Anyword

MARCH 11, 2020

All publishers use their content in one way or another to keep their revenue generation engine running. But in order to grow substantially, publishers have to diversify their revenue streams and increase their stability. So what are some of the ways other publishers are using their content to bring a profit?

Paid Content 64

Paid Content Lead Ranking Cost Per Click Banner Ads 64

KoMarketing Associates

APRIL 18, 2017

Here are some metrics and other factors that help improve blog performance from month to month. Blog Traffic. Before diving into the nitty-gritty of blog performance, you should first understand the content’s impact on site traffic. Percentage of blog traffic from organic search. Blog Trends.

B2B 121

B2B Top of Funnel Keywords CTR 121

Convince & Convert

DECEMBER 15, 2023

Include social sharing options for website content You are spending a ton of your resources on creating website content like blogs, whitepapers, use cases and case studies. Akiflow , a time and task management tool, nails this by adding social media links at the bottom of each blog post. Take a look: 6.

Social Media 154

Social Media SEO Cost Per Click Media 154

SocialPilot

MARCH 5, 2024

This blog will cover every key Facebook metric that you should track and why it is crucial for your overall Facebook marketing strategy. It means you can publish your posts on days and hours, showing the most fans online to get more reach and engagement. Why Is the CTR an Important Facebook Metric? Don’t worry. Let’s roll!

Facebook 84

Facebook Cost Per Thousand Cost Per Click Ad Frequency 84

Scoop.it

MARCH 2, 2023

That’s precisely what we’ll be discussing in this blog post. Content marketing is a time-tested strategy for creating and publishing relevant, valuable, and informative content to a clearly defined audience to drive business goals. Blogs Blogs are one of the most versatile, low-cost, and evergreen types of content.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

Spiralytics

JULY 19, 2023

Fortunately, WordPress is SEO-ready, meaning it’s easy to implement search optimization strategies on it to make your website more visible to users In this blog, we’ll introduce some proven and tested SEO tips that will bring your WordPress site closer to your target audience. Meta descriptions highly affect your click-through rate (CTR).

CMS Development 91

CMS Development Optimization SEO Practices 91

Anyword

MAY 5, 2022

Any publisher promoting content on Facebook, or other social platforms, knows that not abiding by the platform’s rules can have adverse effects on a campaign’s performance. CTR – 4.8%) Automotive (Avg. CTR – 3.1%) Fashion ( Avg. CTR – 5.8%) News (Avg. CTR – 3.0%).

CTR 98

CTR Copywriting Guidelines Urgency Marketing 98

Liveintent

MARCH 22, 2023

Consideration in action: How Penguin Random House drove 200k subscribers with email ads Book publishers know the unique pain of launching and measuring consideration campaigns. That’s why leading publisher Penguin Random House used email signups to drive consideration. CTR — roughly 10X the CTR of a traditional display ad.

Ads 62

Ads CTR Advertising Funnels Lead Ranking 62

Navigate the Channel

JULY 12, 2023

Two of the most-discussed metrics in email marketing are open rate and click-through rate (CTR). When an open isn’t registered, some like to count instances where there are one or more clicks in an email as an open,” according to this Oracle blog on email open rates. Obviously you can’t click in an email without opening it.

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Marketing Insider Group

NOVEMBER 9, 2020

The pandemic’s impact on marketing budgets continues to play out, but The CMO Survey , published in June 2020, shows a decrease in spending across the board. Content types: Blogs, long-form, social, etc. Our paid content promotion gets 80% lower PCP and nearly 6x the CTR of the average company’s paid promotion!

Marketing Budget 300

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 300

Anyword

MAY 9, 2022

How does ad copy length influence CTR for different content types? For the celebrity category, very short ads (about one to two words) had a 36% higher CTR than the average for celebrity content as a whole. This means you can choose the top-performing copy before you even go live or hit “Publish”. ads in Finance.

Ads 98

Ads CTR Content Copywriting 98

Vidyard

MARCH 23, 2021

Total Video Click-Through Rate (CTR) 3.4 Link Click-Through Rate (Link CTR) 4. It’s only through tracking views, attention spans, click-through rates (CTR), and more that we can identify which videos work, and whether they help to generate leads, crack key accounts, add pipeline, retain customers, or realize revenue.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Hubspot

DECEMBER 21, 2017

The HubSpot Marketing Blog has been around since 2006. And within that tradition, the Marketing Blog has been no exception. The Marketing Blog has been a key part of HubSpot’s inbound business. The more posts we published, the larger our audience grew. It boils down to the click-through-rate (CTR) from the SERP.

