The Beginner’s Guide to Cost Per Acquisition (CPA)
Hubspot
MAY 9, 2019
Google wants to incentivize the best advertisers to advertise the best content on their search engine results pages, so they reward ads that have high quality scores with higher ad rankings and lower cost per acquisition. If you want to learn how HubSpot creates landing pages that convert at 35% rate , check out this blog post.
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