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Top 50 B2B Marketing Influencers On Twitter

B2B Marketing Insider

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. NoyesJesse – Jesse Noyes – Managing Editor @ Eloqua.

The Blog Tree: New Growth. Fruit for Your RSS Feed [Infographic]

It's All About Revenue

Eloqua focuses tirelessly on visual communications. Last year, storytelling, influence and curation came together in  The Blog Tree , a collaboration between Eloqua and JESS3 that turned a hackneyed “top blogs list” into a rich, playful visual that not only listed top marketing blogs, but also showed the interrelationships between and among them. Q1 Blog.

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Exclusive Interview Eloqua's Director Of Content @jchernov.


Well, this week, in my interview Eloqua’s Director of Content, Joe Chernov ( @jchernov ), you’ll benefit from the same thing. Jeremy: Tell me a little bit about yourself, your role at Eloqua, and the size of the team that is responsible for social media, content marketing, and online communities. At Eloqua the entire company is responsible for social media. 

6 Sure-fire, Can’t Miss Ways to Increase Blog Views

It's All About Revenue

by Joe Chernov | Tweet this We recently deconstructed why some of Eloqua’s 280 blog posts generated considerably more views than others.  We looked at the headline, topic, author and whether or not there was any PR driving traffic to the post.   Your blog needs to be the hub of your content wheel.  If you can’t create, curate. Readers don’t seem to care very much if you create the content, or if you curate it for them.  Whenever major news breaks in our industry, Eloqua’s CEO Joe Payne is the first to comment.  Twitter. Call in the CEO.  Lists.

Transforming Marketing From Social Media to Social Business

It's All About Revenue

by Erick Mott | Tweet this We’re passionate about customer success at Oracle Eloqua. And if you’ve been reading our blog, scanning Eloqua tweets , or participating in the Topliners community – you likely have heard about the Five Tenets of and journey to modern marketing. Content development and curation with community advocates. Connect with him on Twitter @erickmott.

Content Strategy Visualized – The Blog Tree Sprouts New Growth

B2B Marketing Insider

And it is being answered by thought leaders like Ardath Albee ,  Ann Handley  and  CC Chapman , by the emergence of experts like the folks at  The Content Marketing Institute , and in blogs like  Junta42  by  Joe Pulizzi. until I show them the Eloqua  Content Grid  and talk about the amazing progress made by their VP of Content Strategy Joe Chernov. The Blog Tree: New Growth.

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5 Sites To Help You Find People To Follow On Twitter | B2Bbloggers.

B2Bbloggers Twitter bio search. It offers very specific advanced search options to allow for very targeted searching of Twitter bios– including by location. Twellow is a directory of public Twitter accounts, and a service of WebProNews. wefollow wefollow is a Twitter directory and search to help you find like minded people with common interests created by digg.

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Your Dreamforce Survival Guide #DF11

It's All About Revenue

Below you’ll find the apps, advice, required reading and Twitter streams to follow. Evernote – Dreamforce can inspire a lot of great ideas: campaign concepts, blog posts, software to invest in, etc. Success at Dreamforce: the Girly Geeks – This blog post from addresses that lonely feeling of attending Dreamforce by yourself, and how a group of like-minded techies used social media to find each other. Dreamforce: Tips for First Year Attendees – This post from Force Monkey provides great first hand and curated tips from a CRM enthusiast’s point-of-view.

Mariana Uses Artificial Intelligence to Build Personas and Find Target Audiences

Customer Experience Matrix

People like me, who blog and Tweet incessantly, are easy enough to understand (or, at least, it’s easy to describe our carefully curated public personas). This helps it pick the right person when several people share the same name and lets it build detailed, accurate profiles ncluding Twitter and Facebook handles, employer, job function, and interests. Pretty cool, I must say.

Developing an Integrated Content Marketing Strategy that Works – a Guest Post by Joe Pulizzi

Fearless Competitor

The Blog. Our belief is that the center of the online content marketing strategy can and should be the blog. Yes, a blog is just a tool, but it is a very powerful tool for sharing and spreading our content, and making sure we are found in search engines. With 54,000 readers of Fearless Competitor today, our blog is invaluable.). Content Curation. Joe Pulizzi. _.