Traffic 76

Traffic Features Google SERP 76

Anyword

APRIL 28, 2022

Here, we’ll discuss how publishers and marketers across industries can make a very simple change in their ad copy (specifically, for Facebook) and see a boost in performance. Not only does putting a number toward the front of a headline stand out among a feed of copy-heavy ads, but it’s also an effective way to boost CTR. average CPC.

Conversion Rate 52

Conversion Rate CTR Conversion CPC 52

Hubspot

NOVEMBER 24, 2017

Either way -- if you're a marketer that plays any role in managing your brand's blog -- read on. Then, once we've covered all those bases, we'll get into how to proactively stay on top of your rankings, to get into good habits that can help you maintain your blog's SEO health. Ready to get into diagnosing those problematic blog posts?

Lead Scoring 77

Lead Scoring Lead Ranking CTR SEO 77

SocialPilot

JANUARY 14, 2024

There are 9 billion content impressions in LinkedIn feeds every week 2 million posts, articles, and videos are published on LinkedIn every day. Only 1 million users have published an article on LinkedIn. Over 1 million LinkedIn members publish weekly content. 3 million users post on LinkedIn every week.

Statistics 77

Statistics Linkedin User-Generated Content CTR 77

Scoop.it

SEPTEMBER 21, 2023

For example, here’s a blog post that shows a curated list of marketing tools: Image Source People discovering this list are likely interested in learning about different types of email marketing software. You should frequently check the pageviews on your curated content so you can see how it compares to blog posts created from scratch.

Curation 81

Curation Click Rate Content Open Rate 81

Bannerflow

JUNE 28, 2019

Learn what you need to know to successfully analyse and optimise your display campaigns, as we answer the following questions: Why optimise display advertising before publishing? What is a good CTR? What is the best practice of optimising live published ads? Why optimise display advertising before publishing?

Display 75

Display Advertising Agencies Advertisements Advertising 75

Liveintent

FEBRUARY 22, 2022

So what is MPP, and how does it affect publisher direct-sold deals? It’s more important than ever that publishers look to and understand audience engagement at a deeper level, well beyond open rates. These kinds of questions can help publishers uncover insights that can curate more refined audience segments. Web Sessions.

Privacy Protection 71

Privacy Protection Privacy Cost Per Thousand CPM 71

Conductor

OCTOBER 11, 2022

Since Google’s index contains hundreds of billions of web pages , it has an automated ranking system that publishes highly ranked content above other web pages. Without an Answer Box present, the first search engine result usually enjoys a 26% click-through rate (CTR). CTR , leaving the first organic result to drop to a 19.6%

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

Sharpspring

OCTOBER 20, 2020

Click-through rate, also called CTR, therefore becomes one of the most critical marketing metrics you can look at. CTR is the percentage of users who clicked a link after viewing a page or opening an email. Unlike CTR, conversion rates include not only link clicks but also form fills, sign-ups and purchases. 4 Engagement Rate.

CTR 59

CTR Eye-Tracking Marketing Automation Services Click Rate 59

Moz

DECEMBER 25, 2019

But I've consulted my analytics data and made my SQL queries, and I'm here today to present to you the list of the top Moz Blog posts of 2019! For a little perspective, we published 207 blog posts , averaging out to about 4 per week. The top 25 Moz Blog posts of 2019. Ready to get started? Let's dive in. 57,404 reads.

Domain 53

Domain Best Practices Keywords SEO 53

seo.co

JUNE 7, 2021

Is it to one of your main site pages or on the blog? Publish Helpful Content Regularly. If your site doesn’t get a lot of traffic on its blog, you should focus on critical keywords in the strategy above in this article. Then, publish at least one strategic blog post per week. Know Your Personas.

Organic Leads 100

Organic Leads Lead Ranking Lead Generation Lead Scoring 100

Sana Commerce

AUGUST 2, 2023

This blog explores how manufacturers should leverage SEO to attract new customers and achieve long-term success. Building high-quality backlinks from reputable industry websites, engaging in guest blogging, and participating in online communities and forums boost your website’s credibility and referral traffic.

SEO 52

SEO Lead Scoring Lead Ranking Sales Qualified Leads 52

Brandpoint

DECEMBER 13, 2018

Click-through rate (CTR) = clicks/impressions. Editing the meta title and description is one of the first things you can try to improve the CTR of a post. Posts with high impressions, but few clicks, will have a low CTR. These posts present the best opportunity to improve CTR by editing the meta title and description.

