

PureB2B

JUNE 7, 2016

These days, customers and businesses generally see corporate blogs as credible sources of industry information. Having your blog posts distributed through various online channels can have a big impact on the way the community sees your company, affecting brand credibility and trust. Content Curation Sites.

Traffic 62

Traffic Top of Funnel Curation Content 62

nDash

JANUARY 10, 2023

A few searches can narrow it down. Instead, try this curated list of places to look for freelance writers in 2023. Some of these, like LinkedIn, are better than others. This website has a tool called Profinder, an optimized search engine that finds writers specific to your needs. This site is all about writers for blogs.

Work Management 52

Work Management Marketing Management Curation Paid Search Agency 52

Valasys

APRIL 22, 2024

So, it’s always better to curate your own list of auto insurance leads yourself. Your business profile will rank at the top of the SERPs for local searches like auto insurance near me. People who need auto insurance search on Google to find relevant information. Secondly, the leads are not qualified or verified enough.

Paid Content 40

Paid Content Paid Search Agency Lead Scoring Lead Ranking 40

Zoominfo

JUNE 4, 2019

Specifically, take a look at their social media accounts like LinkedIn – do you happen to have any mutual connections? To do this, cover all your bases—look them up on social media, do a quick google search, check out their company’s website, examine their employment history and take a look at what their competitors are doing.

Ad Building 244

Ad Building Zoominfo B2B Sales Case Study 244