40 Awesome Marketing Tweets From 2011

B2B Marketing Insider

“These are a few of my favorite things…” Now that you have that song in your head, let me tell you a little bit about how I come up with some of my blog content. I try to follow as many really interesting people who write about (or simply share) interesting stuff in the world of B2B Marketing. Do you want to write brilliant blog posts? Social Media Twitter

Why Reddit Is Relevant To Marketers [CHART]

It's All About Revenue

Beyond Facebook, Twitter, and LinkedIn, marketers can tap into Reddit for a thriving source of community. As the self-proclaimed “Front page of the Internet”, Reddit has a massive community continuously aggregating and curating content across hundreds of topical areas (sub-reddits) with the power to drive substantial traffic. 

What PR Pros Can Learn from The Huffington Post

It's All About Revenue

The blog’s hiding-in-plain-sight genius involved a nose for water cooler conversation and an eye for resultant keyword searches. Lastly we created and curated timely content around the news. Dayman was quoted in a dozen articles – and interviewed for many more – on this landmark development.  He was quoted in the All Things D blog.  He was highlighted in The Financial Times.  Twitter. Content Marketing cookies Dennis Dayman Eloqua EU privacy law HotWire PR law Media Newsweek PR Privacy Directive privacy law public relations SHIFT CommunicationsIt worked. 

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4 Ways B2B Marketers Can Take Advantage of Instagram

It's All About Revenue

Curate Your Fans Work. This provides a tremendous opportunity for b2b marketers to curate, promote, and engage their most avid customers. And why just curate when you can introduce gaming elements as well? It’s like a visual Twitter. Ways B2B Marketers Can Take Advantage of Instagram is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this $1 billion. That’s how much social networking giant, Facebook, is paying out for the photo-sharing service Instagram. Not bad for a company without revenue.

Content Promotion Strategy: 23 Proven Ways to Explode Website Traffic


Over 2 million blog posts are published to the web each day. Visitors will share on their social channels and link to your content on their blog, you’ll become more effective at converting subscribers, and your social influence will grow: Image credit: Orbit Media. Marketer Steve Weller recommends delaying the promotion of your content, to instead focus on curating really great stuff.

4 Best Practices to Uniting Content Marketing Teams and Workflows

It's All About Revenue

The team might include a blog manager, content specialist and writers. For example, how much traffic does the company’s blog drive to the corporate site? To make your content current and shareable, mix it up by crowdsourcing from readers, curating from third-party sources, or drawing inspiration from customer questions. IDC, Kenan Systems, Prospero (mZinga) and Millipore). .

The Hidden Costs of Content Marketing

B2B Marketing Unplugged

Marketo, Hubspot and Eloqua have been making noises about them for years. Curation. How could managing a bunch of stupid white papers and infographics and blog thingies possibly take so much time? I’m a marketer, damn it, not a librarian. I don’t know how to do this and if I could outsource it I would. or follow me on Twitter @bizmkter. But wait, there’s more. you think.

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Do You Know The New 4 Ps of Marketing?

B2B Marketing Insider

According to Eloqua, we need a new training program and we need to re-visit the 4 Ps to keep up with the digital age… In another stroke a content marketing curation genius , Eloqua has created a training program for the new age of marketing that includes links to 56 amazing resources. Marketing has changed drastically since I started almost 18 years ago. Strategy

The New 4 P’s of Marketing

It's All About Revenue

That’s why we created the “ Real World Marketing Syllabus ,” a new hybrid of original content from the likes of Brian Clark , Geeta Sachdev and Todd Defren , along with curated content featuring lectures, readings and lessons from the best marketers out there. Social media and blogs have commingled corporate branding and personal branding in an unprecedented fashion. Twitter.

10 Actionable Content Marketing Tips: Content2Conversion Conference Recap

It's All About Revenue

While there were many ‘tweetable moments’, here are 10 actionable content marketing tips , and the speaker Twitter handles that if you weren’t following, you will be now! 1. One option is to ‘summarize’ content that requires registration in the form of a blog post or other ungated content. Content curation is comparable to art museum curating.

4 Ways to Make Your Selling More Social

It's All About Revenue

It’s still all about networking, but a thick rolodex seems quaint compared to a big LinkedIn network and a voracious Twitter following. Maybe you see someone ask a question on LinkedIn so you point to a related eBook or blog post. Or maybe you curate resources for the entire market. If marketing has built up a blog or customer community, ask if you can contribute.

