Convince & Convert

JUNE 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans?

Social Media 133

Social Media Media Curation Webinar Metrics 133

Digilant

OCTOBER 12, 2021

We’ve identified four key holiday shopping groups: social media buyers, last-minute shoppers, charitable givers, and bargain hunters. Our team of planning and insights strategists has outlined key solutions you should consider implementing in the coming months. App Ownership. Custom Inclusion Lists.

Advertisements 52

Advertisements Advertising Mobile Advertising Classified Ads 52

Convince & Convert

AUGUST 2, 2013

Bryan Srabian , Director of Social Media for the San Francisco Giants , joins the Social Pros Podcast this week to discuss dedicating a physical space to social, basing an editorial calendar on the baseball game schedule, and how to handle rivalries in the Twittersphere. Social Media Stat of the Week: NFL hires 32 bloggers.

Social Media 122

Social Media Media Marketing Budget Communities 122

Content Marketing Institute

AUGUST 27, 2018

What metrics will we evaluate, and at what frequency? Given the insular community, we also needed to balance reach and frequency. To evaluate their potential excitement about our content, we asked: Are they active on social media? Links to their blog, book, project, social channels, etc. Is the investment reasonable?

Advertising Agencies 82

Advertising Agencies Content Thought Leadership Work Management 82

Heinz Marketing

NOVEMBER 30, 2018

For a while, I just couldn’t choose a topic for this month’s blog post. It may feel more natural contributing to my own Instagram account than to company ones, but the fact is, I’ve been drafting social media posts for other people and companies since I first started here as an intern. Latest Blog Posts”. The most comments?”.

Marketing Attribution 85

Marketing Attribution Marketing & Strategy B2B B2B Sales 85

Rev

AUGUST 2, 2023

What’s the frequency of turnover within a company? Outbound tactics include cold calling, cold emailing and social media prospecting. Here’s an example of a message you can send to prospects found on social media platforms: Hey there! How much data risk does a company handle as part of its operations?

Sales Management 78

Sales Management Ideal Customer Profiles Template Top of Funnel 78

Biznology

FEBRUARY 5, 2013

I just started as Director of Social Media at Unison Agency in Washington’s historic Georgetown. I can’t tell you how many of my blog posts were directly inspired by morning emails from Godin and Brogan. One of my perks is getting to work with Executive Director of Strategy, Andrea Fabbri.

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

Outgrow

JANUARY 12, 2022

Top 7 Content Curation Tools You Can’t Miss in 2022. But let’s be honest, churning out quality content at high frequency can be tough. And so, what we need is content curation tools that serve as a blessing during times when creating original content can feel like a herculean task. . What Does Curated Content Mean?

Curation 52

Curation Outgrow Tools Content 52

Hubspot

AUGUST 19, 2014

Available for popular platforms and as a lighter version on their website, the plugin generates an “Atomic Reach” score associated with your audience and grades the content on audience, blog structure, and linguistic elements. The “Pro Plan” starts at $99 per month for three users. ClearVoice.

Budget Programs 28

Budget Programs Tools Peer-to-peer Outreach 28

Content Standard

OCTOBER 19, 2015

Social media marketing has evolved from a practice run by interns and misguided Millennials to a complex strategy used across almost every B2B and B2C organization. The funny thing about this shift is that social media has always been important, but the way we look at these networks has been upended. Fringe Social Media by the Numbers.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Content Standard

OCTOBER 19, 2015

Social media marketing has evolved from a practice run by interns and misguided Millennials to a complex strategy used across almost every B2B and B2C organization. The funny thing about this shift is that social media has always been important, but the way we look at these networks has been upended. Fringe Social Media by the Numbers.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

ClearVoice

OCTOBER 23, 2018

Here is a simple visualization: Could you imagine if Instagram, Facebook, and Twitter were filled with irrelevant mumble-jumble with no vital purpose? The two most common content variations are curated and created content. photos that you take and post on Instagram, original blogs and articles you write for LinkedIn and your website).

