Hubspot

DECEMBER 23, 2021

There's a wealth of opportunity for more business beyond each initial purchase — and practices known as cross-selling and upselling can help you tap into it. Cross-selling is encouraging the purchase of anything in conjunction with the primary product. Cross-Selling a Cheeseburger. Cross-Selling Example.

Cross-Selling 97

Cross-Selling Work Management Marketing Management Forecasting 97

Adobe Experience Cloud Blog

JUNE 20, 2016

Author: Elaine Ip To blog or not to blog, there is no question. I remember when I started my own blog in 2003, when I was an oversharing, bright-eyed teenager. This blogging phase didn’t last long and ended after I realized that whatever you do on the internet can not only be found on Google, but also by your parents.

B2B Thought Leadership 92

B2B Thought Leadership Advertising Agencies Paid Search Agency Marketo 92

Seismic

MAY 18, 2023

This is the final post of our five-part blog series and provides an outline of Seismic’s Enablement Maturity Growth Framework. It’s been awesome to work closely with our strategic consultants on this blog series focused on our award-winning Enablement Maturity Growth Path and framework. So, how will you spend the rest of this year?

Cross-Selling 97

Cross-Selling Consulting Advertising Agencies Work Management 97

SmartBug Media

MAY 12, 2022

Attract Strategy #1: Perform Historical Blog Optimization for On-Page SEO. Blogging is an essential strategy for inbound marketing. Simply put, historical optimization means optimizing your "old" blog content so it's fresh, up-to-date, and able to generate even more traffic and conversions than it already does. Social media.

Inbound Marketing 105

Inbound Marketing Marketing & Strategy Marketing Strategy Paid Search Agency 105

Litmus

MARCH 6, 2024

If you want to create good looking emails that sell, you need conversion-centered design. To sell a… Instead of… Try this… Project management app Download now. How-to blog post Learn more. Learn how to do it with these helpful blog posts: How to Wow Every Subscriber with an Email Background Image Easily (+ the Code to Do It!)

Design 97

Design Conversion Urgency Marketing Cross-Selling 97

Hubspot

MARCH 27, 2018

Let’s start with a common marketing challenge: You want to get more people to read your blog posts. More prospects means more opportunities to sell. For an individual blog writer, it's a critical tool to stay at the top of your game. For teams, it can transform the quality and effectiveness of your entire blog.

Marketing AI 95

Marketing AI Tools Cross-Selling Paid Search Agency 95

Circle Studio

SEPTEMBER 20, 2018

Blogging enables firms to become publishers by creating educational content that attracts and engages their audience while building trust and credibility in the process. Having an active blog loaded with quality, original, thought leadership-oriented content should be a top priority in your marketing strategy.

B2B Thought Leadership 60

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 60

Webbiquity

JANUARY 18, 2024

Affiliate sales support independent publishing Or, you may use cold emails as part of multi-channel campaigns. For sources, offer relevant whitepapers, industry reports, or reputable blogs and publications. The post Eight Tips for Integrating Cold Emails in B2B Marketing in 2024 appeared first on B2B Marketing Blog | Webbiquity.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Heinz Marketing

MARCH 10, 2021

I came across this recently published video by Wall Street Journal about Costco’s Treasure-Hunt Shopping Strategy. If you are selling a product or a service, make sure it is user-friendly. Cross-sell and Up-sell. Costco’s revenue that comes out of selling memberships, makes up the core of Costco’s profits.

B2B Marketing 135

B2B Marketing B2B Ideal Customer Profiles Cross-Selling 135

Webbiquity

JANUARY 22, 2014

The digital marketing blogs and media have lit up in the last couple of days with reports that “guest blogging is dead,” based on this post from Matt Cutts, the head of Google’s Webspam team. There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.).

PageRank 100

PageRank Link Building Lead Scoring Lead Ranking 100

Vision Edge Marketing

JUNE 6, 2023

The Value of Customer Experience, Quantified” published in the Harvard Business Review, found companies with strong customer experience management programs had higher customer retention rates (up to 140% higher) and higher customer lifetime values (up to 50% higher) than those without such programs. Collaboration is Slack’s brand promise.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

Stevens & Tate

MARCH 3, 2022

Additionally, digital marketing tactics, such as blogging or SEO optimization, will continue to have a long-term impact. One of the best ways to establish yourself as an authority is by regularly publishing content on subjects related to manufacturing services. Such content can include everything from blog posts to white papers.

