Metadata

SEPTEMBER 28, 2023

Note: I sprinkled in some Google Search ads, too.) Our benchmark report found the average cost per opportunity (CPO) on LinkedIn and Facebook to be $3,162.89 Those numbers can eat into your budget quickly, but accepting that you’re locked into that CPL or CPO forever and writing off paid social as “too expensive” is a mistake.

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

Seismic

OCTOBER 24, 2023

And while Seismic launched Aura — our AI/ML engine that’s built right into the platform — back in 2021, we’re now reimagining everything with the evolution of generative AI. Generative AI will change how GTM teams search and discover content, create content, automate tasks, and advise sellers throughout the buying journey.

Peer-to-peer 59

Peer-to-peer Marketing Analytics Tools CPO Lead Ranking 59

LEADership

NOVEMBER 5, 2013

In the online world, the term ‘optimization’ is most commonly used in the context of search engines and the results are measured by your online properties’ search ranking. Coming back to the point, I found these useful tips from Search Engine Watch about how to optimize your Twitter profile.

Social Media 40

Social Media Optimization CPO Media 40

Metadata

JANUARY 8, 2024

Marketing conversion metrics: Metrics tied to specific channels, like Facebook, LinkedIn, or Google Search. He suggests tracking these metrics instead: Branded search volume growth: How often are people searching for your branded terms on Google and other search engines?

Cost per Lead 52

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools 52

Webbiquity

JUNE 6, 2011

Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month. So, as promised in Tom Pick’s blog, “ 2011 #Nifty50 Top Twitter Women ”, in honor of mothers, our 2011 #Nifty50 Top Twitter Men now honors fathers. Blogging at COMMScorner.com , TheNextWeb.com and PRDaily.biz.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100