Curation 80

Curation Marketing & Strategy Top of Funnel Content 80

Single Grain

MARCH 1, 2023

Get My Free Content Marketing Plan What Is BuzzSumo? Launched in 2014, BuzzSumo is a cloud-based content research tool that helps marketers and creators discover what topics are trending now, which influencers are worth building relationships with for better social media marketing, and what content strategies their competitors use.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Keywords 52

SocialPilot

DECEMBER 7, 2023

Social media is a channel that opens up an ocean of opportunity for businesses. You have to create an effective strategy to make social media platforms successfully work for your business. Here are some simple and straightforward tips for an impeccable social media strategy for your business.

Social Media 55

Social Media Marketing & Strategy Media Business 55

Convince & Convert

DECEMBER 16, 2014

What happens once your blog post goes live? Well then, you might need a better content promotion strategy for social media. In fact, there were 730 million blog posts published in 2014 alone ! And one of the ways to get there is through great social media promotion. A million shares? A zillion click-throughs?

Social Media 166

Social Media Promotion Media Curation 166

Oktopost

AUGUST 9, 2020

Did you know that as an employee, you are a top asset when it comes to spreading your company’s brand awareness on social media? B2B marketers harness this power by asking employees to promote their organization on social media. For example, 78% of salespeople who use social media in their sales process outperform their peers.

Practices 131

Practices Peer-to-peer B2B Thought Leadership Best Practices 131

Sprout Social

OCTOBER 21, 2019

Does your business need a Twitter account? Is Snapchat the right social media app to expand your brand? With so many social media channels to choose from, deciding which ones deserve your attention can be difficult. If you’ve ever asked yourself if you’re missing opportunities in your social media presence , keep reading.

Social Media 97

Social Media Advertising Channels Work Management Media 97

Convince & Convert

SEPTEMBER 21, 2010

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Oktopost

OCTOBER 26, 2020

According to the same survey, 84% of company decision-makers are using social media to support a purchase decision. Clearly, your buyers are now all over social media. To execute an effective B2B social media marketing strategy , you need the right set of tools to organize it all. Why you need a social media management tool.

Enterprise Management 159

Enterprise Management Work Management Social Media Marketing Management 159

Content Marketing Institute

MARCH 27, 2018

In this post, I help you make sense of two influencer marketing tactics – the roundup blog post and the influencer-authored blog post. I’ve created simple-to-implement checklists to help in the execution of your owned media side of influencer marketing. They give the steps to use earned and paid media promotion, too.

Planning 107

Planning Marketing Plans Budget Programs Deliverability 107

Convince & Convert

AUGUST 11, 2015

The truth is that most blog posts – and most content of any type, really – fails. As I’ve written about in the past, the “ album era ” for blogs went away when competition increased and Google Reader was overtaken by Twitter as a curation mechanism. The same is true for your blog, guaranteed.

Budget Programs 167

Budget Programs Paid Search Agency Ad Frequency Forecasting 167

Webbiquity

DECEMBER 17, 2013

Michele Linn shares a collection of popular and useful content marketing templates and checklists for tasks like creating buyer personas, developing an editorial calendar, writing killer headlines, choosing keywords, and promoting blog posts. Matching video content to technology buying committees by 2-Minute Explainer Blog. ** 5 STARS.

Tactics 100

Tactics Content Marketing Tips Screencast 100

NuSpark Consulting

MAY 19, 2012

Understand Content Strategy. It’s best to utilize an editorial calendar to plan your posts. When you plan a post- think “Is this post compelling enough for me to click it, like it, comment on it, or share it? When you plan a post- think “Is this post compelling enough for me to click it, like it, comment on it, or share it?

Facebook 100

Facebook Lead Scoring Lead Ranking Generation 100

Webbiquity

FEBRUARY 21, 2017

Content curation offers a way to repackage and repurpose the work of others to serve the needs of your brand’s audience. Curation can take a variety of forms: Weekly “best of” compilations (example: V3*Broadsuite blog ). Expert summary compilations (example: Soulati Media ). 1) Storify. 3) Instapaper.

Curation 275

Curation Marketing Automation Services Tools Enterprise Management 275

Scoop.it

FEBRUARY 2, 2022

If you’ve been around here for a while, you know we’re always talking about ways content curation can help businesses thrive. Any industry and company size can benefit from strategic content curation. can help you see success with content curation across your entire company. users, including those on the free plan.