Cross-Selling 121

Cross-Selling Paid Search Agency Cold Calling Adwords 121

Scoop.it

JANUARY 11, 2024

One way you can achieve this is through blogging – a crucial pillar of any effective content marketing strategy. With blogging, you can turn one-off anecdotes into helpful, insightful, and unique posts, by featuring information that competitors don’t have access to and demonstrating your expertise. Take the Sage example below.

Work Management 77

Work Management Marketing Management Branding Brand Identity 77

Stevens & Tate

JUNE 17, 2022

This will allow you to provide more custom cross-links for related content. Keep track of your user’s video-watching history so that you can let them know when you publish similar video content in the future or so that you can send them more content (video or non-video) based on the subject matter of the videos they’ve watched.

Segmentation 94

Segmentation Cross-Selling Mobile Advertising Search Engine Marketing 94

Outgrow

FEBRUARY 12, 2023

Cross-sell and Open-up Your Product Inventory When cross-selling, you’re basically recommending products that complement your customer’s primary purchase. For example, to someone who is buying a Bluetooth speaker you can easily cross-sell a case for it, or if it’s a camera then recommend a camera bag, battery, or lenses.

Small Business Marketing 105

Small Business Marketing Promotion Cross-Selling Business 105

Optinmonster

MAY 11, 2023

Content marketing is the creation and distribution of online material like videos, blog posts, podcasts, social media posts, and more. Start Your Own Blog Bloggers were some of the first online businesses and they knew how to promote themselves. Blogging statistics show that websites with blogs get more traffic and conversions.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

SocialPilot

DECEMBER 6, 2023

If you are a marketer or a brand looking to outrank competitors, you need to focus on content creation, publishing, brand voice, posting consistency, and performance monitoring, among other key elements. In this blog, let’s look at what makes for an ideal social media marketing checklist. Where should you start?

Paid Content 62

Paid Content Social Media Social Marketing Marketing & Strategy 62

Top Rank Marketing

JULY 21, 2023

during 2019, while those B2B firms that increased their market share by 10 percent or more during 2022 have said that they delivered multi-channel experiences that were backed by personalized marketing — two of several findings of interest to B2B marketers contained in newly-published report data.

Marketing AI 69

Marketing AI B2B Marketing B2B Thought Leadership B2B 69

ClearVoice

JANUARY 26, 2024

Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI. One of our top blog posts on ClearVoice had the following performance over its first four years.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Martech

SEPTEMBER 16, 2022

guides, articles, blog posts, graphics, videos, social posts, etc.) Owned : Content is produced by a business and published on its own channels (e.g., website, blog, social media). Earned : Content is published by someone other than the company (e.g., webpages, blog posts, e-commerce product pages, etc.).

Digital Asset Management 130

Digital Asset Management Paid Content Work Management Marketing Management 130

Martech

SEPTEMBER 29, 2023

Prospecting data: Have a look at the integrated prospecting data platform called Anteriad Data Cloud, for self-service or managed data across B2B markets, buying groups, and intent, for content syndication, programmatic advertising and cross-channel communications. Your reps can spend more time selling and less time writing.

Marketing Automation Services 87

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 87

Brandpoint

NOVEMBER 15, 2022

” (At the time of the original publish date of this article, the term “sliding windows” boasts 3,600 monthly searches, whereas “gliding windows” has just 140.) So how can we refocus the conversation among our cross-functional teams and improve the outcomes of our digital marketing projects?

SEO 118

SEO Work Management Marketing Management Cross-Selling 118

SmartBug Media

AUGUST 27, 2020

If you’ve read part one of this two-part blog series, you’ve learned that the ability to connect with leads, acquire customers, and build your brand does not go away when trade shows and events go virtual—or are canceled altogether. Much like upselling and cross-selling can be used interchangeably, so can affiliate and referral marketing.

Trade Show 89

Trade Show Marketing & Strategy Marketing Strategy Cross-Selling 89

Digilant

JUNE 14, 2022

Major publishers like Apple, Facebook, Google, and Amazon. These publishers hold a lot of power in the advertising industry. But money can be made selling data, and consolidating digital spend on these major platforms could help advertisers gain access to their consumer insights — that is, if they take the right steps.

Tactics 52

Tactics Cross-Selling Advertising Agencies Mobile Advertising 52

Liveintent

DECEMBER 2, 2019

Brands and publishers looking to grow, understand, and retain their audiences should have one channel at the top of their list: email. For brands and publishers, email is the new homepage – a consistent touchpoint for engagement and relationship-building. Retention: Educate and up-sell with helpful content. Think about it.