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

Hinge Marketing

FEBRUARY 27, 2020

Today, about 1 in 5 B2B companies are publishing primary research and using it to reach new audiences, generate leads, and as validation for their services. LinkedIn Pulse — Pulse articles are a great way to blog if your company doesn’t have one. “How can I use research as marketing content?” Wait… only one in five?

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Convince & Convert

FEBRUARY 4, 2015

It’s not the blog post, tool, or resource that gets shared. According to a study published in The Guardian, these changes help your headline’s click-through rate: Headlines with 8 words do 21% better than average. Using a hyphen or colon will add 9% to your CTR. What Do the Top Blogs Do? What Makes a Good Headline?

CTR 167

CTR Landing Pages Case Studies Click Rate 167

Envy

FEBRUARY 13, 2021

Your Content Management System is the mothership running your content marketing campaigns, helping you plan, create, manage, and publish effective content. This is your Call To Action, and you need it on ads, blog posts, webpages, social media posts, etc. CTAs should be loud and clear, to tell visitors what to do next.

Marketing Analytics Tools 117

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 117

SmartBug Media

MAY 12, 2022

Attract Strategy #1: Perform Historical Blog Optimization for On-Page SEO. Blogging is an essential strategy for inbound marketing. Simply put, historical optimization means optimizing your "old" blog content so it's fresh, up-to-date, and able to generate even more traffic and conversions than it already does. Social media.

Inbound Marketing 105

Inbound Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 105

Digilant

OCTOBER 4, 2023

Supply Side Platform (SSP) Supply refers to the seller of media – in most cases, the publisher. SSPs are vehicles for publishers to make their inventory available for programmatic buying via an exchange type marketplace. Advertisers worked directly with publishers to negotiate pricing and placement.

Advertising Agencies 59

Advertising Agencies Advertisements Advertising Doubleclick 59

SmartBug Media

APRIL 12, 2021

Average click-through rate (CTR) dramatically drops after position one, with the second and third results only having a 15 percent and 11 percent CTR, respectively. Organic CTR. Let’s say you publish a 3,000-word blog post that’s a guide on how to use certain product features. Impressions.

ROI 66

ROI Top of Funnel Content Marketing Lead Scoring 66

Hubspot

OCTOBER 2, 2018

It’s helpful on a macro and micro level -- both when I need to figure out what’s happened to a high-traffic blog post that suddenly dipped, and see how many impressions HubSpot is gaining month over month. The members of our blogging team, who use GSC to analyze blog and post performance, are full users. What’s CTR?

Marketing Analytics Tools 97

Marketing Analytics Tools Google CTR Domain 97

KoMarketing Associates

JUNE 12, 2018

More specifically, Ryan outlined what to check before hitting the publish button – saving you from becoming the next newsjackass: Do you have a connection to the story? ” Even though businesses create more content than ever (2 million blog posts are published per day!), – personal. – interest/fandom.

Paid Content 138

Paid Content Top of Funnel Lead Ranking Paid Search Agency 138

Huptech Web

JANUARY 4, 2024

Affiliatе Tracking Nеtwork: This platform is a middleman bеtwееn the advertiser and the publisher. It also handlеs thе paymеnt from thе advеrtisеr to thе publisher based on thе agrееd-upon commission or paymеnt structurе. Mеtrics includе Click-Through Ratе (CTR), Convеrsion Ratе, and Rеturn on Ad Spеnd (ROAS).

Paid Content 52

Paid Content Cost Per Click Advertising Agencies CPA 52

Bannerflow

APRIL 12, 2019

With ad blockers and low click-through-rates (CTR), it’s no wonder there are questions around the effectiveness of display advertising. Big publishers such as Forbes and GQ require users to disable ad blockers in order to get access to content. Do low CTR rates mean display advertising is not effective?

Display 61

Display Advertisements Advertising Effectiveness 61

The Marketing Blender

DECEMBER 28, 2020

They receive a higher click-through rate (CTR) than text or a static image, are shown to more of your followers, and get placed higher on the user’s feed compared to those shared via an external website, like Youtube. They even tell you which posts are getting the best engagement so you can publish more of that content type.

Trends 130

Trends Marketing Automation Services Paid Search Agency Budget Programs 130

Brightedge

MAY 7, 2021

Some off-page SEO strategies include backlinking and guest blogging. CTR while a paid ad only receives a 10% CTR. If you’re creating content based on an important keyword or topic you want to rank for, writing the post and publishing it won’t get you traffic immediately but making it the CTA of your ad will.

SEM 69

SEM SERP SEO Lead Scoring 69