Curation 84

Curation RSS Enterprise Management Content 84

Content Standard

SEPTEMBER 29, 2016

But one such older platform is far from becoming extinct: Twitter. Want proof that Twitter’s still a top contender among social platforms in 2016? Look no further than the countless resources hundreds of brands invest into perfecting their Twitter marketing strategies. Ex ceptional visuals.

Twitter 40

Twitter Work Management Marketing Management Planning 40

Single Grain

NOVEMBER 20, 2020

Social Media. Unless you're a solopreneur, an SEO agency employs various types of marketing experts who work as a team and handle a number of client projects at the same time, including: Paid Media Manager. Social Media Manager. This is the plan that is best suited for agencies. TABLE OF CONTENTS: What Are SEO Agencies?

Enterprise Management 52

Enterprise Management Work Management Paid Search Agency Marketing Management 52

Adobe Experience Cloud Blog

FEBRUARY 27, 2012

As a CMO, you should personally plan on at least one hour a month for brainstorming content ideas and strategies. Fill in the content plan with “small rocks” that also support the theme, including infographics, webinars, presentations (e.g. Three thought leadership blog posts per week. I call these your “big rocks.”.

Inbound Marketing 48

Inbound Marketing Webinar Metrics Marketing Strategy Marketing & Strategy 48

Scoop.it

NOVEMBER 19, 2019

If you’ve been around here for a while, you know we’re always talking about ways content curation can help businesses thrive. Any industry and company size can benefit from strategic content curation. can help you see success with content curation across your entire company. users, including those on the free plan.

Curation 56

Curation RSS Enterprise Management Content 56

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Will Traditional, Social Media Blend? Something happened — a wake-up call about this notion of social media “community&# and “conversation.&# How Is PR Changing?

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Online Marketing Institute

OCTOBER 31, 2010

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily.

Social Media 40

Social Media Paid Content Tools Media 40

LeadSquared

AUGUST 26, 2014

If you have some social following, you can even run contests on social media channels , like Facebook and have your followers share photos, and their experiences with your service. You can even create an app that can help people plan their trips. We are using various assets including whitepapers, blogs and social media.

FAQ 52

FAQ Webinar Metrics Trends Content Marketing 52

Biznology

AUGUST 16, 2017

Since this single goal unites nearly all businesses, many companies have turned their business blogs into publishing powerhouses. However, in addition to selling this product, the company also has developed a well-trafficked blog that publishes new information daily. What differentiates a business blog From a publisher?

CMS Development 128

CMS Development Business Blogging Top of Funnel Work Management 128

Convince & Convert

NOVEMBER 18, 2015

That means the founders are also the marketers, the SaaS developers are also building the startup’s website and blog, and an office manager basically becomes the vice president of miscellaneous things. Here are 13 data-backed growth hacks we learned at CoSchedule while building our social media marketing plan.

Social Media 366

Social Media Planning Marketing Plans Clickthrough 366

Hubspot

AUGUST 15, 2019

B2B businesses are proof that any business can be successful on social media. When I think about B2B companies with a great social media presence, a lot of examples come to mind: IBM, Google, HubSpot, and so many more. B2B companies have transformed the landscape of what it means to be a brand on social media. Set SMART goals.

Social Media 77

Social Media Media Marketing & Strategy B2B 77

Oktopost

DECEMBER 5, 2019

One of the hardest things about B2B marketing is that you’re trying to reach an audience that has customers of their own to market to and is reading the same blogs, following the same trends, and trying the same new approaches you are. Content marketing works when it’s based on a strategic plan. 76% find infographics to be helpful.

Marketing Automation Services 104

Marketing Automation Services Paid Search Agency Work Management Marketing Management 104

BenchmarkONE

NOVEMBER 7, 2019

Social media isn’t an option for businesses. But being successful at social media marketing takes more than just posting the occasional tweet, image or update. . But, comparing that data with how many times you’re posting (or should be posting) to see what the sweet spot frequency is can take up a lot of your time. .

Social Media 66

Social Media Marketing Management Media Curation 66