Top of Funnel 103

Top of Funnel Marketing Funnels Email Marketing Cross-Selling 103

Buffer

JANUARY 18, 2023

Content planning and scheduling With all the content formats a creator might have to work with, it’s essential to have tools that can keep track of what’s meant to be published and when. How it helps : Content management systems help you keep track of all the content you have published on the web. Notion Price: Free plan.

Budget Programs 122

Budget Programs Process Tools Pricing 122

Inbox Insight

MAY 24, 2022

Channel integration is key to a successful B2B multi channel strategy in creating seamless cross channel experiences, hence why recognizing the key terms in this wide area can really help to further inform your strategy and drive your multi channel approach forwards…. Reading time: 5 minutes. The aim in B2B marketing is to drive conversions.

Multi-Channel 98

Multi-Channel Paid Content Paid Search Agency Advertising Channels 98

Sprout Social

FEBRUARY 17, 2022

Maximizing revenue with upselling, cross-selling and re-engagement. With email marketing, you’re doing more than selling. Links (to blogs, product pages, etc.). Zapier: Blog promotion. The template also has other recommended readings from the Zapier blog team. So the real question is, why not?

Template 131

Template Email Marketing Blast Campaigns Planning 131

NuSpark Consulting

OCTOBER 28, 2011

The strategy of blogging, especially from a b2b perspective, can be somewhat misunderstood. So I thought I’d raise the question on the benefits of blogging to the NuSpark Marketing content alliance team, and get their reaction to the following question. That being said, blogging once a month won’t help you all that much.

Business Blogging 100

Business Blogging Business Work Management B2B Thought Leadership 100

Liveintent

JULY 26, 2022

LiveIntent was the first company to bridge the email channel (first-party) to third-party cookies — the currency relied on to buy and sell inventory. Brands and publishers that embrace email will have the upper hand once the other third-party cookie shoe drops. The solution is simple and puts the publisher in control.

Work Management 62

Work Management Marketing Management Marketing Automation Services Custom Publishing 62

Stevens & Tate

FEBRUARY 8, 2022

Inbound methods include creating blog posts, articles, ebooks, white papers, social media posts, and podcasts. They will then be more willing to sign up to an email list via lead capture forms on your website or blog. You can do so by using follow-up emails, social media interactions, cross-selling opportunities, and more.

Inbound Marketing 130

Inbound Marketing Planning Lead Scoring Lead Ranking 130

KoMarketing Associates

SEPTEMBER 4, 2018

While not every publisher will allow the link within main copy, make sure to ask and/or integrate your website and hyperlink in the author bio that usually accompanies contributed content. This might be as simple as an inbound link in a company logo or, a bit more work, such as a contributed blog post or testimonial.

Link Building 156

Link Building B2B Marketing Ad Building B2B 156

Adobe Experience Cloud Blog

AUGUST 19, 2016

Here are a few of the top B2B marketing reads you may have missed from our blog this year. The second is that it costs at least 10 times more to acquire new customers than to sell to the ones you already have, according to eMarketer. Power to the Publishers: Content Is Going Full Throttle.

Lead Ranking 48

Lead Ranking B2B Marketing Account Based Marketing B2B Thought Leadership 48

Buffer

FEBRUARY 21, 2023

We used Eventbrite to sell tickets for our events on a sliding scale basis (and still do!), On top of getting to honor their work, we always see a bump in website traffic during nominations and after the list is published, and find that many new members discover our community thanks to this list.

Branding 88

Branding Brand Identity Press Peer-to-peer 88

Scoop.it

APRIL 13, 2023

Do you plan to sell products or services via YouTube? Also, define the best time for your videos to publish. Remember: videos get the maximum views in the first 48 hours after publishing; the more views you get during this time, the more YouTube will recognize your content as significant for others.

Youtube 101

Youtube Optimization Top of Funnel Marketing & Strategy 101

Martech

SEPTEMBER 25, 2023

Marketing must be constantly available to potential buyers when they become interested in your product — not necessarily when you want to sell it. Just as a trade show or a well-placed article in an industry magazine does not immediately sell a product, marketing does not immediately produce sales. The blog is not a marketing tactic.

Marketing AI 112

Marketing AI Marketing Attribution Work Management Marketing Management 112

Buffer

SEPTEMBER 22, 2022

There are many workarounds to this, from content repurposing and cross-posting to content batching – the highlight of today’s article. It also helps you: Save time and energy Feel free to take time off whenever you need to because you always have content ready to go Create a cohesive structure for content publishing.

Social Media 88

Social Media Media Content Custom Publishing 88