How To Blend B2B SEO Into On-Site Content Development

KoMarketing Associates

As illustrated in this screen grab of a tweet from Shaun Moynihan in late 2012, @Moynihan received an astounding 2,300 retweets and 630 favorites for it, but The Atlantic actually covered “Twitter’s Best Joke”, among other humorous variations, nearly a year earlier. What about individual blog posts and articles? B2B Online Marketing Blog Search Engine Optimization

Developing an Integrated Content Marketing Strategy that Works – Guest Post

Fearless Competitor

The Blog. Our belief is that the  center of the online content marketing strategy can and should be the blog. Yes, a blog is just a tool, but it is a very powerful tool for sharing and spreading our content, and making sure we are found in search engines. With 54,000 readers of Fearless Competitor today, our blog is invaluable.). Content Curation. Joe Pulizzi. _.

Top Content Marketing Challenges, Benchmarks, and KPIs

It's All About Revenue

Third party curated content (27%). Follow the discussion on Twitter #RightContent. Top Content Marketing Challenges, Benchmarks, and KPIs is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. The survey uncovered many valuable findings to help marketers assess their strategy and performance metrics. Ensuring relevancy of content (30%).

3 Ways Data’s Popularity Is Changing Business

It's All About Revenue

Particularly in tech companies, the effectiveness of marketing is determined by examining its impact on revenue growth, not merely brand awareness. (At Eloqua we call this movement Revenue Performance Management.). If a blog post drops in a forest of blogs, does it make a sound? And so Schulman is pioneering the concept of “Content Engineers.” A Content Engineer is someone whose content curation training goes beyond the ABCs of good writing to incorporate more data-driven techniques. by Jesse Noyes | Tweet this. You’re not crazy. Marketing – Less Art, More Science.

10 B2B Companies That Create Exceptional Content


One of the biggest concerns we hear from B2B companies when we explain the importance of content creation in inbound marketing is that their focus is somehow not interesting enough to sustain a blog or other creative content. Blogs and Written Content. Intercom's Balanced Blog. Luckily, the company has one of the best content-driven blogs I've seen. Visual Content.

4 Reasons to Use StumbleUpon for Your B2B Content

It's All About Revenue

Founded in 2001, StumbleUpon has been around longer than all of the “big three” social media networks – Facebook, Twitter and Linked in. Long-tail content curation. Not long ago, AdAge made significant changes to their Power 150 blog ranking algorithm – most notably in weighing Facebook, Twitter, Linked In and StumbleUpon in the new scores. For the three social networks, AdAge only measures the ten most recent blog posts, however, for StumbleUpon, all posts viewed through the service factor into the scoring. Well… for that, there’s StumbleUpon.

21 Content Marketing Tools to Use in 2014


Much like our recent blog on tools and apps for rapid visual content creation , I personally believe that everything on this list has immense value to offer brands of any size. Who knows, perhaps even your most writing-averse colleague could be convinced to blog. For an explanation of how to accomplish this, I recommend Here’s How I Wrote this 1,000 Word Blog Post in 10 Minutes. 2.

Overcoming the B2B Marcom Manager's Content Conundrum


About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Overcoming the B2B Marcom Manager’s Content Conundrum April 29th, 2010 | By Joan Damico B2B marcom managers solve the content conundrum with a social media workflow.

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How Sage Does Social Demand Generation

It's All About Revenue

Today, the brand has 24 social leads, employees who dedicate all or part of their time to social media across the entire Sage brand and about 10% percent of its employees are active on Twitter alone. It’s been repeated so much that it’s almost a cliché, but the truth is that social is a two-way conversation with a curated audience. Do a Social Audit. Or where they’re talking about it?

Measuring Twitter for Business: What Actually Matters


What's the ROI of Twitter? Yes, Twitter is still relatively new for business, and yes, many people would like to know these answers, but no, these are the wrong questions to ask. Twitter can be a powerful business channel, but only if businesses know what events actually matter and how to measure and optimize them. There's more to Twitter for business than retweets and mentions?". To be successful on Twitter, you need to have a relevant audience who may actually be impacted or intrigued by your messages. How much is a tweet worth? passion and convert it.

Annual Content Marketing Retreat 2012

Connect the Docs

Do you want to learn what it takes to succeed with content marketing, with a drill down into the latest approaches, tools and services that make measurement, content creation, curation, publication and distribution more effective. Blog FusionSpark Twitter Fusionspark NewMedia2012. Ambal Balakrishnan: Please recommend 5 resources (books, blogs) on Content Marketing?

Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Twitter success stories: Explaining the ROI of Twitter , October 11, 2010 Measurement and ROI are constant themes in the social media world. 

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